The Latest and Greatest Marketing Ideas for Mortgage Loan Officers

Are you tired of the same old marketing strategies? Liven up your plan with the following fresh marketing ideas for mortgage loan officers. These strategies can help you find and nurture leads to grow your business.

Create Local Landing Pages

The first step is getting your website set up. After that, you need to take it to the next level. Creating local landing pages will allow you to reach customers right where you’re at. 

For instance, consider creating a landing page for your unique city. And if you serve customers in surrounding cities, you might create landing pages for each location. That way, each time someone searches for “loan programs in [your city],” you’ll have a better chance of dominating the search results.

Promote a Lead Magnet

If you want to capture more customer data, you’ll need to offer them something in return. A lead magnet is a special offer or product that you give away in exchange for your website visitors’ contact information. 

What is an ideal lead magnet? It could be anything from access to exclusive videos or web content to a discount on an upcoming seminar. An e-book can also be a great lead magnet. Create something like “A Guide to Buying Your First Home” that will help make visitors eager to sign up.

Segment Your Customer Emails

Don’t get stuck in a one-size-fits-all approach to email marketing. Instead, adapt your marketing efforts to your customer segments. When you first receive a person’s contact details, you might send an introductory email offering to answer additional questions. 

Then, when customers move further along your pipeline, you can send emails that contain more information. You can even send follow-up emails to past clients to aid in customer referrals. The goal is to tailor each point of contact to the needs of every customer segment.

Seek Out Community Partners

One of the most overlooked marketing ideas for mortgage loan officers is to get help from others. Real estate agents and local lawyers can make great partners. You can work together to host local events or share customer leads digitally. The best mortgage CRMs will offer a portal that allows your partners to drop customer leads into your pipeline from anywhere in the world.

Video, Video, Video

A picture is worth 1,000 words. Augment your content with videos that explain your services or certain features of the lending process. Videos can be more engaging, especially for younger borrowers who will appreciate the personalized touch.

Again, a mortgage CRM can help you get started. Choose from premade video content. Then, give it a personalized touch. You can share your finished content via email or your social media channels. You might even embed it in your landing pages.

Mortgage CRMs and Marketing Ideas for Mortgage Loan Officers

A mortgage CRM lets you adapt your marketing plan quickly and easily. The BNTouch platform offers templates for blogs and social media posts, as well as tools to connect with customers and community partners. Do you want to see it for yourself? Contact BNTouch today to schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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