Generate Mortgage Leads Online Without Blowing Your Budget

Every mortgage professional knows the challenge and demand of generating leads. Some of your best and most affordable marketing tools are found online. The best strategies both capture customer data and nurture relationships for better engagement. Here’s how to generate mortgage leads online.

Leverage Local SEO

What’s your current SEO strategy? Search engine optimization (SEO) is the art of sprinkling in keywords to boost your ranking on today’s top search engines. For instance, you might already use “mortgage broker” or “lending service.” But you’ll connect to even more leads with a local SEO strategy.

For example, consider keywords like “mortgage broker in [your city].” You might even include your city in the URL of your landing pages. The point is to gain quality leads by attracting local home buyers to your website.

Improving local SEO is crucial for businesses aiming to enhance their visibility in local search results, attracting nearby customers effectively and to generate mortgage leads.

Leveraging specialized tools can significantly streamline the optimization process. Google My Business (GMB) is fundamental, allowing businesses to manage information and engage with reviews.

Yoast Local SEO, particularly beneficial for WordPress users, aids in optimizing website content for local searches. Tools like Moz Local and BrightLocal focus on maintaining accurate business listings across various directories, ensuring consistency and reliability.

Platforms such as SEMrush and Ahrefs offer broader SEO insights, including local keyword research and competitor analysis. Specific tools like Whitespark and Synup concentrate on citation building, local rank tracking, and managing online business information.

Staying attentive to local SEO best practices with the aid of these tools helps businesses establish a strong online presence in their local communities, attracting and retaining customers effectively.

Create Compelling Content

If you want to know how to generate mortgage leads online, content is king. Your website visitors and social media followers may have questions about the lending process. You have the opportunity to educate them.

Blog posts, videos, and infographics make great tools to inform people about your business. You can share this content on your social channels to generate more likes, shares, and engagements.

Have a Clear CTA

Every blog post and web page should have a clear “call to action” (CTA). For example, you might prompt visitors to contact you for more information or to subscribe to your newsletter.

The point is to direct viewers to take the next step in their journey. Ideally, your CTA should capture customer data. Otherwise visitors simply leave without providing an opportunity to connect further.

Create a Lead Magnet

One way to gain leads is through a “lead magnet.” This is a specific “item” that you give away in exchange for contact information.

E-books are a common lead magnet. You might write a guide for first-time home buyers and offer it through your website. This will help you gain more contact information and connect with potential buyers in your area.

Use a Chat Feature

Website visitors are looking for information. Why not make it easy for them? A web-based chat feature can provide automated responses to common questions. And chances are that if you can provide clear answers, the customer might just stick around for the rest of the mortgage process.

Some chat features are fully automated, meaning you never have to lift a finger. Chat programs can also harvest customer data to follow up later in the process.

Customized Email Marketing

Think of your marketing plan as one big funnel. You should be focusing on specific content for each phase of the customer’s journey through that funnel. Email marketing can help. You can design and send emails that anticipate customer questions and keep them engaged in the lending process.

A customer relationship management (CRM) system can help. The best CRM platforms offer prebuilt templates to help you send informative emails and nurture leads through the entire customer journey.

How to Generate Mortgage Leads Online With a CRM

The right CRM platform is key. BNTouch offers marketing  for mortgage loan officers content and other features for nurturing strong leads. With these tools, you can convert more leads into satisfied customers. Contact BNTouch today to schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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