Google Ads to allow ads for sport betting in New York

Jason January 8, 2022 0 Comments

New York state will begin allowing mobile or online sports bets to be placed beginning Saturday, January 8, 2022. With that Google has updated its Google Ads gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. This was confirmed by the New York State Gaming Commission yesterday and it goes into effect tomorrow at 9am local time.

The announcement. Google posted the announcement saying “in January 2022, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for sports betting from certified, state-licensed entities in New York from January 8.”

Google added “aAdvertisers must apply for certification” and “application for certification will be open to advertisers who wish to promote online gambling content in this region on January 7, 2022.”

Google wont update the policy until tomorrow but it will be updated tomorrow. Google wrote “the Gambling and games policy page will be updated when the policy goes into effect.”

Why the change. The Supreme Court overturned the Professional and Amateur Sports Protection Act, a 1992 federal law that restricted all but a handful of states from legalizing sports gambling.

Who is impacted. Well, you can expect gambling sites and apps from companies like Caesars Sportsbook, DraftKings, FanDuel, and Rush Street Interactive to jump at this.

Why we care. If you have clients or run ads for a company that does sports betting online, then you may want to look to expand your Google Ads for New Yorkers.

The post Google Ads to allow ads for sport betting in New York appeared first on Search Engine Land.

AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”