Stand Out and Connect with Millennials Online Using These 5 Strategies

Jason January 19, 2023 0 Comments

Millennials do just about everything online. Shopping, banking, and even online dating happen with a swipe of the thumb. But companies seeking to reach younger generations must cut through the noise on social media.

If you’re a mortgage broker or lender, use these five strategies to connect with millennials online.

1. Use Keywords to Get Noticed

Search engine optimization (SEO) ensures that your website appears near the top of search engine results pages. Use keywords like “first-time mortgage programs” or “lenders near me” on your site. That way, when users search for those terms, your website will appear in the top search results.

Millennials rely on web searches to learn more about their options. As such, this can be a great way to increase your visibility.

Try to use these keywords in all of your content. That way, every blog post increases your chances of appearing in customer web searches.

2. Find the Right Channels

Starting a Facebook business page is free and simple. But there’s a variety of social media platforms out there. If you want to connect to millennials, you might have an easier time on a platform like Instagram.

A mortgage CRM platform can offer curated content and marketing templates to make it easy to keep your channels updated. Just make sure you respond to comments and questions, as these can become your next sales lead.

3. Connect with Video Content

If a picture is worth a thousand words, a video is worth many more. Younger web users would rather watch a video than sift through a blog post. Plus, users can like and share these videos with their friends, giving you access to a broader network of potential borrowers.

Posting video content online can prompt more engagement than other types of posts. Videos can even help you connect more personally with younger borrowers.

4. Share Customer Stories

Millennials value authentic communication. And what could be more authentic than the stories of your satisfied customers?

Gather reviews and testimonials from your previous clients and share them on your webpage and social media channels. Millennials will respond to these stories and may even base their decision on the reviews they see from other mortgage customers.

5. Speak to Their Values

Younger borrowers are eager to support companies that share their values. Millennials want to know that your mortgage practice pursues diversity and inclusion or offers sustainable business practices.

For example, you might create social media posts that highlight a recent community service project. This sort of content can connect with millennials who share your passion for service.

Connect to Millennials with a Mortgage CRM

A customer relationship management (CRM) system allows you to manage your customers as well as your mortgage practice. The BNTouch platform can help you develop a marketing strategy and manage your content to drive engagement.

Discover more about what this platform can do for your practice. Reach out to BNTouch today to schedule a demo.

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AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”