With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

Unfortunately, only a fraction of local businesses uses text as a marketing tool, even though local businesses are uniquely situated to connect with customers in a way digital companies can’t compete with.

Join experts from Podium as they unveil findings from more than 1,000 consumers who shared their sentiment and familiarity with texting local businesses and how ripe the opportunity is for those businesses who leverage it.

Register today for “The Next Step in Local Marketing: Increase Customer Engagement, Create Trust and Convert Customers for Life,“ presented by Podium.

The post The future of local marketing: Promote your business and convert customers for life appeared first on Search Engine Land.

Keyword research is one of the most fundamental practices of SEO. It provides valuable insight into your target audience’s questions and helps inform your content and marketing strategies.

For that reason, a well-orchestrated keyword research strategy can set you up for success. Are you looking to improve the way you’re conducting keyword research?

Join experts from Conductor as they deliver a crash course on keyword research tips, tricks and best practices.

Register today for “Choose the Right Keywords With These Research Tips and Tricks,“ presented by Conductor.

The post Choose the right keywords with these tips and tricks appeared first on Search Engine Land.

There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue.

Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

Register today for “5 Ways to Maximize Campaign ROI Through Social and Media Insights,“ presented by Netbase Quid.

The post 5 ways to maximize campaign ROI through social and media data appeared first on Search Engine Land.

Visitors to your website come from an investment in search marketing. Failing to convert them is a missed opportunity. Conversion rate optimization (CRO) plays a significant role in ecommerce. Improving your conversion rate from 2% to 2.1%, for example, represents a 5% increase in online sales.

How can you improve your Google Shopping conversion rates? In this guide from Bidnamic you’ll learn about:

• Ecommerce conversion rate benchmarks, including average, poor and exceptional conversion rates in the major ecommerce sectors
• Top tips to personally enhance your website for CRO
• Technologies used by leading ecommerce companies to personalise the shopper experience and drive up conversion rates

Visit Digital Marketing Depot to download Advanced techniques for driving conversions in Google Shopping campaigns.

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E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them.

Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics used to build topical authority and win in Google’s E-A-T.

Register today for “How to Win in Google’s E-A-T,” presented by ALPS.

The post How to win in Google’s E-A-T appeared first on Search Engine Land.

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

Register today for “Killer Paid Search Tactics That Every Marketer Needs to Know,“ presented by Invoca.

The post Killer paid search tactics that every marketer needs to know appeared first on Search Engine Land.