Channel: Display AdvertisingDisplay AdvertisingGoogleSearch Ads: Video

Display & Video 360 gets new frequency and reach metrics

Jason July 29, 2021 0 Comments

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level, the company announced Thursday. In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using DV360’s frequency management solution.

DV360’s frequency management data visualization. Image: Google.

Why we care

Having access to real-time reach gains can help advertisers gauge their campaign performance and manage their programmatic campaigns across channels. This new data visualization may also enable advertisers to save time that might otherwise be spent experimenting to test the impact of their frequency management strategies across various media types.

And, the added reach data for Programmatic Guaranteed deals can help advertisers understand how those deals add to the incremental reach they get for their frequency management efforts.

More on the announcement

DV360 uses log data to compare the reach obtained by a cross-channel campaign against the reach that an advertiser would have obtained with separate campaigns, each with a single channel and its own frequency goal.
The information in the data visualization can also be accessed at the advertiser or partner level by creating an offline report in the standard DV360 reporting.

The post Display & Video 360 gets new frequency and reach metrics appeared first on Search Engine Land.

AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”