Mortgage Marketing with ChatGPT: Improving SEO

Jason March 23, 2023 0 Comments

Marketing is the fine art of getting noticed. How can you be sure that web users are finding your content? The right SEO strategy can help. You’ll build more connections by integrating ChatGPT with your mortgage marketing strategy.

Here’s how it works.

What Is SEO?

Search engine optimization, or SEO, can refer to improving your website to increase visibility on common search engines.

The most common approach is to incorporate the same keywords your customer base is likely to use. For instance, you might sprinkle “first-time mortgage programs” throughout your site. Then, when a web user searches for that phrase, your site will appear toward the top of the search engine results page.

The trick is to find the right keywords and use them strategically. Content marketing can help. The more content you generate, the better your odds of someone discovering you.

What Is ChatGPT?

ChatGPT is an AI-powered writing tool created by OpenAI. The application can generate content with astonishing speed and accuracy. Mortgage lenders can use this tool to create or modify their content.

That’s good news for busy mortgage lenders. If your hands are already full following up on customer leads, ChatGPT can create blog posts for you.

Are you currently using a customer relationship management (CRM) system? If so, ChatGPT can integrate with your mortgage marketing tools. You’ll enjoy a seamless user experience and create content faster.

How ChatGPT Improves SEO

ChatGPT can improve your SEO in three distinct ways. Namely, it:

1. Suggests Keywords

ChatGPT can suggest keywords to use in your blog posts. The program can even organize lists of keywords by search intent.

For instance, “first-time mortgage plans” can be classified as “home shopping.” These classifications can help you think through your blog goals more clearly.

2. Generates Schema Codes

Schema.org provides a markup for your web content, which helps search engines like Google understand what your blog posts are about. ChatGPT can generate these codes without the need for a third-party program.

3. Creates Meta Descriptions

Technically, meta descriptions won’t improve your actual page ranking. But Google will display these descriptions on search engine results pages. This can help you connect with users once your content pops up in their search window, which can generate more clicks.

4. Designs a Marketing Strategy

Believe it or not, ChatGPT can also create a marketing strategy.

How? Simply ask the program to come up with a marketing plan. The program will provide a basic roadmap, but you can ask it to expand on this outline.

From there, you can refine the outline and carve out a path to set you apart from your competitors.

Mortgage Marketing Made Easy

The right mortgage marketing tools make all the difference. If you invest in BNTouch’s CRM platform, you’ll gain access to templates and other pre-built content.

See for yourself today. Contact BNTouch to schedule a demo and discover how the right marketing tools can put your lending practice on the map.

Request a free demo

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AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”