As any mortgage broker can attest, so no two loans are the same. Each borrower has a unique background, needs, and credit history. However, your loan officers should not have to start the mortgage process from scratch every time, so they partner with a new client. Fortunately, they do not have to, because of the help from the modern CRM software. This is done because your mortgage brokers can implement templates in the loan process, and make life much easier.

Templates cut down on unnecessary delays, save time, and improve the client experience. Want an easy application form that you can use with every client? There is a template for that. Want a uniform document that can help your team generate leads? There is a template for that, too! 

Read on to find out how templates in the loan process can change the way that your firm processes mortgages and interacts with clients.

Online 1003s and Other Loan Application Documents

As you well know, the 1003 mortgage application is the cornerstone of virtually every loan office in the country. This tried-and-true form gives you all of the information you need to assess a client’s eligibility for a mortgage. However, processing old-school paper documents is tedious and inefficient.

Perhaps the best way to improve the client experience is to transition to a 1003 online template. Clients can simply put in the necessary information. That data is automatically transferred to an electronic 1003 form that you can print, attach as an email, or save on your servers.

The 1003 is not the only vital mortgage document that can be replaced by a template. Just about every form that you need to process a mortgage is available in template form (with the right CRM software, that is).

Lead Forms

Mortgage documents are not the only forms that can be replaced with templates. Your loan officers can also rely on templates to generate leads.

Potential clients can fill out an information request online. By inputting some rudimentary information, your team will have everything they need to connect with clients. This prevents mortgage brokers from having to exchange countless voicemails and emails with a prospective client, which can in turn expedite the loan process.

Post-Funded Follow-up Info

Like many mortgage firms, your team likely makes it a priority to stay in touch with past customers. This is a great way to build your brand, strengthen your company’s reputation, and keep the door open for repeat business. With that being said, keeping track of birthdays and refinancing opportunities can be a challenge.

With the use of templates and high-end CRM software, you won’t have to. All you need to do is input a few commands in your management system and select the desired follow-up interval. The system will then send out birthday messages, home anniversary congratulations, or refinance alerts to past clients for five, ten, or even fifteen years.

If you want to take advantage of the benefits of templates, then you will need the right CRM software. That’s where we come in!

BNTouch provides our clients with cutting-edge CRM software that offers an extensive library of templates and much more. To see our product in action, simply fill out a contact form and request a live demo. You’ll be glad you did!

Use BNTouch Mortgage CRM Software to Implement Templates in the Loan Process

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The life of a mortgage broker often involves finding the ideal balance between providing a great customer experience and optimizing efficiency. With that being said, loan officers are also tasked with generating new leads that will set the stage for future deals. Managing all of these tasks can be challenging, to say the least.

That is why many mortgage brokers are turning to customer relationship management (CRM) software for help. This software provides various tools that will allow a business to streamline advertising and generate new leads.

When it comes to choosing CRM software, you can have your pick between pre-built and custom content. Below, we explain why the BNTouch pre-built content is the ideal solution for

, facilitating communication amongst loan officers, and streamlining the mortgage process.  

What is Pre-Built Content? 

Put simply, pre-built content includes the framework for various functions and capabilities. It may include simple things like pre-written birthday messages or updates about the local real estate market stats. 

These tools can be implemented rapidly. They have been tested thoroughly and are an extremely cost-effective way to connect with leads, clients, and partners.

While the mortgage industry continues to evolve, the core responsibilities of a loan officer remain very similar. Your team is responsible for communicating with clients, generating new leads, converting these leads into deals, and closing loans.

Pre-built content is a great option for mortgage brokers. They have clearly defined needs. The CRM software is curated specifically for the industry and uses a tried-and-true approach to connect with potential clients.

Pre-Built vs. Custom Content 

The alternative to pre-built content is to write out marketing materials one at a time. A custom system allows you to tailor your messages and marketing, building them from the ground up.

Custom management systems can be a great option for unique industries, and have not been in existence for very long. However, there are several downsides to generating your own content. Custom campaigns can be:

• Costly to develop
• Time-consuming to create
• Difficult to do without the right graphic design tools

Want To See How BNTouch’s Mortgage CRM Software Can Help You Generate New Leads?

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