Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health. This is more important than ever in light of the past 22 months of the pandemic.

Join experts from NetBase Quid as they share insights from their State of Social 2022 report, including the biggest trends in social media that are shifting brand priorities and where the golden opportunities are for brands to connect meaningfully with targeted audiences.

Register today for “The Ultimate Social Media Guide to Building Your Brand in 2022,” presented by NetBase Quid.

The post The ultimate social media guide to building your brand in 2022 appeared first on Search Engine Land.

Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital commerce channels need to support the entire customer experience.

Ensuring that digital transactions are seamless and secure is certainly part of this experience. Beyond this, however, commerce experiences need to fit into a broader digital experience strategy focused on building and deepening relationships.

Engaging experiences have several key characteristics. They are convenient. They are personalized. And they respect customer data privacy. This calls for a robust, sustainable and secure first-party data strategy.

This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them. We will also discuss the importance of customer data platforms (CDP) in supporting that strategy. By the end, you should understand why digital commerce today demands an AI powered CDP to succeed.

Visit Digital Marketing Depot to download Reinventing the Digital Commerce Experience: From Transactions to Relationships from Acquia.

The post Why running digital commerce campaigns without a CDP is running blindly appeared first on Search Engine Land.

Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first.

In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.

Register today for “Your New Year’s Marketing Resolution: Master the Art of Saying No With These 6 Steps,” presented by Integrate.

The post Your new year marketing resolution: Master the art of saying no with these 6 steps appeared first on Search Engine Land.

Do you ever feel like you are wasting time and money on content syndication?

Marketers seem bound to ever-increasing and hard to achieve lead goals. As a result, they are being forced to work with a disparate mix of publishers to reach buyers with their latest content.

Join Matt Mullin, Sr. Director of Growth Marketing at Tenable, and Stephanie Swinyer, Head of Revenue Marketing at Integrate, and learn how you can streamline content campaigns across publishers and enforce a 100% marketable lead data guarantee.

Register today for “4 Ways to Boost Confidence in Your Content Syndication Strategy,” presented by Integrate.

The post Be more confident in your content strategy with these 4 tips appeared first on Search Engine Land.

Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility.

In this webinar, experts from Adobe share three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach.

Register today for “3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022,“ presented by Adobe.

The post Speed matters: 3 ways to win with marketing velocity in the new year appeared first on Search Engine Land.

After 18 months of heartbreak and hardship, business owners are ready to bounce back.

Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. Join growth expert Jen Spencer, chief revenue officer, SmartBug Media, who will share how SMBs position themselves for growth and where they need help, including tactics like paid search, SEO, website development, blogging and attaining customer reviews.

Register today for “Growth Strategies for SMBs and the Agencies That Serve Them,“ presented by CallRail.

The post Strategies to fuel your long-term growth appeared first on Search Engine Land.

As we approach the end of the calendar year, marketers are looking to squeeze every ounce of performance from their paid search campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk.

Join this session to hear five cutting-edge tactics to improve your spend efficiency. Each section will profile use cases, Adthena data and tips for the audience to apply in their day-to-day.

Register today for “5 Tips to Max your Google Ads Search Spend Efficiency and Grow,“ presented by Integrate.

The post 5 ways to maximize your Google Search ad spend performance appeared first on Search Engine Land.

As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk.

Join this session to hear five cutting-edge tactics to improve your spend efficiency. Each section will profile use cases, Adthena data and tips for the audience to apply in their day-to-day.

Register today for “5 Tips to Max your Google Ads Search Spend Efficiency and Grow,“ presented by Integrate.

The post 5 tips to max your Google ads search spend efficiency appeared first on Search Engine Land.

Several things need to go right to not only win over new customers but also to retain them. Whether you’re a B2B or a B2C business, understanding your buyer’s journey is incredibly important in building your initial rapport and ensuring that you’re identifying and addressing unmet needs that will help turn your customers into your biggest advocates.

Register today for “5 Ways Consumer and Market Intelligence Will Help You Understand Your Buyer’s Journey,“ presented by NetBase Quid.

The post 5 ways data can help you understand your buyer’s journey now appeared first on Search Engine Land.

Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers.

This shift in behavior requires a makeover or, at minimum, the next revolution of strategy. Join marketing experts as they walk you through five pillars that will help you convert more leads to revenue with connected buying experiences.

Register today for “Drive Revenue and Relationships in a Buyer-First World,“ presented by Integrate.

The post Drive revenue and relationships in a buyer-first world appeared first on Search Engine Land.