Santa Ana, CA., Jan 12, 2022 — LenderHomePage today announced new custom “Loan Milestone” capabilities to their mortgage point of sale software, Loanzify. This exceptional update is designed to help originators improve business processes by synthesizing information based on loan type.

Mortgage companies are increasingly turning to technology to help them comb through rising volumes of data sets and sources required for credit decisions. By adding customization capabilities to the intake process, mortgage professionals can collect data relevant to the specific loan product and quickly organize it to hasten fact-driven funding decisions and improve the customer experience.

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“Digital transformation is an ongoing process, and it’s imperative that we offer products that not only scale with our clients but are also adaptable to their evolving needs and industry demands,” explains Rocky Foroutan, CEO of LenderHomePage. “Seemingly simple changes can have a huge, positive impact on productivity and profitability.”

Tailored Milestones Per Loan Type 

Users can identify the workflow they prefer based on the loan type, such as purchase, refinance, VA, etc… Loanzify POS will then populate the required milestones for the consumer. The consumer-facing milestone text and the order can be further edited as the mortgage company sees fit.

Customized Notifications Per Milestone

Users can further personalize the borrower experience by editing the notifications based on the milestone they achieved and the loan product. These notifications also accelerate the loan’s lifecycle and bolster the relationship between borrower and lender, heightening the likelihood that the borrower will complete the application.

LendingPad 2-Way Integration

LendingPad is the first LOS to take advantage of this feature. Loanzify POS milestones have bi-directional communication with LendingPad. This integrated pipeline makes it easier to securely extract data, maintain its integrity, and keep records on both platforms accurately.

About LenderHomePage:

Since 2003, LenderHomePage.com has been the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. Mortgage lenders of all sizes use LenderHomePage.com’s customizable and scalable solutions to enhance borrower experience, streamline the mortgage process, and increase Loan Officer productivity and efficiency.

About Loanzify:

Loanzify POS by LenderHomePage is part of a suite of innovative productivity solutions developed for the modern mortgage professional.

Santa Ana, October 14, 2021 – LenderHomePage proudly announced today that they are the recipient of two honors in the mortgage industry, MPA Magazine’s “Top Mortgage Employers 2021” and the “Housing Industry Icon in Mortgage Technology”, awarded to Rocky Foroutan, CEO and Founder of LenderHomePage. Already surpassing last year’s milestones, LenderHomePage attributes these significant achievements and their exceptional growth to key personnel appointments, collaborative performance, and creating an impactful work culture.

“These awards are testament to something bigger than outpacing our competitors or surpassing revenue goals – it’s proof of our remarkable team at LenderHomePage, whose collective expertise and commitment raise the bar in the digital mortgage space,” Foroutan asserts. 

The Top Mortgage Employer award comes on the heels of a 34% percent increase in employee headcount for LenderHomePage, signifying rapid growth, high employee retention, and exceptional employee satisfaction rates. 

Employee satisfaction, particularly work culture and management relationships, is a strong predictor of a company’s growth. 

A study first published in 2015 in Personnel Review looked at 475 firms to analyze the relationship between performance and employee perception of their work and the company. The data revealed a clear correlation between employee satisfaction and increased organizational performance in both the company’s operating margin and revenue per employee.  

A leader’s ability to make strategic hirings is also crucial. In 2021, Foroutan bolstered its leadership team by adding Brandon Salisbury as the new Director of Sales & Marketing and transitioning Bryan Skitt to Chief Creative Officer. LenderHomePage also expanded its sales and development departments with new hires and promotions.

Equally critical to an organization is its leadership. A wealth of literature exists underscoring the role that leadership plays in the company’s growth, revenue, and overall success. A leader’s aptness to innovate, cultivate a collaborative work dynamic, and motivate the organization to achieve goals are strong predictors of success.

Foroutan’s MPA Housing Industry Icon award, a peer-nominated recognition awarded to exceptional mortgage executives with at least ten years of experience, comes as he has led the mortgage technology company to another 40% year-over-year growth. “Our philosophy has always been to make our software simple and easy to use,” says Foroutan. “but the real secret to our continued success is our preeminent team. Putting the right people in the right seats – and giving them reign to blow it out of the park – you can’t lose.”

Since 2003, LenderHomePage has been a market leader in innovative mortgage technology development. They are the designer of highly acclaimed mortgage software products, including Loanzify POS and Loanzify Mortgage Mobile App, enabling mortgage companies of all sizes to create better operations efficiencies and deliver an omnichannel experience for their consumers.

About LenderHomePage:

Since 2003, LenderHomePage.com is the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. Mortgage lenders of all sizes use LenderHomePage.com’s customizable and scalable solutions to enhance borrower experience, streamline the mortgage process, and increase Loan Officer productivity and efficiency.

About Loanzify:

Loanzify POS by LenderHomePage is part of a suite of innovative productivity solutions developed for the modern mortgage professional.

About MPA:

Mortgage Professional America (MPA) is the mortgage & finance industry’s most trusted source of news, opinion, and analysis.

Santa Ana, Sept 1, 2021 – LenderHomePage today announced a new enterprising integration with loan origination software developer Integra. The powerful partnership between LenderHomePage and Integra furthers their commitment to creating a lending ecosystem that elevates the customer experience and enables mortgage companies to simplify and accelerate the administrative processes of origination.

LenderHomePage, one of the country’s fastest-growing digital mortgage platforms, has been helping mortgage companies adapt quickly to the digital era since 2003. Their family of digital mortgage software products, including the innovative Loanzify POS and Loanzify Mortgage Mobile App, enable mortgage companies of all sizes to create a connected omnichannel experience for mortgage consumers.

The digitization of business systems established new standards for an agile, seamless intake and client management process. These expectations have now migrated to the lending industry, where competitiveness relies heavily on the enterprise’s level of digital transformation.

Recent data shows a strong correlation between improving business-to-business partnerships with technology translate to a 10% to 20% reduction in cost-to-serve, 10% to 15% increase in revenue growth, and an overall increase in employee satisfaction—the integration of Integra with Loanzify POS capitalizes on this phenomenon by enabling a fast-track digital transformation solution. 

Integra offers a complete browser-based LOS system for facilitating the mortgage operation from origination to closing. Integra’s intelligent document management and eligibility engine seamlessly drive data, making origination and fulfillment functions a breeze. Combined with Integra’s sophisticated rule management system, the bi-directional integration with Loanzify POS helps lenders configure and customize their front- and back-end operation, increase their intake capacity, expedite the loan life-cycle, make better-informed underwriting decisions, and increase transparency for all stakeholders. 

“Growing our partner ecosystem and helping our clients adapt to today’s technological demands quickly is one of the keys to our success,” states Rocky Foroutan, CEO of LenderHomePage. “Working with partners like Integra makes deploying intelligent, automated workflows with Loanzify POS simple and swift, thereby improving performance, productivity, and helping mortgage companies deliver an outstanding digital customer experience.”

About Integra:
EPIC LOS by Integra combines over 25 years of lending technology experience to provide lenders with automated compliance across every channel in the mortgage industry, including retail, wholesale, and correspondent. 

About LenderHomePage:
Since 2003, LenderHomePage.com is the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. Mortgage lenders of all sizes use LenderHomePage.com’s customizable and scalable solutions to enhance borrower experience, streamline the mortgage process, and increase Loan Officer productivity and efficiency.

About Loanzify:
Loanzify POS by LenderHomePage is part of a suite of innovative productivity solutions developed for the modern mortgage professional.