Creating a Content Calendar for Your Mortgage Brokerage
When it comes to reaching new clients, most lenders understand the value of digital marketing. Unfortunately, it can be hard to come up with new ideas for social media posts, emails, videos, and referral requests – especially when your day is filled with loan processing tasks!
You might understand that it’s important to post new content on a consistent basis. But how do you actually plan out your campaigns?
A content calendar is a perfect tool for mortgage brokerages that want to plan out content to publish all year long. Rather than spending hours each week trying to come up with a fresh approach, you can craft a marketing plan to cover every season.
In this article, we’ll give you some tips and tricks to craft a content calendar for your mortgage brokerage.
What Should a Content Calendar Contain?
While it may be intimidating to try to organize your content ahead of time, once you put in the effort to plan your online feeds and releases, it will make your entire year’s marketing much easier.
A content calendar usually includes some of the following items:
- Date and time that content will be published
- Social media channels and accounts where posts will be published
- Relevant descriptions, photos, and videos
- Associated links and tags
Your content calendar should be an accurate overview of all upcoming and scheduled social media posts. It can be organized on an Excel spreadsheet, an online calendar, or using your CRM.
Building a Calendar as an Individual Lender or a Brokerage Team
You can build an effective content calendar as an individual agent, especially if you take advantage of powerful tools, like content libraries from your CRM.
If you work with a team, you can meet together once a year or once a quarter to plan out your content. This can help you to bring new ideas to the table to promote your brokerage.
You can even build flexibility into your content calendar. Want to address hot topics in the mortgage market? Set aside one slot in your calendar each week or each month to shoot a video on current events or newsworthy updates!
Check Out the Results
Once you have your content calendar in place, make sure to set aside time to review it. It’s a good idea to set aside time to do this once a month.
For example, you can set a regular appointment to go over your content at the end of the month. Review the month to see what kinds of content got your audience engaged and what didn’t. Then, you can update the next month’s calendar accordingly!
Make It Your Own
When it comes to digital marketing as a lender, planning makes all the difference. Consistent posts are better for catching the attention of potential clients than random, sporadic ones.
The more you plan, review, and reevaluate your social media content, the easier it will become to deliver consistent content that yields results.
Whether you create posts from scratch, take advantage of a premade content library in your CRM, or combine the two styles, a content calendar can help you to make the most of your advertising.
Mortgage Broker Marketing Made Easy
While there are limitless methods, templates, and approaches to take, there are a few essential keys for success when using a content calendar. One of the best options? Using a high-powered CRM!
With BNTouch, you can explore pre-made marketing templates, customize them to your brand, and schedule new marketing campaigns with ease. Generate new leads, review analytics, and nurture potential clients through the sales funnel with ease. Schedule a demo today!
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