You can now link Google Analytics 4 to Google Search Console

Jason December 15, 2021 0 Comments

Google Analytics 4 (GA4) and Google Search Console (GSC) properties can now be linked, Google announced Wednesday via the Google Search Central Twitter account.

Note: This announcement pertains to GA4. In Universal Analytics, this capability has been available for years.

Why we care

Associating your GA4 and GSC properties expands your ability to analyze search traffic and enables you to directly compare search data with site analytics, which can help you get a better view of the user’s journey and identify correlations.

Universal Analytics and GA4 have existed alongside one another since the latter was launched in October 2020. Google has not announced when it will stop supporting Universal Analytics, but when it does, marketers will be forced on to GA4. Rolling out this association now — well ahead of the eventual deprecation of Universal Analytics (which SEOs overwhelmingly prefer at this point) — will also give us more time to explore GA4’s capabilities, which may help facilitate the transition.

More Google Analytics 4 resources

The post You can now link Google Analytics 4 to Google Search Console appeared first on Search Engine Land.

AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”