While mortgage tech has helped streamline many aspects of origination, there’s a massive disconnect that nearly all tech stacks are neglecting, and it’s causing you to bleed thousands in potential revenue.

Allow us to explain. 

Most mortgage technology is focused on the compliance side of the transaction —that’s where components like automation and integrations take front and center, and for good reason. Modernizing lending is long overdue, and strides made in recent years to advance mortgage tech and regulations have been an insurmountable win. 

Mortgage Tools that WOW

But can you recall the last time compliant-focused software like your LOS helped initiate a loan?

Do you know which facets of your LOS encourage the borrower to keep up the momentum and complete the application?

As you might have guessed, no aspect of an LOS or other compliant-focused tech helps sell loans.

In fact, digitizing the intake process has actually made it more challenging for the consumer!

Here’s why –

Your prospects don’t care about compliance. All they want is to get approved for a loan they can afford in the most straightforward and enjoyable way possible. 

Obviously, compliance 100% matters to your business, but when it comes to your clients, relying on compliance-focused mortgage tech rather than customer-centric will make you lose every time. 

An LOS is an enabler but is not a complete intake solution. 

A recent study demonstrates this idea clearly. When consumers were asked what factor most positively influenced their interaction with a business, only 32% specifically mentioned technology (PwC, 2018).

In contrast, nearly 50% pointed directly to experience as the most important and influential factor. That’s not to say that technology doesn’t matter, but rather it points to how crucial the experience with the technology is –because THAT’S what they value the most. Experience, not functionality.

Furthermore, this study revealed that you have few chances to get it right. 59% of consumers said they would walk away from a business after several bad experiences, while 17% said they would leave after just one bad experience!

And in an industry where your services are needed once every seven to ten years, losing them now could mean losing them forever!

Can you afford to lose over half of your prospective borrowers?? 

Of course not! No one can afford to lose clients. But that’s precisely what happens when you entrust your revenue to an application focused more on compliance rather than conversions.

Your All-In-One Customer-Facing Tech Stack

Customer-Centric Mortgage Tech is EVERYTHING To Your Business

When it comes to converting website visitors into borrowers, customer-centric technology and how it’s implemented in the borrower’s journey play a crucial role. But what exactly makes tech “customer-centric,” and why is it so crucial for selling more loans? 

Simply put, customer-centric mortgage technology places the customer at the center of the intake operation. It engages and involves the customer at multiple touchpoints to unburden them from the mechanics of origination while empowering and motivating them to complete the necessary tasks. 

It also fosters a positive experience throughout the journey –from first discovering your brand to considering your service to starting an application to finally completing it –and maps out a path that significantly increases conversion rates and grows your business by creating loyal clientele.

Are you forcing a process on your clients or making it easy for them to send you a loan?

Nearly 50% of consumers will abandon their mortgage application, and friction from a compliance-focused application is likely the reason. Check out the main culprits of high application abandon rates:

• Consumer is confused by the process and is unable to find assistance
• Consumer is overwhelmed by the requirements
• Consumer doesn’t understand the terms or requirements
• Poor user experience from inferior application design and/or technical problems

Burdening your clients with a compliance-focused app because “it gets the job done” completely ignores your client’s needs. And without a client, is there even a loan? 

If your LOS is compliance-focused, what helps your loan officers sell more loans?

Competing solely on rates or products will only take you so far. The rest lies in your unique value proposition and the borrower journey you create with your customer-centric tech. This is the battleground for communicating your competitive advantage and how your loan officers will sell loans!

How does your client-facing technology match up with the big-box lenders?

If you’re using a traditional compliance-focused intake, you’re essentially holding the door open for your prospect to walk out and choose a big-box lender. 

Never forget that being a pioneer isn’t the only reason that Rocket Mortgage surpassed mega lenders like Wells Fargo and JP Morgan. It was also their keen awareness that the customer’s online experience was how they would win over the consumer.

The same rings true for you. Even more so!

Not only has Rocket Mortgage climbed to the top of the heap to the tune of $340 billion in originated loans a year, but they’ve also revolutionized consumers’ expectations of how online lending should be.

And the boom of online shopping only reinforces this expectation! Anything less than a positive and intuitive online borrower journey is trash. 

Now more than ever, a positive borrower experience with customer-centric tech is mandatory for a successful mortgage business. 

LenderHomePage has the technology and resources to help you quickly shift your business to a customer-centric model that engages prospects from the first touch, enhances their interactions with your company, encourages high conversion rates, and wins them over to become advocates for your services. 

Explore our website and learn more about how we help you captivate prospects and maintain motivation until the loan and loyalty are yours.

Get that WOW Experience NOW

Santa Ana, CA., Jan 12, 2022 — LenderHomePage today announced new custom “Loan Milestone” capabilities to their mortgage point of sale software, Loanzify. This exceptional update is designed to help originators improve business processes by synthesizing information based on loan type.

Mortgage companies are increasingly turning to technology to help them comb through rising volumes of data sets and sources required for credit decisions. By adding customization capabilities to the intake process, mortgage professionals can collect data relevant to the specific loan product and quickly organize it to hasten fact-driven funding decisions and improve the customer experience.

See the Loanzify and LendingPad 2-way integration in action! Join our webinar this Friday, January 14.

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“Digital transformation is an ongoing process, and it’s imperative that we offer products that not only scale with our clients but are also adaptable to their evolving needs and industry demands,” explains Rocky Foroutan, CEO of LenderHomePage. “Seemingly simple changes can have a huge, positive impact on productivity and profitability.”

Tailored Milestones Per Loan Type 

Users can identify the workflow they prefer based on the loan type, such as purchase, refinance, VA, etc… Loanzify POS will then populate the required milestones for the consumer. The consumer-facing milestone text and the order can be further edited as the mortgage company sees fit.

Customized Notifications Per Milestone

Users can further personalize the borrower experience by editing the notifications based on the milestone they achieved and the loan product. These notifications also accelerate the loan’s lifecycle and bolster the relationship between borrower and lender, heightening the likelihood that the borrower will complete the application.

LendingPad 2-Way Integration

LendingPad is the first LOS to take advantage of this feature. Loanzify POS milestones have bi-directional communication with LendingPad. This integrated pipeline makes it easier to securely extract data, maintain its integrity, and keep records on both platforms accurately.

About LenderHomePage:

Since 2003, LenderHomePage.com has been the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. Mortgage lenders of all sizes use LenderHomePage.com’s customizable and scalable solutions to enhance borrower experience, streamline the mortgage process, and increase Loan Officer productivity and efficiency.

About Loanzify:

Loanzify POS by LenderHomePage is part of a suite of innovative productivity solutions developed for the modern mortgage professional.

When it comes to your mortgage team, you want to maximize their earning potential. The same ring true about your mortgage POS and CRM systems. By understanding their purpose and functions, you can know how to make them work for you. What’s more, you can also discover how to connect the platforms to create a seamless integration that maximizes your entire organization’s earning potential. 

A mortgage POS is a transactional management system with a unified database that consolidates structured and unstructured data from multiple sources into a single repository allowing businesses to organize and build a profile around an individual borrower. The POS’s ability to unify user data into a single record gives mortgage teams the ability to form a 360-degree view of the borrower and their loan and process the application within a centralized, secure hub. 

A CRM’s primary objective is to build relationships with borrowers and support the sales cycle. Businesses can collect and store customer and prospect information within the CRM, track and score leads, forecast revenue potential, and build a prospect profile to support marketing efforts. 

When comparison shopping, you may notice that there are a few areas where their functions overlap. It’s worth noting that overlap doesn’t imply redundancy nor that one platform can effectively do the job of the other because, ultimately, each software serves a different purpose in your mortgage business: 

• CRM is designed to manage leads and current customers.

• Mortgage POS is intended to manage the borrower and their loan.

As a stand-alone product, an intelligently designed mortgage POS or CRM platform will automate the most critical areas of your business, helping to increase productivity and profitability. But when there’s deep integration between the two platforms, the true power of mortgage tech is unleashed. 

Benefits of POS-CRM software integration include:

• Quick, Bilateral Data Capture: Borrower data captured at intake on the POS-side of the transaction is shared with the CRM system and vice versa. This eliminates manual data entry and helps to keep accurate records for each lead and borrower throughout your organization.
• Fund More Loans and Increase Borrower Retention: With streamlined and reliable information easily accessible through both platforms, loan volume increases, and funding time is accelerated. The result is an immensely improved borrower’s journey that boosts loyalty. 
• Improved Lead Segmentation: Businesses can categorize leads captured through their POS into target groups in the CRM to customize their marketing strategy.
• Better Holistic Experience For All: POS-CRM integration provides a better experience for borrowers and professionals alike. Not only do the mortgage team stakeholders have access to CRM data in the POS, but your office admins will have access to POS data on their CRM! This creates an excellent customer experience with competitive longevity.

Businesses looking to differentiate themselves through personalized consumer experiences need to implement mortgage technology to create a 360-degree view of the borrower across each platform they interact with. By understanding what a mortgage POS and CRM do and how they work together, you can deploy a digital mortgage transformation that supports your workflow and business growth.  

LOANZIFY: The Mortgage POS Solution For The Modern Lender

Applying for a mortgage is a means to an end. Whether the “end” is a new home, funding for a home remodel or investment property, or saving a few hundred dollars a month with a lower mortgage payment, and the application is simply a step towards the prize.

The trouble is that for many consumers, the mortgage application isn’t “a step.” It’s a hurdle.

With seemingly endless intimate financial questions, unfamiliar terms, cumbersome process of requesting and submitting documentation, and a mishmash of paper docs and online apps for completing the process are frustrating, to say the least.

So frustrating that most consumers abandon their 1003. One startling statistic revealed that about 78% of consumers back out of transactions solely based on a poor online experience.

So what does it take to create a favorable mortgage experience? A study conducted by McKinsey discovered that there are four factors that mattered the most when it came to creating a pleasant online application experience: reassurance, transparency, simplicity, and speed.

When comparing old school processes with modern mortgage software, which do you think does a better job in those four areas?

Customer Experience is the Real Differentiator, and Mortgage Application Software Delivers

In an industry where competing with numbers is the norm, mortgage pros often forget how vital the experience is in the borrower’s journey. That same Mckinsey study demonstrated that not only were those four factors essential to an exceptional experience, but in regards to what consumers desire, they were nearly as crucial as saving money.

In other words, most mortgage applicants in the study were unwilling to sacrifice an excellent experience for lower interest rates.

So if you’re looking for ways to boost your mortgage application conversion rates, you must provide what consumers desire above all else —a superior mortgage application experience.

Key Areas Where An Online Mortgage Application Boosts Conversion Rates

Optimized For Mobile

Over 50% of all web traffic comes from mobile, and this trend is growing every year. This means that a mobile-optimized mortgage application is foundational to increasing conversion rates.

However, beware of poor-quality ones. Tiny details like too small buttons or awkward navigation placement can make your conversions plummet. So when shopping for a quality mobile-friendly online mortgage application, look for items like drop-down menus, checkboxes, large enough content boxes, and easily accessible buttons and explainers.

Bite-Size Where Possible

The mortgage application can be a lengthy process, and some may even feel it intrusive. Smart online applications reduce intimidation by breaking into smaller steps. This can be accomplished by having fewer questions per screen, pre-populating information where possible, asking more sensitive questions later in the application, and displaying a progress bar to how much more is necessary to complete it.

Details matter!

Features like animated graphics or simulated text messages lighten the mood and encourage the applicant to continue. Applications with a single sign-on feature and the ability to flip from short pre-qual to full 1003 (without having to re-enter data) empower the consumer and boost their confidence, ultimately influencing your conversion rates.

Self-Serve Efficiency

Self-serve efficiency refers not only to the ability of the consumer to DIY it, but also the speed and ease in which they are able to do it. 

With key features like real-time notifications of changes or next steps alert and reassure the borrower that things move as swiftly as possible.

Has the loan been approved? Don’t make your enthusiastic borrower wait a minute longer. Use mortgage software that allows borrowers to download their approval letter instantly!

Mortgage Software Transforms Your Conversion Rates

With estimates that over 5.1 billion people are browsing the internet via smart devices, your intake must meet modern online consumer behavior if you want any hope to raise your conversion rate.

LenderHomePages’s digital mortgage tools are precisely the mortgage software to do it with.

Our customizable and brandable software helps originators streamline their workflows, connect with borrowers, expedite funding, strengthen customer relationships, and automate with self-serve efficiency –all of which increase application conversion rates. Plus, online mortgage software like Loanzify POS allows originators to handle a higher volume of loans and be more productive without adding new hires.

Take the first step towards success with a conversation. Schedule a live demo with one of our account executives today!

Schedule a Demo

The goal of boosting your loan volume without increasing your payroll may seem like an impossible task, but you’re closer to achieving it than you realize. With a few strategic pivots –some in behavior and some involving adding mortgage software — you’ll be able to massively increase your loan volume without so much as adding an intern. 

Seem too good to be true? Read on to find out how close you are…

How To Increase Loan Volume Without Increasing Your Staff

Revamp Your Business Model

In modern lending, the market moves fast and change is constant. Ensuring that your business is agile enough to keep up with the shifts is vital to scaling your volume. That said, has your business model changed since the beginning of 2020? Are you stuck in the mindset of making do until things go “back to normal?” Are you or is your remote team struggling to find harmony in workflow? 

If you find that your loan volume growth is stagnant, the positive buzz about your business has grown silent, and your top producers are jumping ship, then it’s time to revamp your business model. Here are areas to focus on:

• Evaluate your business processes –really drill down on the loan cycle every step it takes to acquire, nurture, and close a loan.
• Revisit your key partnerships.
• Consider your target prospect –have you lost touch with who they are and what their buying habits are?
• Reassess the business values and goals. How can you better align your business to match those points?
• Reevaluate your lead generation strategy – Digital marketing for mortgage businesses is an ever-evolving practice and requires regular updates to your mortgage marketing strategy.
• Freshen up your branding to help boost interest from prospects and reignite enthusiasm from your employees.

Improve Operational Efficiency

One strategy that consistently leads to dramatic growth is improving operational efficiency. It’s estimated that most organizations bleed about 20% of their potential profits due to time mismanagement and an organization’s poor implementation of technology –both of which add up to operational deficiency.  

Now, when we say time mismanagement, understand that we’re not talking about staff scrolling through Instagram when they should be following up on leads. Rather, we’re talking about bigger time-suckers like remedial manual tasks like data entry or changing a document from one format to another before submitting. There’s also the huge mistake of having loan officers do your mortgage marketing, pulling their time and attention away from processing loans. We talked in-depth about that folly in a previous article.

When it comes to poor implementation of technology, there are several areas that you can improve on to 10x your loan volume. Consider the following critical areas:

• Refine the process -Assess whether you currently have the digital tools required to operate at a higher volume level. Examine how efficient your day-to-day operations are well as look for any gaps in the workflow.
• Automate repeatable tasks – Like mentioned above, weeding out work-intensive processes by reducing unnecessary data entry means your mortgage team gets more done with less effort. In addition to increasing their intake, mortgage automation also speeds up the closing timeline. 
• Consolidate communication –Communication is essential to operate efficiently but often too much time is devoted to answering emails, making phone calls, and attending meetings when the same can be achieved with less active effort. Instead, make use of software like a mortgage POS with a client portal. With a mortgage POS acting as a hub of operations, the assigned mortgage team can access the information and documentation they need. Notifications alert you of any changes to the loan file and communications from email and instant messaging are automatically archived and organized for easy retrieval. 

Elevate Your Borrower Experience

Increasing the number of leads is worth nothing if they don’t translate to more loans, and that’s where improving your borrower experience can make all the difference. McKinsey’s insights found that, on average, organizations that work on bettering their customer experience increase their revenue by 10-15% while simultaneously lowering their costs by 15-20%. These higher rates ring especially true in financial services. 

Thanks to technology, a remarkable experience doesn’t require building a whole new customer service department. Do the following to elevate your borrower experience:

• Be proactive –Have an omnichannel digital presence. That way wherever the consumer is on the web and whatever stage they are in the borrower journey, there’s a touchpoint that leads them back to you.
• Have open communication –While consumers readily embrace a digital mortgage, the lack of a human element can leave them feeling unsettled. Remove this barrier by providing multiple channels of communication such as in-app or website instant messaging, group chats, video calls, SMS reminders, and the like.
• User-friendly tech –Delicate processes like online loan applications can overwhelm and frustrate even the most tech-savvy consumer. Eliminate this stress by using mortgage tech that has a dynamic and modern interface. Bonus points if it’s branded too!

It’s entirely possible to 10x your loan volume and grow your business without hiring new staff. By looking for ways to maximize your current team, update your business structure, reallocate your time, and implement technology, you’ll find that taking your business to the next level without increasing your payroll is achievable.

Santa Ana, Sept 16, 2021 – LenderHomePage announced today a new partnership with LeadMailbox designed to help mortgage companies streamline and enhance their lead management process. The new integration addresses the problematic disconnect modern lenders face when utilizing mortgage CRM and POS software from different providers. 

Implementation of cloud-based POS and CRM software increased dramatically in the past five years and is a cornerstone of digital transformation. The top benefits of digital transformation include a 45% revenue growth (Deloitte, 2020), a 20-30% increase in customer satisfaction (McKinsley, 2019), and improved operational efficiency (PTC). However, there remains the challenge of seamless integration between the aggregator’s POS and CRM as data between the two does not always populate accurately, thus, requiring manual data entry.

The automated transaction between Loanzify POS and LeadMailbox CRM addresses this major issue by eliminating the time-consuming, error-prone, and redundant manual data entry, thereby allowing the mortgage companies to take full advantage of the platforms’ and originator’s revenue-generating potential. This deep integration improves customer experience and retention, automated lead nurturing, increases lead quality and revenue, accelerates the loan lifecycle, and improves data accuracy.

Since 2003, LenderHomePage has been a market leader in innovative mortgage technology development. They are the designer of highly acclaimed mortgage software products, including Loanzify POS and Loanzify Mortgage Mobile App, enabling mortgage companies of all sizes to create better operations efficiencies and deliver an omnichannel experience for their consumers.

LeadMailbox is a cloud-based CRM lead management system that organizes, distributes, and analyzes mortgage leads for improved lead qualification and lead nurturing. The intelligent solution enables mortgage companies to modernize their sales processes with features such as Insta-Call, customizable lead distribution, lead scoring, and metrics.

“Customization and integrations are purpose-built in all of our software products,” states Rocky Foroutan, CEO of LenderHomePage. “With technology and industry demands constantly evolving, having a robust and agile platform is key in remaining competitive and unlocking new revenue opportunities. We’re thrilled to partner with LeadMailbox as part of our shared goal to provide a more digitally advanced and intuitive digital mortgage experience for all.”

About LeadMailbox:

LeadMailbox is a complete CRM and lead management platform. Utilized by thousands nationwide, LeadMailBox dramatically improves conversions through lead aggregation, SMS and telephony solutions, email campaigns, and custom reporting. www.leadmailbox.com

About LenderHomePage:

Since 2003, LenderHomePage.com is the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. Mortgage lenders of all sizes use LenderHomePage.com’s customizable and scalable solutions to enhance borrower experience, streamline the mortgage process, and increase Loan Officer productivity and efficiency.

About Loanzify:

Loanzify POS by LenderHomePage is part of a suite of innovative productivity solutions developed for the modern mortgage professional.

Santa Ana, Sept 1, 2021 – LenderHomePage today announced a new enterprising integration with loan origination software developer Integra. The powerful partnership between LenderHomePage and Integra furthers their commitment to creating a lending ecosystem that elevates the customer experience and enables mortgage companies to simplify and accelerate the administrative processes of origination.

LenderHomePage, one of the country’s fastest-growing digital mortgage platforms, has been helping mortgage companies adapt quickly to the digital era since 2003. Their family of digital mortgage software products, including the innovative Loanzify POS and Loanzify Mortgage Mobile App, enable mortgage companies of all sizes to create a connected omnichannel experience for mortgage consumers.

The digitization of business systems established new standards for an agile, seamless intake and client management process. These expectations have now migrated to the lending industry, where competitiveness relies heavily on the enterprise’s level of digital transformation.

Recent data shows a strong correlation between improving business-to-business partnerships with technology translate to a 10% to 20% reduction in cost-to-serve, 10% to 15% increase in revenue growth, and an overall increase in employee satisfaction—the integration of Integra with Loanzify POS capitalizes on this phenomenon by enabling a fast-track digital transformation solution. 

Integra offers a complete browser-based LOS system for facilitating the mortgage operation from origination to closing. Integra’s intelligent document management and eligibility engine seamlessly drive data, making origination and fulfillment functions a breeze. Combined with Integra’s sophisticated rule management system, the bi-directional integration with Loanzify POS helps lenders configure and customize their front- and back-end operation, increase their intake capacity, expedite the loan life-cycle, make better-informed underwriting decisions, and increase transparency for all stakeholders. 

“Growing our partner ecosystem and helping our clients adapt to today’s technological demands quickly is one of the keys to our success,” states Rocky Foroutan, CEO of LenderHomePage. “Working with partners like Integra makes deploying intelligent, automated workflows with Loanzify POS simple and swift, thereby improving performance, productivity, and helping mortgage companies deliver an outstanding digital customer experience.”

About Integra:
EPIC LOS by Integra combines over 25 years of lending technology experience to provide lenders with automated compliance across every channel in the mortgage industry, including retail, wholesale, and correspondent. 

About LenderHomePage:
Since 2003, LenderHomePage.com is the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. Mortgage lenders of all sizes use LenderHomePage.com’s customizable and scalable solutions to enhance borrower experience, streamline the mortgage process, and increase Loan Officer productivity and efficiency.

About Loanzify:
Loanzify POS by LenderHomePage is part of a suite of innovative productivity solutions developed for the modern mortgage professional.

SANTA ANA, CA, USA, August 25, 2021 /EINPresswire.com/ — LenderHomePage today unveiled details of two new features to its premier mortgage point-of-sale platform, Loanzify POS. The newly released Spanish version digital 1003 and CreditConnect self-pay credit pull are breakthrough features designed to help mortgage professionals better serve their markets and exponentially expand revenue opportunities while saving costs.

First launched in 2019, Loanzify POS is a loan management platform that allows individual and enterprise-level originators to increase their production, accelerate the loan lifecycle, and provide a better consumer experience.

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Spanish Version Digital 1003:

Latino population homeownership in 2020 was 49%, up from 45% in 2014, according to a study by the National Association of Hispanic Real Estate Professionals (NAHREP). This 4% increase is even more notable when considering data from the Urban Institute, where they forecast that Latino consumers will comprise 70% of homeownership growth from 2020-2040 and will serve as the primary engine of the US real estate market.

In response to the exceptional homeownership growth rate that Latinos are experiencing as well as the demand from the industry, LenderHomePage unveiled a Spanish version of their already successful digital mortgage application, part of the Loanzify POS platform. This new release maintains all the features of the English version, including friendly interview-style phrasing, help prompts, and an intelligent UX design with configurable automation and branding capabilities.

Loanzify POS Spanish version digital 1003 provides originators the necessary tools to remain competitive in the market while enabling them to deliver an outstanding borrower experience to the often under-served Latino consumer.

CreditConnect Self-Pay Credit Check:

While digital loan intake and processing significantly reduces loan origination cost, the overall cost per loan still remains high at several thousand per loan. One of the overhead expenses for every loan is the creditworthiness analysis conducted with a credit check. With an average price of $39 per inquiry, each analysis that does not result in a loan becomes an added cost, and in aggregate this number can become significant and reduce an originator’s profits by thousands of dollars every year. If you have a few Loan Officers in your company, this expense can grow even faster, especially in today’s environment of high demand for home financing where a lot of people are still attempting to refinance and/or purchase new homes.

Utilizing eCommerce functionality, Loanzify POS now integrates with payment processors. The first of these is PayPal — one of the most trusted transaction processors — to quickly and securely empower the prospective borrower to self-pay and pull their own credit in real-time and during the application intake, effectively transferring the cost of running a credit report to the consumer. Not only does this reduce potentially thousands of dollars in operational expenses off the top, but it also aids in identifying the “tire-kickers” from the truly motivated mortgage consumers, curtailing costs accrued from dealing with unqualified borrowers.

“Our customers ask and we deliver. That has been our motto for years,” says Rocky Foroutan, CEO of LenderHomePage.com. “One of the most fulfilling parts of my job is when I get on the phone with a client and we co-invent a new feature for our platform,” Foroutan added. “Both of these features were direct requests by our clients and now are powerful tools added to our software. We are glad we were able to once again meet our clients’ expectations.”

For more information, visit LenderHomePage.com.

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Getting a website online for any business is relatively easy nowadays, there are several quick and cheap options. But a website that’s also a hub of your business –central to lead nurturing, acquisition, branding, marketing, and Borrower Experience requires another level of sophistication. 

In this week’s post, we’re going to show you exactly how to create a mortgage website that meets all of these criteria, plus how you launch an attractive, professional, high-functioning mortgage website in less than five minutes. 

Best Mortgage Website Building Practices

Website Creation: Pictures and Text Are Not Enough

A quick search on launching a website will bring you over 360 million results, with the top generic website builders being Wix and Squarespace. But that’s just it –they’re generic. While the general design and launching are fast, the appearance is still bland, and its functionality is miles away from where it should be for a professional mortgage website. 

Of course, there’s much more to it. There’s also the matter of search engine optimization, content for conversion, and Borrower Experience. By the end, you’ll have the ability to decipher a generic website from a high-level mortgage website and know how to go about creating a mortgage website that supports your business needs, meets online ending industry standards, and modern consumer buying habits.

Responsive 

Responsive design is often mistaken for simply adjusting to the screen. While this may have been innovative ten years ago, modern responsive websites must also adapt their functionality. That means that items like lead capture forms, menus, videos, and any integrated 3rd-party applications must work and view properly without any effort from the user. No matter the device or operating system, the best mortgage websites are built for this level of user experience from the ground up.

Modern and Branded Mortage Design

As mentioned above, although there are plenty of clean website designs possible with generic website builders, a mortgage website that reflects modern design principles and the flexibility to brand is key to making your online business front stand out and above the rest. 

When it comes to designing, mortgage website templates from LenderHomePage offer a powerful and fast jumping-off point. With 45 attractive prebuilt mortgage designs, mortgage professionals of all sizes –from individual to multi-branch –can easily find a site that reflects their business. 

With some simple adjustments to the color scheme and the addition of your logo, both of which can be done without coding and matched your POS platform, your mortgage website will have a dynamically branded look and feel across the entire Borrower Experience.

Interactive Mortgage Tools

Online mortgage consumers crave an immersive and personalized shopping experience and interactive mortgage tools on your website are how to deliver this experience. Accurate to their location and loan program, online mortgage tools such as our mortgage calculators estimate down to the penny and move curious borrowers deeper through your lead nurturing strategy.

SEO Mortgage Copy

Search engine optimized copy is a precise craft of persuasive writing combined with researched keywords. This particular combination is aimed at helping to position your website for both a high-ranking organic search position and high conversion rates. This means that the words and the formatting must meet specific standards for search engines and consumers.

If you’d like to attempt it yourself, reach this previous article where we give a brief overview on how to DIY your mortgage SEO copy. Otherwise, we recommend taking advantage of our mortgage marketing services with professional and custom mortgage SEO content.

High-Value Content

Along the same lines as SEO copywriting is high-value mortgage content. The mortgage content can come in articles, videos, graphics, e-books, or white papers and, as expected, doesn’t come as part of any generic website design. 

While custom high-value content comes with additional costs, our mortgage website templates come with hundreds of pages of mortgage articles that can be edited as you see fit –or launch as is! Need additional help and resources? We got you covered. Our team of marketers is available for custom mortgage content and strategy development to guide how to make the best use of it on your website. 

Seamless Integration with Digital 1003 and POS

Last but not least, a mortgage website needs a seamless integration with your digital 1003 and POS. In today’s touchless environment, your mortgage website is more than an online presence –it’s also the hub of the Borrower Experience, and that includes your digital 1003 and mortgage POS platform. More than placing a simple link, integrating all the three platforms in such a way that captured leads, is branded, and is intuitively functional is vital to your competitive advantage. 

Want to see all this in action for free? Sign up for a free trial. Click here to get started –no credit card required! In only 14 days, you’ll be convinced that our mortgage website templates and support team are immensely better than what any generic website can offer. 

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The mortgage customer experience (CX) refers to all the touchpoints and effort you put into making borrowers feel important as they interact with your business and move through the borrower journey. Although difficult to define the scale that measures CX success, make no doubt about it, customer experience is directly linked to your pipeline and funding rate. 

A recent study by PWC demonstrated this when they found that 86% of buyers were willing to pay more for a great customer experience, especially when it comes to big-ticket items. Yet another study, this one by Walker conducted in 2020, found that customer experience will be the key brand differentiator, overshadowing price or product. It’s just as alarming to see what negative customer service will do to a business. Current research found that one of the top reasons customers will change financial institutions is a poor experience. 

Knowing how crucial customer experience is to the digital loan process, we’ve tailored these three areas where you can enhance the digital mortgage customer experience. Let’s get started.

Understand the Borrower Journey 

The borrower journey is the roadmap of experiences that customers go through as they interact with your digital mortgage software and brand. It begins with their first impression –perhaps your mortgage website –and goes on long after they’ve applied. To begin enhancing it, consider the borrower’s needs, motivations, actions, and even barriers to action that they may encounter along the way. Ask yourself:

• What first motivated that borrower to perform that action? 
• What would motivate them to move to take the next action? 
• Are there any obstacles that prevent them from taking that next action? 

Keep in mind that obstacles may be caused by technology that is unappealing or difficult to use. Therefore, when choosing a mortgage software vendor to partner with, thoroughly consider how fun it is for your borrower to use in addition to its utility to you. 

Prioritize An Omnichannel Customer Experience

Modern digital consumers prefer to connect with mortgage brands across different channels. That means that your mortgage website, mobile app, social media profiles, instant messaging, mortgage POS, and any other channel must be on point and streamlined across the board.

Although every channel may lie on a different platform and serve a different function, the core purpose at each point should be to deliver an unrivaled experience and to guide the customer down the borrower’s journey. Streamlining and automation are crucial to a mortgage omnichannel CX, meaning data exchange between platforms –such as your LOS and mortgage POS –should be fully integrated. 

Proactively Engage With Your Borrower

Innovation with real-time and self-serve functions empowers customers and helps them develop a deeper commitment to your brand and see the application through to funding. Here are a few of the high-value ways that you can proactively engage for a better CX:

• Automated Notifications – Customers appreciate reminders and notifications that keep them informed and provide gentle nudges to take the next step. These can come in automated SMS messages, email notifications, and dynamically updated borrower timelines.
• Educate Customers – Provide a library of articles and video resources for customers to devour on their own. This, too, is part of the borrower journey as many borrowers spend time learning in their consideration phase. 
• Easily Accessible Information – Remove the obstacle of requiring the borrower to ask you for information. A borrower portal that shows what documents are pending, accepted, and next steps are standard. Take it a step further by providing downloadable approval letters, too!

LenderHomePage Elevates The Customer Experience In Lending

In a nutshell, within the customer experience lies a massive and untapped potential for growth and your competitive edge. But you’ll only go as far as your mortgage software platform can take you. We set to develop the preeminent mortgage suite as functional and flexible as it was a delight to use for both mortgage pros and their borrowers. Contact us today to discover how easy it is to kill the competition with a stellar CX powered by LenderHomePage. 

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