With 94,000 Google searches per second, search delivers very high intent traffic. By measuring your share of those intent signals, you can gain a reliable and predictive metric for brand share. 

With accurate share of search data, you can answer important questions about your overall market strategy. How does your brand performance compare to that of your competitors? How do different brands within your own portfolio stack up against one another? How much available demand are you actually capturing? 

Share of search can be used to predict demand for inventory planning purposes, for example, or to decide in which of your categories to launch a new product. 

Here’s what you need to know about tracking your share of search. 

A quick review of “share ofs”

Market share is the portion of a market controlled by a particular company or product. It’s usually calculated by dividing the total company sales by total industry sales. Relative market share indexes a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small number of firms account for a large proportion of the market. And finally, share of voice measures the percentage of advertising media spend by a company compared to the total media spend for a given product, service, or category in the market. Share of voice was once a go-to indicator for overall market share, but in digital advertising, accurately quantifying share of voice is impossible. Share of search offers a viable alternative.

To measure a brand’s performance against its competitors, however, it’s not enough to look at relative search volume. You also need to understand which terms your brand (and each of your competitors) are winning and how they stack up against one another. Done properly, share of search can give you all those insights and more.

How to calculate share of search

Although it’s possible to generate share of search for a few brand terms from Google Keyword Planner, it’s not a scalable approach. Proper measurement requires:

• First-party data
• The ability to capture a set of branded terms (including brand-generics) within or across categories
• Market-level data 
• The ability to segment by device
• The ability to segment by region or Designated Market Area (DMA)
• Search volume (either actual or relative) for your selected terms

With those components in hand, the ratio is straightforward

Use cases for share of search

Les Binet, who has studied share of search extensively, has identified it as a good proxy for market share (or imminent market share growth) because people generally seek information on things they already have or are about to buy. 

That simple correlation is just the beginning. The array of use cases for the share of search metric is surprisingly broad because of the variety of ways you can set up which search terms to include. For example: 

If you include brand terms only, share of search can provide:

• A reliable indicator/predictor of market share
• Validation that increased media spend is having a positive impact on market share
• Understanding of brand interest or momentum vs. competitors
• A predictor of revenue (depending on lead time)

If you measure a mix of brand and generic terms, share of search can provide: 

1. Understanding of the branded vs. generic search space across a category  or sub-category

• For example: are customers aware of brands in the space? What proportion of searches includes generic terms vs. specific brands? Is your marketing influencing this ratio over time?

2. Insights into whether your strategy is impacting your brand only or the whole space

3. Exposure of opportunities and threats

• For example, let’s say you sell treadmills, rowing machines, elliptical trainers, and bike adapters for home gyms. You could measure generic terms across categories to assess relative search interest for those different product types and identify hot spots worthy of investment and promotion. With that benchmark in hand, you could also see over time whether your marketing activity drives an increase in search interest for your brand instead of generics or whether you have taken branded interest from other brands.

By measuring generic terms only, share of search can provide:

• Quantification of relative interest in different product subcategories within a category over time, such as gaming laptops vs. notebooks vs. PCs or whiskey vs. gin vs. beer

• Alerts to emerging trends in popularity, informing a wide range of decisions such as inventory management, marketing investment, or R&D 

• A prediction of future demand by product type

The bottom line is that share of search provides a powerful tool for understanding your market, benchmarking your performance vs. competitors, and assessing if your search tactics and overall marketing strategy are having the impact you desire. Especially when you can measure your share of search by category, region, time, and location, you gain a very valuable new lever for growth. 

Learn more about the share of search metric here. 

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With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

Unfortunately, only a fraction of local businesses uses text as a marketing tool, even though local businesses are uniquely situated to connect with customers in a way digital companies can’t compete with.

Join experts from Podium as they unveil findings from more than 1,000 consumers who shared their sentiment and familiarity with texting local businesses and how ripe the opportunity is for those businesses who leverage it.

Register today for “The Next Step in Local Marketing: Increase Customer Engagement, Create Trust and Convert Customers for Life,“ presented by Podium.

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Keyword research is one of the most fundamental practices of SEO. It provides valuable insight into your target audience’s questions and helps inform your content and marketing strategies.

For that reason, a well-orchestrated keyword research strategy can set you up for success. Are you looking to improve the way you’re conducting keyword research?

Join experts from Conductor as they deliver a crash course on keyword research tips, tricks and best practices.

Register today for “Choose the Right Keywords With These Research Tips and Tricks,“ presented by Conductor.

The post Choose the right keywords with these tips and tricks appeared first on Search Engine Land.

Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities.

The problem is that when you look at a competitor’s current data, you don’t see the full picture. In other words, you have no way of knowing what they did in the past to get to where they are now. That is until you reverse engineer the process. This is where historical data comes to the rescue. 

This article focuses on how to analyze competitors through the retrospective analysis of their keyword and domain data. Plus, we look into why historical data is important to analyze and why you should prioritize SEO tools that gather such information. 

Note that all of the examples herein are based on analytical, historical data provided by SE Ranking.

1. What competitor insights can you get with historical data?

Whenever you start working with a new client or need to analyze a potential client to prepare a pitch, you need to have access to as much data as possible. 

Besides closely studying their current data on traffic, backlinks, keywords, and rankings, you can uncover a vast pool of data for previous periods by digging into their historical data.

Historical data is exactly what can show you the logic behind a domain’s previous setup. As in, what the domain owners were doing before and what results this led to.

Say you’re analyzing your client’s niche. Once you put together a list of all of your client’s top and direct search competitors, you can perform a comprehensive retrospective analysis of each digital rival to see what makes them tick and find out how they got to where they are today. 

What historical data points should you pay attention to?

Start by analyzing last year’s data on each shortlisted competitor with regard to traffic, backlinks, keywords, and their rankings, and then move up in time month-by-month to identify positive or negative trends.

Please note that whenever you look at a specific data point, you need to analyze it not only in comparison with your client’s site but also see how it correlates with other data points––as they are all interconnected.

• Organic and paid traffic. When analyzing traffic, pay attention to how quickly or slowly a domain’s traffic volume increases each month leading up to real-time data.
• Backlinks and referring domains. During the analysis of the growth dynamics of backlinks and referring domains, it helps to study the Domain Trust of referring domains, their dofollow/nofollow status, as well as the anchor text.
• Keywords. In terms of keywords, pay close attention to their overall number and whether that number went up or down with each month.
• Keyword rankings. Lastly, analyze the keyword rankings dynamics. More specifically, look at how many keywords were ranking among the top 3, 10, 30, 50, 100, and beyond each month.

You can actually look at more data points than the ones outlined here, but we are going to limit the analysis to the most important ones.

Analyzing the data

Once we collect information on these data points and know what their value was each month, we’re able to reveal a lot of actionable insights. Focus on domains that are showing steady growth to uncover opportunities, and analyze less successful ones to avoid repeating their mistakes.

The big question here that you want to get an answer to is this: Which strategy yielded the best results with minimum investments?

With the power of this data, you can look at each domain and find out if, for example, the site was able to drive more traffic by getting links from referring domains with a high Domain Trust score, or if the total amount of target keywords helped the site increase the number of organic visitors.

By gradually moving back in time, you can discover the small steps that were taken by a domain along the way and use that data to improve your clients’ future strategies. Moreover, you can understand if a search engine update caused the SERP players to move around or whether the players’ strategies are, in fact, responsible for their success or failure.

Without access to such historical data, you can waste valuable time and resources doing the guesswork and experimentation yourself. But learning from other people’s mistakes can fast-track your clients’ success.

Now that we’ve covered the value you can get from analyzing historical data on domains, let’s take a look at the benefits of using historical data when working with client websites.

2. Boosting client visibility through historical domain data

Historical data on website traffic and rankings can help figure out what advantages and drawbacks to expect from investing in organic and paid search engine optimization efforts. 

On top of that, by analyzing your clients’ previous achievements along with the work that’s been carried out on their sites and comparing it to their competitors, you will be able to make market predictions with greater accuracy.

In SE Ranking’s Competitive Research tool, you can get plenty of SEO insights on the past, going back to February 2020. Naturally, every month the tools get updated with a set of data for the previous month.  

Let’s dive into the tool to see some of the ways SEOs and marketers can take advantage of historical data on domain traffic and rankings.

Have the data to make a great first impression with clients

A big part of working with clients has to do with getting pitches ready, which ideally must convince them to do business with you. But there is one problem that makes it difficult to obtain enough data to have a clear picture of the client’s market share: you can’t access any client accounts to dig into their data. To boot, you can’t access their competitors’ accounts either, but that’s always the case.

To solve this problem, SEO experts leverage paid solutions like SE Ranking’s Competitive Research to get market and SEO data that gives them the necessary historical insights. Through such tools, experts are able to paint a good picture of the journeys client websites went through, as well as their competitors. This ultimately allows agencies to put forward a strategic plan that is a lot more insightful and actionable.

Get more data when gathering competitive intelligence

Having an understanding of how quickly client competitors advance in SERPs and climb the rankings ladder can shed light on the search environment for digital experts. Once agencies have that historical rankings and traffic data on client competition, they are free to compare how their clients and their clients’ digital rivals move forward in search and understand the pace at which client websites need to go in order to reach the set goals.

So, besides using such tools to get historical data on client websites, you are encouraged to dig into the competition as well to gain a competitive edge on the market.

Access historical insights from day one

The vast majority of SEO solutions on the market don’t give you the opportunity to import relevant performance data from other SEO solutions seamlessly. This means that once you sign up for a new SEO tool, you don’t have any way of going back in time through search engine results pages. In most cases, such tools only provide data starting from the date you add the website to the tool as a project and specify which keywords you want to target.

Since SEO experts and digital marketers can’t afford to lose such valuable historical data at the risk of drawing the wrong SEO conclusions, they tend to strongly avoid switching their software solutions.

With SE Ranking’s Competitive Research tool, you can get your hands on practically the same historical data on traffic and rankings that you have in your current tool. Sure, it’s not the ideal solution, but it does allow us to see how current results compare to past achievements, regardless of whether or not you were keeping track of a website’s search performance.

Over to you

Historical organic and paid data from Google on domains is practically priceless to SEOs and digital marketers. It’s like going on a treasure hunt guided by a map, which in this case is represented by historical data. Obviously, X doesn’t mark the spot here, but it sure does help stay on the right track towards success. 

Through the power of this data, experts working with clients can get an understanding of past progress, strategy evolution, competitor movement to ultimately put forward a very well-informed SEM and SEO strategy. The best part is that you won’t have to play catch-up if you do decide to switch to a new SEO software solution like SE Ranking—all the data is there as soon as you sign up.

Time travel has already been invented, but at the moment, it only allows us to travel through Google’s SERPs.

Boost your SEO Strategy with Historical Data

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There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue.

Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

Register today for “5 Ways to Maximize Campaign ROI Through Social and Media Insights,“ presented by Netbase Quid.

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Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative.

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. And social media monitoring is the key to staying on top of changes in the volume and tone of these online discussions that impact your brand – and you can be sure that potential impact is significant! Let’s dig into some “must-have” capabilities, followed by the advanced, and finally – some tools to help you stay ahead of it all.

Social media monitoring must-haves

The way consumers engage and evaluate brands online is constantly evolving. For this reason, it’s critical for brands, institutions, and agencies to listen and understand consumers as they share their opinions on social media. These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. Social media monitoring is how you do it – but not all tools are created equal.

Therefore, when you’re outfitting your social media monitoring toolbox, there are several critical use cases that you want to have in your arsenal at the end of the day. Let’s look at a few.

Fig #1: Critical metrics measured and capabilities made possible with social media monitoring.

First and foremost, you need the capacity for robust brand health benchmarks. The ability to capture and measure posts, comments, potential impressions, and net sentiment are the bare minimum. Additionally, you need the ability to perform a precision-based social media audit on your brand to establish key metrics and understand your “normal.” Tracking these measurements over time shows how your brand performs online and is a critical element for early crisis detection.

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. This is vital for seeing what works and what doesn’t. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day.

Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Shedding light on the consumer’s voice is critical to understanding their needs and wants, so you know which direction you need to go.

Your social media monitoring tools should be capable of casting a wide net on any topic allowing you to detect anomalies and emerging trends over time. Trend analytics is a critical component of social listening success and should inform your brand’s decision-making.

With the speed of social your social media monitoring tools should have a robust alert functionality to notify your team when your social media mentions or sentiment is going off the rails. Crisis management is a crucial aspect of social listening and something you never want to compromise on.

For the ultimate in competitive intelligence, your social media tools should have the capacity to perform the functions mentioned above on your competitors. This is particularly the case for brand health benchmarks – and even setting alerts. That way, you can compare the competition’s social media performance against your own. The goal is an accurate understanding of your share of voice within your market through competitor monitoring.

For example, tracking three competitors’ social media mentions in chunks of time gives you a window into share of voice. Monitoring these metrics over time lets you know if your brand is gaining ground.

Fig #2: Tracking competitors’ social media mentions, sentiment and passion intensity.

To round out our social media must-haves, your tools should have the ability to identify and track conversations surrounding influencers and key opinion leaders that are shaping the narrative in your market. After all, they shape consumer opinion, so staying in tune with their conversations leaves you with a head start on detecting emerging trends. Not only that, it allows you to perfect your influencer marketing strategy ahead of the competition.

While these use cases don’t cover the entirety of what modern social media monitoring tools are capable of, these are a few of the high-priority abilities you want from your toolbox. Let’s explore the advanced side of social media monitoring tools in a little more detail.

Advanced social media monitoring capabilities

To excel in today’s business world, your social media analytics must happen in real-time. Artificial intelligence (AI) with machine learning capabilities does the heavy lifting providing you with immediate access to measurable insights – which means quick decisions.

AI is a game-changer with social media monitoring, but not all AI is created equal. When choosing your social media tools, actionability is based on breadth and depth of insight. If your actions are based on half-baked AI, you have a problem.

Keeping that in mind, your social media monitoring tools should be capable of:

• Accurately analyzing billions of conversations across all social media platforms on any topic with the push of a button
• Recognizing patterns in human emotions, behaviors, and sentiment drivers
• Revealing trending conversations and issues through sentiment measurement and volume
• Analyzing demographic and psychographic data such as interests, habits, and opinions
• Predictive (what is likely to happen) and prescriptive insights (recommend or do it for me)

There’s no doubt about it; if you want to keep up in today’s market, brands are leaning on social media tools that give them a holistic outlook at a moment’s notice. AI is the way to go, and you want to test your social media tools to ensure you’re getting accurate results. Again, not all social media monitoring tools are created equal. The key is to get actionable intel within each sentence for emotions, behaviors, attributes, hashtags, people, and brands.

Fig #3: Using AI to parse text and imagery for emotions, behaviors, attributes, hashtags, people, and brands.

Top social media monitoring tools to consider

Staying on top of your social media monitoring is a continuous process with many tools vying for your attention. Here, we’ll briefly cover a few tools that will help you cover the lion’s share of social listening applications that your brand needs to attend to.

NetBase Quid

NetBase Quid is the leader in social media and consumer experience analytics, capable of delivering insights 5x faster than other solutions. NetBase Quid’s next-generation artificial intelligence uses best-in-class machine learning for intelligent processing and analysis of social media and any other consumer and market data at scale.

Fig #4: Snapshot of topic mentions, posts, net sentiment, engagements, impressions and more to inform next steps.

NetBase Quid offers two distinct ways to assess data for social media analytics and data visualization. Quid not only takes your competitive intelligence to the next level with patent, company, news and blog data, but it also incorporates your NetBase queries into Quid Social for advanced social media monitoring data visualizations. That way, you can see your topic’s conversation at a glance and dive into the themes that impact your brand, like the Olympics conversation below.

Fig #5: Olympics conversation, visualized with semantically related clusters.

Looking to complement a one-stop-shop such as NetBase Quid, let’s look at a few other social media monitoring tools to keep your eye on.

Feedly

Trend analytics and monitoring are the name of the game with social media monitoring, and Feedly allows you to make sure your social listening dynamic is staying the course. Leo is their “research assistant” that organizes social media sources around your topic, filters out the noise, and helps you share insights with your team. It’s a great add-on to double-check your primary social listening’s AI accuracy.

Fig #6: Feedly dashboard.

StoryHeap

Many brands are all in on “stories” on Instagram, Facebook, and Snapchat – as well they should be. Stories give your brand another angle to social media and maximize impact. StoryHeap measures how your stories perform by following growth, open rate, completed views, and screenshots.

It’s a niche tool, but one that complements your marketing intel gleaned from your main social media monitoring tools, so you know the right direction to go.

Fig #7: Storyheap dashboard.

Sendible

When you’ve uncovered the data you need with your social media monitoring tools, Sendible helps you plan, post, and measure your content across a wide variety of platforms. When you’re putting your brand out there on social media, story is everything. Sendible allows you to take your social media insights, craft your marketing for direct hits and customize posts for each of your social media platforms – and track your progress.

Fig #8: Sendible dashboard.

Conclusion

Your consumers are talking about your brand and your competition on social media. Today’s top social media monitoring tools keep you apprised of relevant conversations, so you don’t miss a thing and can get ahead of narratives. Shaping the story is powerful, particularly when it so greatly impacts consumer perception. It’s essential to ensure your brand uses the latest world-class tools to stay a step of the competition – and keep pace with an increasingly demanding and fickle audience. Tomorrow’s opportunities are being shared online today!

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E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them.

Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics used to build topical authority and win in Google’s E-A-T.

Register today for “How to Win in Google’s E-A-T,” presented by ALPS.

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For every dollar a local business owner spends on technology and digital solutions, $2.50 is spent on implementation and ongoing services from marketing agencies and other local experts. Digital technology is a $220 billion market that is rapidly expanding and comes with its own set of challenges. 

A 2020 survey of more than 600 respondents reveals local agencies and business experts saying their inability to scale operations is the number one challenge they face in providing digital solutions to local businesses.

Here are the most common challenges faced by local experts and tactics to help overcome them.

Challenge #1 to scale your agency: Attracting qualified leads

Three out of four B2B buyers want to self-educate and try before they buy. Most local business owners want to test-drive technology before ever spending a cent. To show up in places where small-and medium-sized business (SMB) owners search and have the best chance at capturing a lead, try these tips:

1. Optimize your website for search engines. Ensure you’re easy to find by positioning yourself as a technology company.
2. Make sure your product catalog is available online. Adopt a product-led (freemium) acquisition strategy so that your clients can try before they buy. Use this tactic to uncover insights about your prospects so you can meet their needs with the right paid solution at the right time.
3. Nurture your leads with email campaigns. Use marketing automation to trigger a campaign whenever you get a new lead, so your business always remains top of mind for them.

Challenge #2 to scale your agency: Knowing what to sell and when

The secret to sales success resides in your data.

During the sales process, ask yourself what are the pieces of data that you can bring to the table for your prospects. Do you have competitive intelligence and industry benchmarks? Do you understand how their online performance compares to the businesses that matter to them? These data points allow you to earn trust.

Lean on sales intelligence tools like the Vendasta Snapshot Report to surface data that helps you gain trust with your SMB clients, identify what solutions they need, and pinpoint exactly when they need them.

These tools allow agencies to generate personalized competitive intelligence and industry benchmarks on their prospect’s online performance, all with one click of a button. Vendasta partners who use more than 100% of their monthly allotment of snapshot reports each month have a revenue pipeline 18 times bigger. They close nearly three times more opportunities than partners who use less than 50% of their allotment.

Challenge #3 to scale your agency: Connecting with prospects

The pain of sending multiple back-and-forth emails, playing phone tag and texting a client several times just to find out when both you and your sales prospect are available for a meeting, can be a major cause of concern. Not only is there opportunity for a follow-up to fall off your radar, but the process can frustrate prospects, causing them to abandon their intentions to find out more about working with you.

Use a meeting scheduling software that’s integrated with your Customer Relationship Management (CRM) platform. Just by using a tool that lets you schedule meetings; experts can save an incredible 10 hours per week.

Challenge #4 to scale your agency: Predictable revenue

Without being able to predict how much revenue you’ll be generating next month, next quarter or next year, it’s impossible to grow your operations. It limits your ability to hire new staff, determine whether you can afford to spend more on marketing, and figure out if you should invest in expanding your product offerings.

All of these problems can be solved by effectively managing your sales pipeline. It’s a critical component to growing your business.    

Manage your sales pipeline in a CRM through four basic stages:

1. Prospect
2. Qualify
3. Connect
4. Close

Looking across our channel partner base, we found that one in 10 opportunities resulted in a sales order. Your mileage may vary, with a higher conversion rate or fewer opportunities, but it’s a nice ratio to keep in mind as you work your (sales) pipeline. It’s a starting point for understanding how much revenue you can forecast based on what’s in your pipeline.

In addition to creating opportunities, use a metric-driven approach to move prospects through a sales pipeline. Monitor activities that lead to winning new business, like the number of calls, prospecting emails sent, and booked meetings, and use a CRM that can track this activity.

Wrapping Up: 5 key takeaways for scaling your operations

1. Focus on attracting product-qualified leads. Optimize your website and nurture it with email campaigns.
2. Use data to help understand what to sell and when. Use a sales intelligence tool like the Vendasta Snapshot report and set time aside to use up your monthly allotment of reports you can generate to help you sell to new leads.
3. Engage using integrated meeting schedulers. Setup text replacement on your mobile device to quickly send a link to book a meeting into your calendar.
4. Build a sales pipeline and fill it with opportunities. Monitor top activities that lead to winning new business-like number of calls, prospecting emails sent, and meetings booked.
5. Adopt an end-to-end platform. Stop piecing together different technologies to solve your biggest challenges by using a single integrated platform for a seamless experience that removes complexity and reduces costs.

By using one unified place where you can log in, manage, view and assign, you’re removing obstacles that crop up when you’re ‘frankensteining’ together different digital solutions to build your business.

Adopting an end-to-end platform

Based on a typical local expert with five employees and 75 customers, agencies can save 520 hours and up to $70,000 per year by switching to the Vendasta platform. Using an end-to-end platform, local experts can:

• Build and configure: instantly go-to-market with a broad set of customizable and branded solutions
• Market and sell: predict needs and intent through an SMBs interaction with sales intelligence reports using an integrated CRM with built-in marketing automation
• Bill and fulfill: invoice and accept payment from clients for any of your tightly integrated products and services
• Deliver and grow: offer a seamless experience for your clients with a single sign-on dashboard of automated proof of performance reporting to help identify the ongoing needs of your SMB customers

To learn more, watch these videos:

Scale your business by bringing everything together.

With Vendasta, you can operate your business, find and sell more digital solutions and services, engage with your customers, and create a superior client experience, all under one roof.

GET STARTED WITH VENDASTA  for free today.

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Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

Register today for “Killer Paid Search Tactics That Every Marketer Needs to Know,“ presented by Invoca.

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