Real estate referrals will always be one of the most promising ways to get hot leads. Learn how to score loads high- quality referrals from a wide range of resources.

12 Ways to Get More Real Estate Referrals Now is just one of many great real estate strategies on The Spark

You’ve no doubt heard a lot about ChatGPT. But what exactly is it?

ChatGPT is an AI-powered writing tool that reproduces human communication. Mortgage lenders can leverage this tool to connect and communicate with potential clients. Here’s why you should consider mortgage CRM software that integrates with ChatGPT.

Provide an Interactive Chat Feature

Why do most first-time visitors come to your website? Chances are that they’re looking for information. They’re armed with questions. How quickly can you provide the answers? Faster than ever, thanks to ChatGPT.

Most of the news about the application has revolved around concerns of college plagiarism. But ChatGPT can do more than compose term papers. ChatGPT can integrate with your mortgage CRM software to provide real-time interaction.

Here’s how it works: users come to your website, where they receive a prompt to ask questions in a chat window. They submit their inquiries, and the AI-powered program provides immediate answers. Web visitors receive instant information, and you snag a new lead.

Summarize Complex Ideas

Face it — the mortgage industry is unfamiliar territory for most borrowers. ChatGPT can help. The advanced AI can digest complex information, then spit out a summary.

These summaries might be helpful when answering borrower questions via email. They might also function as a “cheat sheet” for the rest of your team. Most importantly, they can give your borrowers greater confidence. That might encourage them to stick with you throughout their real estate journey.

Create Social Media Content

Staying active on social media can be challenging. Many lenders struggle to decide what to post. ChatGPT can function as a great assistant.

For example, you might ask ChatGPT to provide ten posts on a particular subject. This can help you work on your wording and deliver compelling social media posts.

ChatGPT can also help you create posts unique to each social media channel. That way, you’ll maintain continuity across your social media channels, enhancing your presence and brand image.

Write Compelling Video Scripts

Lenders rely on video to engage new borrowers, but putting your thoughts into words can be challenging, not for ChatGPT.

You can dictate your ideas to the AI-powered program, which will polish your words into a final script. Even your ramblings can be refined into something useful. Once your script is written, you can edit, rehearse, and record it.

Compose Blog Content

ChatGPT can be used to create blog content optimized for today’s search engines.

But be careful. It’s unclear how Google will adapt to content written by AI software. It could hurt your page rankings in the long term.

Besides, a post written by ChatGPT will never reflect your passion or goals like you can. Using ChatGPT to generate content is possible, but it’s an option that’s best used sparingly.

Find the Right Mortgage CRM Software

To use ChatGPT, you’ll first need an account with OpenAI, the company that produced the software. You’ll also need a customer relationship management (CRM) provider that allows integrations.

The BNTouch platform empowers you to do more in your lending business.

Schedule a demo to see our advanced features in action.

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GSEs Fannie Mae and Freddie Mac announced that all new conventional loans will now require a Supplement Consumer Information Form (SCIF). The deadline to remain compliant is March 1, 2023.

The purpose of SCIF is to help lenders collect critical language preference information necessary for the borrower’s homeownership education and housing counseling.

As always, at LenderHomePage, we are committed to being ahead of the curve to help you remain compliant.

As such, we preemptively updated our Loanzify application to meet the new SCIF requirements.

For additional questions, please contact your Senior Account Executive.

Only a few months after its release, ChatGPT has already changed the way real estate agents do business. This is why it’s made such a big impact and how to make the most of the tool.

ChatGPT is Transforming Real Estate Agent Responsibilities is just one of many great real estate strategies on The Spark