A handful of new Interactive Add-Ons have arrived within TikTok’s For Your Page. These new additions are available globally for In-Feed Ads and will be unique creative additions that will allow for more customized, engaging ads.

These new features come in two different flavors, Standard or Premium. According to TikTok, standard Add-Ons are made to “reach lower-funnel marketing goals, like driving clicks and conversions” while Premium Ads move up the funnel to aid in “brand awareness and community building”.

The new Interactive Add-Ons are compatible with App installs, Conversion, and Reach & Frequency (Traffic, Video Views) campaigns.

Premium Add-Ons. The new elements to target the lower funnel include:

• Pop-out Showcase. This image element will lay over the ad with the ability to drive product clicks that can be accompanied by text.
• Gesture. With a tap or swipe, a user can interact to obtain reward credits in the ‘Gesture reward card’.
• Super Like 2.0. This is coming soon but will allow for an even more visuals after a user likes an ad, including a pop up card after the like.

Standard Add-Ons. The new elements to target the mid/upper funnel include:

• Display Card. Visually showcase brand messaging or offers via Display Card that transcends the standard card format.
• Gift Code Sticker. Contrary to the TikTok release, these arguably target the lower funnel as viewers can click for a code and copy it before heading to purchase.
• Voting Sticker. Leverage the community for their input with a traditional looking voting sticker.
• Countdown Sticker. Slap additional information over an ad for upcoming releases or important dates.

Why we care: These creative new ad enhancers are a great way to add interactivity for more ad engagement. According to TikTok “viewers who have shared, liked, or commented on a TikTok brand video are 150% more likely to buy a product or service” and these new elements will surely help with that interaction.

The post TikTok’s In-Feed Ads get more visual with Interactive Add-Ons appeared first on Search Engine Land.

Many brands are just now discovering TikTok. If you’re struggling to understand how it works and how your brand can make the most of it, TikTok has some video tips.

TikTok has shared the following four video best practices for brands.

1. Go full-screen. TikTok advises using a 9:16 aspect ratio for videos. In the past, TikTok has said vertical videos perform best on TikTok.

2. Tell a short story. TikTok recommends a length of 21 to 24 seconds. The company also advises never to publish a video that is shorter than 10 seconds. (TikTok videos can be up to 10 minutes.) Another past tip from TikTok: use video captions. These can help add context to the story in your video.

3. Use high-resolution video. The minimum should be 720p.

4. Audio is essential. TikTok says it can be any kind of audio. But the more relevant, the better.

Best practices aren’t everything. Says TikTok: “While there are endless ways to create a ‘good’ TikTok video, finding your brand’s unique voice and direction will ultimately set you apart, and the rules are just tips and tricks to get you there.”

TikTok says its users pay attention to brands that provide fun, entertaining or culturally-relevant experiences. So when formulating your strategy, make sure you keep all these things in mind. 

To help brands or creators who are just getting started, TikTok has just unveiled the TikTok Creative Sandbox. It provides additional tools and resources.

Why we care. TikTok is a social platform that most brands and businesses should no longer ignore. It isn’t Facebook, LinkedIn or Instagram, so you can’t simply recycle the same creative. Because TikTok is video-first, you need to create a TikTok marketing strategy. Knowing the basics will help you get started. From here, it’s up to you to make sure your audience can find and engage with your brand’s videos. 

The post 4 tips for successful TikTok videos from TikTok appeared first on Search Engine Land.