Google logo schema gains ImageObject type support

Jason November 11, 2021 0 Comments

Google logo schema now supports ImageObject type, in addition to the URL type, according to updated information on the help document. Google said this provides “new flexibility” to specify an organization logo using these schema markup.

What is new. The logo required properties use to just say it accepted the URL property, but now it says both URL or ImageObject. Here is a screenshot of this section of the help document:

ImageObject type gives you the ability to add additional data to an image, such as width and height, or the author or a caption. Whereas the URL type did not give you these added values.

Why we care. Google is giving us a bit more flexibility with implementing logo schema and structured data going forward. So if you are using these schema, you may decide that going forward that you want to use ImageObject type over URL type – or not.

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AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”