Social media has become today’s marketplace. If you want to share your product or idea, you’ll do so through one of the major social media channels. Loan officers can leverage social media to gain new leads. Here are some tips on social media marketing for mortgage loan officers.

Focus on the Right Platform

How many social media channels are there? A lot. It may be tempting to establish a presence on all of them. But that’s just a recipe for confusion.

Instead, try to focus on one to three channels that are relevant to your core audience. Facebook is a great catch-all, though Instagram can be an effective way to reach millennial moms. The point is to focus your energies on a platform that makes sense for your audience and that you can easily manage.

Share Great Content

Social media marketing for mortgage loan officers is primarily about educating your target market. Focus on developing and sharing solid content such as blog posts and videos.

Platforms like Facebook also let you promote certain posts. If you want to reach a wider demographic, consider boosting a post to get more eyes on your content. But don’t forget to have a clear, compelling call to action to capture customer data.

Show, Don’t Just Tell

They say a picture is worth a thousand words. That’s 100% true when it comes to social media marketing. When you share content, use colorful images to capture the attention of social media viewers.

The same applies to sharing data. Create compelling infographics to arrange your data into a story. A quality customer relationship management (CRM) platform can provide you with the tools you need to create and share interesting images and infographics.

Stay Engaged

It’s tempting to just park your content on social media and wait for the “likes” to roll in. But the best social media marketers take time to engage their core audience. Respond quickly to comments and questions. Doing so may help you build an initial connection with social media users, which can become a client relationship in the future.

Better yet, use social media to ask questions of your followers. Think of things like: “What kinds of things are you looking for in a first-time buying experience?” This will give you great feedback for future marketing and also let you build relationships with social media followers.

Automate Your Social Media Calendar

Keeping up with social media is a full-time job unto itself. Don’t get caught up in the juggling routine. Instead, use technology to your advantage. You can automate your social media posts, creating a social media calendar that will help you strategically deliver great content to your core audience.

Many mortgage CRMs offer templates and other tools to get you started. The more you can streamline your marketing content, the more you can focus on connecting with followers and building relationships.

Let a Mortgage CRM Help With Social Media Marketing for Mortgage Loan Officers

A mortgage CRM can help you with marketing and much, much more. The BNTouch platform provides a comprehensive set of tools for managing your practice, including your marketing and social media calendar. Contact us today to schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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