Google Ads launches manager account dashboards

Jason April 13, 2022 0 Comments

Google Ads today announced that advertisers can now use dashboards at the manager account level.

What it looks like. The dashboard is broken down in these areas:

Top Level summary
Conversions over time
Top search terms
Campaign Performance Report
Search Auction Insights
Top Locations

Here’s a screenshot from Google:

How to get it. Simple. Go to the Reports menu of your Google Ads manager account and click on Dashboards to get started.

Additional changes to dashboards. Google said they have also made five improvements. You can now:

Change date ranges and filters for the entire dashboard.
Add interactive table cards, rich formatting features and conditional formatting
Download higher-quality reports more quickly.
Resize cards and layouts dynamically based on window size
Create a dashboard card by copying over existing saved reports

Why we care. Until now, these dashboards could only show data from individual accounts. This change should make it easier for you to find potential issues or opportunities at a higher level, across multiple accounts, according to Google. This dashboard should be a welcome feature for some marketers, such as those who manage paid accounts for franchises, because it gives a high-level, aggregate view of Google Ads performance, costs and other key metrics.

The post Google Ads launches manager account dashboards appeared first on Search Engine Land.

AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”