Buyers, owners, and realtors are all wondering what’s in store for the real estate market of 2023. With mortgage rates set to fall, lenders can expect to encounter an increase in buyers. But they may wonder how to stand out from the competition. Here are some of the biggest mortgage marketing tech advances in 2023. Adapting to these trends can help you connect with clients and enhance your business.

AI-Based Communication

It’s no secret that artificial intelligence (AI) can simplify your administrative processes. But you may not know that AI can also help you connect with your customers.

AI currently powers chatbots, meaning borrowers can ask questions through the chat feature of a website. They’ll then receive real-time replies from the AI program.

Recent applicants can also receive automated updates from an AI-powered system. A customer relationship management (CRM) platform sends messages to clients. It does so as each phase of the application process gets done.

Build Your Network to Generate Leads

Generating new leads requires the work of both man and machine. Lenders can start by building their mortgage pipeline. They can later connect this pipeline to their professional network.

Developing relationships with other industry professionals also empowers you to generate new leads. For example, real estate agents can use an online portal to submit potential leads. That allows you to extend your reach and develop meaningful, local leads.

Customizable Marketing Content

Content marketing remains important in 2023. Sharing content on your social media channels allows you to expand your reach. A mortgage CRM platform can provide curated content for your marketing campaigns. But you can further customize this content to increase brand recognition.

The right CRM can also help you develop personalized video content. Millennials, in particular, prefer video over text. Using more video content can help you reach a younger demographic.

Integrative Advertising

Many businesses already rely on digital advertising on Google and Facebook. With the mortgage marketing tech advances in 2023, lenders can work well with CRM platforms.

Leads you generate from things like Facebook ads add to your mortgage pipeline. You can gain more recognition and leads with a single ad campaign.

Centralized Platform

This year’s advances need simple user interfaces to help you manage your processes and analyze data. Again, this is where mortgage CRM offers a reliable solution.

With CRM, loan officers can manage their pipeline and develop a social media calendar in a few clicks. The centralized dashboard helps track your marketing goals and customer behavior. Best of all, you can access a cloud-based system from anywhere in the world.

Getting Ready for Mortgage Marketing Tech Advances in 2023

With so many changes coming to the mortgage industry, it’s essential to be prepared. BNTouch offers a high-quality CRM platform. It helps you market your business and manage your core processes. To see these features in action, contact BNTouch for a demo.

Boost your efficiency and grow your business this year with new technology!

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