CodeFuel was among Microsoft Advertising’s distinguished regional winners in EMEA before being selected as their 2021 global partner. This prestigious award and recognition is based on excellence in partnership with Microsoft Advertising across the board, including key partnership results such as engagement and revenue growth. CodeFuel is one of only five companies to achieve the status of a global partner. The announcement was made during Microsoft Advertising Elevate on April 27, 2022, the annual global partner summit exclusively for elite and select partners.
The collaboration with Microsoft Advertising
“We’ve had a partnership with Microsoft that extends more than ten years, and this recognition as Microsoft’s Advertising Partner of the Year is a moment of great pride in a long history of successes. Yet it is only the start,” said Doron Gerstel, Perion’s CEO.
“As consumers globally relied on e-commerce to an unprecedented degree – advertisers responded by investing more into search – which is the category where consumers demonstrate the highest degree of intent. Capitalizing on this generational shift required close collaboration between the CodeFuel team and the Microsoft team, and the results speak for themselves. Going forward, we will continue to build our network of publishers while maintaining the impeccable quality standards which matter so much to both of us.” Gerstel added.
Tal Jacobson, CodeFuel’s general manager, and his team worked to strengthen the collaboration with Microsoft Advertising through investments in technology and a focus on quality to maximize user engagement and growth. Working closely with Microsoft Advertising allowed the company to introduce new features while receiving the business and back-end support.
“The growth we have achieved in the last couple of years reflects the close collaboration and the teams’ dedication to our mutual success, year after year,” said Jacobson. “We look forward to further driving success for publishers and advertisers.”
“We are thrilled that CodeFuel, a Perion Company, has been named our Global Supply Partner of the year. This is an award that reflects the growth of the underlying business, which is the result of true partnership, close collaboration, and technology innovation. CodeFuel’s commitment to its clients has been noteworthy during a time of disruption and uncertainty. We look forward to our continued partnership and continued healthy growth of all aspects of the business,” said Sean O’Connor, International Marketing Director at Microsoft Advertising.
Search advertising revenue grew in the most recent quarter for both Google and Microsoft. Last night, Alphabet released its Q1 2022 report, while Microsoft released its Q3 earnings report.
Strong year-on-year growth for Google. Overall, Alphabet reported revenue of $68 billion, up from $55.3 billion in Q1 2021. Zooming in on Google search, which accounted for 58% of Alphabet’s revenues, here are the key numbers for Q1 of 2022 (compared to Q1 of 2021):
Total Google advertising revenue: $54.7 billion (up 22% from $44.7 billion)
Google Search & other: $39.6 billion (a 24% vs. $31.9 billion)
Google Network: $8.2 billion (up 20% vs. $6.8 billion)
YouTube: $6.9 billion (up 14% vs. $6 billion)
Interesting stat. Google said that Maps searches for [shopping near me] were up 100% globally year-over-year. Noted Google: “People want to buy from brands that provide a seamless experience wherever and whenever they prefer to shop. For local businesses and big-box retailers alike, this remains a big opportunity.”
Strong year-on-year growth for Microsoft Bing. Overall, Microsoft reported revenue of $49.4 billion, up 18% from $41.7 billion in Q3 2021. The company combines search and news advertising together. That revenue was $2.9 billion in Q3 2022 vs. $2.4 billion in Q3 2021.
LinkedIn revenue grew to $3.4 billion, up 34% from $2.6 billion a year ago.
Why we care. After the earnings were reported, there was some discussion that this was evidence of some sort of slowdown. But most of that conclusion seemed to be drawn from YouTube and by comparing Q1 2022 vs. Q4 2021, which is a ridiculous comparison due to the holiday season falling in Q4, when advertisers are dumping money into Google and Microsoft ads. Though a slowdown could come at any point, search advertising was strong in 2021 and brands plan to invest more in PPC this year.
Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous customers. Additional changes have also been announced to help advertisers identify high-level insights and make the transition to Performance Max easier.
Announced back in 2020, Google’s Performance Max campaigns (nicknamed PMax) have seen intense scrutiny over the lack of control that advertisers have. These campaigns do not contain traditional keywords, audiences, placements or other guardrails for targeting. Instead advertisers input asset groups, location/time of day targeting and audience signals to attempt to drive a qualified click. This new customer acquisition goal is another lever that advertisers can pull to try and drive quality traffic with these campaigns where options and data are at a premium.
New customer acquisition goals. The largest change to PMax campaigns is the ability to use your data to help Google identify (and serve to) new customers. Advertisers have a few options to choose from when identifying new customers including:
Customer Match lists. These lists use first party data including email, phone, first name, last name, country and zip code. When uploaded Google will provide a match rate that shows how many of your customers have a matching Google account that can be used in targeting.
Note: While this PII information is currently being used by Google this is to be used for first-party data only. Once support for third-party cookies are phased out, Customer Match will no longer be supported in third party contexts but Google will continue to allow Customer Match in first-party contexts, when a publisher has a direct relationship with a customer.
Conversion tags. Pixels are still alive and well in Google Ads and the use of conversion tags for purchases can help these new PMax goals exclude folks that are not new.
Google’s autodetection method. This autodetection method is similar to what was used in Smart Shopping campaigns called “Google detected” but also adds some new flair. According to a Google spokesperson, the new autodetection in Performance Max includes the Google detected purchase conversion tracking previously seen in Smart Shopping, plus they “have also built new machine learning modeling to predict how likely a user is to be a new vs. existing customer for an advertiser to make up for low match rates”.
What does this mean? Google can take 1st party signals, Google Ads conversion data and their internal auto-detection to try to figure out who is not a previous customer and target them. This does not guarantee that you won’t be doing remarketing (you likely will), instead Google will just work to find users that are not customers.
Note: This will leverage the above signals but will not weed out searchers that are looking for your brand using branded terms. In order to block those searches, an advertiser will need to find a Google account rep that can manually insert negative terms into campaigns. A change may be coming soon as according as a Google Spokesperson confirmed they “are working on a tool for controlling negative keywords at the account level for brand safety purposes”.
Similar to other Performance Max campaigns, Google still recommends “waiting 4-6 weeks after activating a Performance Max campaign to evaluate results”. So it is still imperative to give these new customer acquisition campaigns the time and patience required to succeed.
Additional new Performance Max insights. Those advertisers that are looking for more intelligence on campaign performance will be pleased as Google is giving us a little more information. There will be two new additions to the insights page within a PMax campaign:
Asset Audience insights These insights will help advertisers see how text, images and video assets “resonate with specific customer segments”. There is no additional information on the format of how these insights will look, but it would be safe to expect it to resemble other automated reporting such as RSA insights. Of course even with data on which assets resonate there is no way to target a specific customer segment using PMax, advertisers can only deploy audience signals.
Diagnostic insights Advertisers will be able to use this to surface the setup issues that may be hindering performance. These insights will show advertisers why ads are not showing as well as suggestions on how to fix. Given the lack of information and data provided by Performance Max campaigns, the addition of diagnostic insights is welcomed warmly.
One-click upgrade tool is rolling out. Smart Shopping and Local campaigns are being sunset and replaced by Performance Max. Google announced that the much awaited one-click upgrade into Performance Max will begin rolling out “over the coming weeks”.
When this tool is available in an account a notification will show to advertisers. This can additionally be found in the recommendations page and the campaigns page. When an upgrade has happened with this tool, a new Performance Max campaign will be generated that keeps the learnings from previous campaigns. According to Google, these learnings brought over to the new PMax campaign will “maintain consistent performance”.
Why we care. Love it or hate it, Performance Max is here to stay. The ability to target new users may help cut down on errant spend, and let advertisers find a more scalable audience. While this won’t remove previous site visitors or those searching for your brand, it should be more efficient for new customer acquisition than standard PMax campaigns. The additional insights may help troubleshoot setup issues and may help guide advertisers on what creative is resonating with specific customer segments, albeit there is not a way to target that audience within a campaign. Lastly, the new one-click migration should be a big upgrade over a manual rebuild as the learnings will be brought over into the new PMax campaign.
Google has added nine new policies to its three-strikes system that punishes advertisers who don’t follow the rules.
The three-strikes system was announced in July. Testing then began in September.
When the program was announced, Google said they planned to include more policy types to avoid. Now they have announced nine additional policies.
When this change takes effect. It starts June 21. Google said it will then gradually ramp up over a three-month period.
The nine new policies. Running advertisements on any of the following could earn your account a strike:
Compensated sexual acts
Mail-order brides
Clickbait
Misleading ad design
Bail bond services
Call Directories, forwarding services
Credit repair services
Binary options
Personal loans
What else to avoid. Google Ads has three main buckets for ads that earn violations, none of which are new. If you need a refresher, you can find them all here:
Strikes and punishments. If your account receives a warning or strike, you will be notified via email and in your account. As a reminder, here’s what happens if your ads get flagged.
Warning
Trigger: First time an ad violates one of Google’s policies.
Penalty: Ad is removed.
First Strike
Trigger: Violating the same policy, for which you received a warning, within 90 days.
Penalty: Account is placed on a three-day hold and no ads are eligible to run.
Second strike
Trigger: Violating the same policy, for which you received a first strike, within 90 days.
Penalty: Account is placed on a seven-day hold and no ads are eligible to run.
If you have received a first or second strike, but don’t violate Google Ads policies for 90 days, the strikes will expire.
Third strike
Trigger: Violating the same policy, for which you received a second strike, within 90 days.
Penalty: Account suspension.
Why we care. Anytime Google updates its Ads policy, it’s important to know what’s changing. Knowing what the Google Ads policies should help keep your account safe and avoid earning any warnings, strikes or an account suspension.
With more people working from home, the lines between work and personal time are more blurred than ever. As such, a new report by Forrester, done on behalf of Microsoft, says there is a new persona that brands and marketers need to be aware of: the “workday consumer.”
What is a workday consumer? They are online more often than before the pandemic. They switch between work and personal to-do lists throughout the day. And they use work devices, tools and software for personal purposes.
Why we care. Consumer habits and preferences have shifted. Brands already recognize this and are planning to invest more in search and other types of advertising, according to the report. Search continues to be an important touchpoint during multiple phases of the buying journey – from initial research, to produce exploration, to purchase (and everything in between).
Key search stats.
75%: The number of respondents who said search has become more important to their brand’s online advertising strategies.
70%: The amount of budget going to digital channels within the next 12 months, including search, social, online video and display advertising. (Before the pandemic, 58% of paid media went to digital).
60%: The percentage of companies planning to increase advertising budget for search, online video and display advertising in the next 12 months.
16%: The percentage of brand respondents who said their brand plans to increase its paid search advertising budget by more than 10% over the next 12 months.
88%: The percentage of respondents who said their brand plans to advertise on three or more search engines over the next 12 months. Currently, 92% of brand respondents said their company advertises on two or more search engines.
Key recommendation for search marketers. Workday consumers research products and services in between work tasks. So if you want to attract, convert and retain these people, make sure your messaging, content and ads go beyond simple demographics and past behavior.
What Forrester recommends. “Brands must consider more nuanced cues such as working mode (e.g., desk-based or frontline, office-based or remote), mindset, activity, and emotion to understand and target workday consumers.” Also:
“Use existing demographic and digital-behavior analytics to deduce these cues and employ methods such as self-reported studies, observational studies, location tracking, and time-of-day data.”
“Beyond planning for the workday consumer, develop other nuanced target personas by infusing emotion data into personas. Understand the facets of emotions including feelings, neurophysiology, social-expression, and behaviors along with the observable traits for each and the software that can help measure them.”
It has to be said. This report was shared by an ad network – Microsoft – and says you should spend more on advertising. All ad networks always want you to spend more on their platform. That said, paid search is a proven marketing channel. As with everything: test, analyze, optimize, repeat.
Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C.
These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social strategies.
When marketers get way into the weeds with conversions, they often forget about the benefits, and long-term impact, of micro-conversions.
What are micro-conversions?
Micro-conversions signal high intent and a strong likelihood that someone will convert on our primary conversion goal, resulting in a significant improvement in conversion metrics when put to use.
Think of a micro-conversion as one small task completion, or a secondary action a website visitor takes, that indicates they will convert.
For paid social, we consider any incremental step a user takes when showing initial interest in a brand as a micro-conversion. That could be:
Engagement with ads.
Opening lead gen forms.
Watching videos XX% of the time.
Liking/following your brand pages.
A significant benefit of micro-conversions on social platforms: many are automatically tracked within platforms. All marketers have to do is leverage them.
What can you do with micro-conversions?
I’ve observed the following results using several micro-conversion strategies across social platforms:
60% decrease in cost-per-landing page view
71% decrease in cost-per-lead
65% increase in conversion rate
If you have the potential to significantly decrease costs and improve conversion rates with these micro-conversion strategies, why wouldn’t you test them?
Ready to learn how quick and easy micro-conversion strategies can drive results?
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Here are three micro-conversion strategies to consider to drive impact on your next campaign:
1. Optimize top-of-funnel campaigns for website engagements rather than clicks
Decrease your cost-per-landing page view by optimizing for website engagements. Website engagements signal higher intent compared to link clicks. Optimizing toward users who are likely to take action on your website ultimately brings in better quality users with a higher chance of converting than those who just click. To illustrate this strategy, let’s focus on Facebook.
Here’s how to do it:
Identify landing page actions you want to track
A few actions to consider are social icon button clicks, CTA button clicks and clicks to watch videos on your website. You can also consider visits to resource pages, blog posts and case studies.
Use Facebook’s Event Setup Tool for the easiest and quickest way to set up engagement events
If you’re interested in tracking these events for other social platforms, such as LinkedIn or Twitter, place tracking tags on each action within your tag manager or directly within your website’s developer code.
You can find Facebook’s Event Setup Tool under the Events Manager in the All Tools menu. From here, you will select Add Events and then click From the Pixel.
Note: To use Facebook’s Event Setup Tool, you must have the pixel already placed across your website.
Click Open Event Setup Tool, type your website address in and click Open Website. Once you’ve done this, your landing page will open, and there will be a box to the left of your page that shows the options for using the tool.
Select Track New Button, which will allow you to start tracking those specific actions. In this example, we have selected the Contact Us button and instructed Facebook to track that under an event called “Contact.” You can continue with these steps to track and sort conversions you want to track and optimize.
Once you’ve finished tracking all the actions, just wait for the data to populate within Facebook’s Event Manager, and you’re all set to start optimizing for these events!
2. Build High-Intent Retargeting Audiences
Decrease your cost-per-lead by building high-intent retargeting audiences. You can create audiences based on specific micro-conversion actions to improve bottom-funnel conversion metrics. Instead of retargeting based on just website traffic, try retargeting based on a user’s time on specific landing pages.
Here’s how to do it:
Select Audiences under All Tools in Facebook’s Ad Manager
Create a website audience based on Time Spent
Select Custom Audience under the Create Audience drop-down menu. Next, you will select Website as your source.
Note: Take time exploring the other Customer Audience Sources. This section has tons of hidden gems useful for building high-intent audience segments based on micro-conversion actions. For example, you can implement retargeting based on users who have viewed or added specific products from your product catalog.
Under the Events drop-down menu, select Visitors by Time Spent
This option will give you a secondary choice to pick a select group of users based on the percentile of the average time spent on site. I recommend starting with 25% since that will give you the most sizable audience. If 25% works well, you may consider testing the other options.
Test and optimize your audience
Once your audience has populated, add it to an Ad Set to begin testing against conversion tactics. Test against a lookalike or an interest-based prospecting segment to compare performance.
3. Capture missed leads
Increase conversion rates by capturing missed leads. Using micro-conversions, you can track users who opened a lead gen form ad or began to fill out a form on your website. We can then take them back a step and offer more resources and brand education to help them convert at the bottom of the funnel.
To illustrate this strategy, we’ll focus on LinkedIn and Facebook.
Here’s how to do it:
Find your lead gen micro-conversions within the ad account.
LinkedIn and Facebook both have Lead Gen ad formats that automatically track users who open or submit forms, making it easier to track and retarget them. Navigate to the Audience section within the Ad Manager accounts on both platforms.
On Facebook, you will select Custom Audience and use the Meta Source Lead Form. You will choose Lead Gen Form on LinkedIn under the Create Audience dropdown menu.
Note: You can also use the same method in strategy #2 above to track form actions on your website via Facebook’s Event Setup Tool or by placing tags directly on your website’s forms.
Build your micro-conversion audience segments.
You can choose to create your audience based on users who opened or users who submitted the form. We want to focus on users who opened a form but didn’t submit for this micro-conversion.
On Facebook, we can only target form opens; however, on LinkedIn, you will have to create an audience specific to people who submitted the form and exclude that from your audience of form opens.
Test and learn from your segments
Once you’ve created your form open segments, just wait for them to populate in each platform, and then you can begin testing.
Try serving these segments with educational content, such as case studies, blog posts and other resources from your website that will push them closer to converting.
While they seem like minuscule actions, micro-conversions give us meaningful data to drive better results. Implementing these long-term enables micro-conversions to become more powerful and valuable in your optimization efforts.
Test micro-conversions for yourself
With social advertising becoming increasingly competitive, it’s so important to take advantage of available capabilities and data to maximize performance. Micro-conversions are a small but powerful piece of solving those efficiency gaps.
But don’t take my word for it. Test. Big wins await!
Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly within the web interface.
These custom columns have historically allowed advertisers to view column breakouts by conversion, device and network. Now, these columns are becoming even more powerful.
A major visualization improvement within the web editor. The new features within custom columns include:
The ability to calculate and compare across date ranges
Options to reference other custom columns within formulas
Filter ability for custom variables for conversions
Non-metric columns within formulas (e.g., the ability to pull in campaign names, budgets and more)
New column formats such as “Date”, “Text”, and “True/False”
The ability to apply multiple filters to one formula
These additions are a massive win. They bring more critical, customizable data to a location where you can directly edit campaigns. This should save you substantial time. You no longer need to toggle from reporting to editing.
Google announced that new metrics and features for custom columns are rolling out to accounts over the “next few weeks.”
Spreadsheet functions. The most significant change to custom columns is the addition of ‘functions,’ which will produce a return value based mainly on parameter input. These are passed in via parentheses after the function name and act similarly to options available in popular spreadsheet software. From rounding up numbers to combining text strings, these functions allow for curated content directly within Google Ads columns.
Calculating & comparing across date ranges. One of the most helpful new filters allows for custom columns that average or compare over a given timeframe.
An example provided by Google shows the ability to validate click data over a set report day function while returning a variable of true/false using this formula:
Clicks / report_days_count())>=100
This will give you the ability to set up columns to quickly diagnose what campaigns/ad groups are hitting specific metrics and goals for given periods within the web interface.
Referencing other custom columns within a formula. This allows for the referencing of other custom columns to surface more data at once. You can create a unique custom column that could be referenced within a formula to extract even more data without duplicating the process.
Even the minor upgrades are incredibly helpful. Outside of the new formulas and functions the additional upgrades are major time-savers. The ability to sort custom columns will help surface critical elements quicker and pulling non-metric data will help those that like viewing more data.
Custom columns will also have the ability to have multiple filters to a formula for even better segmentation.
Why we care. This is a monumental gift to Google Ads advertisers everywhere. In a time that it feels like ad platforms are getting simpler, this upgrade bucks the trend. The ability to create powerful formula-driven columns within the web editor interface is a zig to the seemingly constant barrage of unwanted zags. If you’ve become accustomed to a back-and-forth between reports and editors, you may see notable time savings with carefully curated columns.
There will be a significant change on June 30. That’s when Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts.
With this, advertisers will no longer be able to add or edit extended text ads (ETAs). Existing account ETAs will continue to serve alongside RSAs, and advertisers will only be able to pause, resume or remove ETAs.
RSAs are a huge shift from the ETA format. Read on to learn how RSAs work and tips for how to get more out of them.
The new RSA ad format
It has 15 headlines (30 characters each) and four descriptions (100 characters each).
With RSAs, Google determines which combination of headlines and descriptions will appear in ads and how often they’ll appear. Advertisers can pin headlines and descriptions, so they appear in positions 1, 2, 3, etc. There’s a limit of three enabled responsive search ads per ad group. At this point, Google is recommending two ETAs and one RSA per ad group.
Be mindful that there is solid logic behind limiting the number of RSAs per ad group. This format doesn’t represent “a single ad” but rather an ad testing environment that could potentially serve upwards of 10,000 combinations to users. Running multiples of these would only muddy the waters.
RSAs are also graded with ad strengths: poor, average and excellent. Here’s an example of an ad with average ad strength:
The RSA ad strength is not related to the ad quality score. Ad strength is based on increasing RSA CTR and providing fruitful information for Google bots to chew on. It’s a guideline and does not relate to actual ad performance.
Conversely, asset combos are based on ad performance and more salient factors to our marketing objectives. It’s wise to rely mainly on the info in asset combos based on your ad performance.
Google provides no conversion or revenue data associated with the different ad combinations. Combinations are listed in order of impressions shown, providing a sense of what ad combinations are winning out, but the reasons for “winning out” are based on Google’s criteria.
As of this writing, there is no Modify Columns capability when viewing RSA combinations. Modify Columns is available when viewing the overall RSA (or other ad formats).
Assets (components like headlines) can also be viewed in order of how many impressions were shown.
RSAs gobble up impressions in the race for ad impressions within an ad group. Once an RSA is added to an ad group, we find it nearly always takes impressions from other ads in the ad group and tends to become the favored ad when in rotation with ETA’s, no matter how well the latter perform. I’ve reviewed data in many accounts, and when in rotation against ETAs, RSAs typically get 85-90% of impressions and clicks.
RSAs ask a lot of account managers, as they provide a lot more scope for various assets (headline and description versions). Here’s how to do better with them.
Give yourself time to write good ads
RSAs are different than ETAs. Roll up your sleeves and expect to spend time generating headlines and descriptions. Take your time brainstorming and focus on compelling features, benefits, USPs, etc., that will ultimately encourage people to buy from you.
I do my brainstorming in “batches” (usually 2-3) and aim to get as many ideas down on paper as possible. I’ll then filter and choose headlines and descriptions that will best resonate with my target audience. This sounds easy, but it takes time to develop compelling ad copy.
Pay attention to headlines
While setting up ads, Google provides a lot of recommendations on headlines. This makes sense, as headlines compel users to click on ads the most.
The interface may encourage you to add headlines that don’t make sense or are much broader than necessary. For example, it may suggest the broader phrase “Tennis gear” for an ad group that contains Dunlop tennis ball keywords. Don’t feel compelled to use RSA headline suggestions from Google if they don’t work for your company or the product/service you’re selling.
Some other pointers:
Ad strength visibly increases when we include keyword terms in our ad groups in our RSA headlines.
6-7 headlines in an RSA will provide a good number of ad impressions.
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Advertisers can pin headlines/descriptions, so specific headlines/descriptions always appear in positions 1, 2, 3, etc. Advertisers can pin multiple headlines/descriptions to the same position.
This can be useful for companies with strict brand guidelines. For example, a business name must appear in the first headline of ad copy. This can also be useful for regulated industries where certain information must appear in the ad copy.
We’ve tested pinned and unpinned ads. Google’s system prefers unpinned ads, and they tend to have higher ad strength. Sometimes, this is the only change we make to ads, and we notice a significant difference in the impressions an ad receives. Naturally, unpinned ads give Google the most leeway to serve ads and flexibility for their machines to learn.
In many cases, we’ve noticed RSAs only serve two headlines. So, pin the most important info to position 1 or 2.
RSAs are a tough pill to swallow
None of this is easy to deal with. We’ll have to deal with the uncomfortable reality that the RSA format is hungry for so much more creative input that it will exact a heavier mental toll on account managers than previous ad formats.
All that in an environment that only provides true performance data in the aggregate, allowing bots to decide which combinations to favor. But what choice do we have?
Many advertisers woke up this morning and upon opening their Meta for Business accounts, found that ads were turned off late last night. Adding to injury, in many cases the ads turned off were some of the best performing assets.
Facebook turning all the best performing ads off!!
— Abdulqadir Hassan | Facebook Ads (@theabdulqadird) April 13, 2022
Good morning. Check your ad accounts. A couple of hours ago Facebook decided to randomly turn OFF your ads.
— Savannah Sanchez | UGC | TikTok Ads (@social_savannah) April 13, 2022
Meta has not issued a statement, but if you are running Facebook Ads it would be prudent to log into your accounts and check to see if any of your ads were inadvertently turned off on or around 7 p.m. PST Tuesday.
What to do. Rok Hladnik shared on Twitter an easy way to diagnose if the ads were running and subsequently turned off. To view, simply view ads in ad manager that have been serving, then view “ad delivery.’” Within the ad delivery selector, you will be able to choose the “off” button to showcase ads that are off.
For those of you who will wake up and see your ads turned OFF by Facebook overnight the easier way to figure out which ones to turn back on is:
Filter by Ad delivery = Off. And after that select Yesterday or This week to see which ads were turned OFF but had delivery. pic.twitter.com/s0Uq8AlyjZ
This will show you if ads were turned off after were running earlier in the day/week. It is also possible to see changes within the campaign history.
Why we care. Advertisers need their ads to run to be successful. It appears this issue did not fire notifications and is impacting quality ads that may significantly hinder the success of a campaign. While Facebook has not provided a statement yet, this is a major problem that a diligent marketer can fix quickly.
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Google Ads today announced that advertisers can now use dashboards at the manager account level.
What it looks like. The dashboard is broken down in these areas:
Top Level summary
Conversions over time
Top search terms
Campaign Performance Report
Search Auction Insights
Top Locations
Here’s a screenshot from Google:
How to get it. Simple. Go to the Reports menu of your Google Ads manager account and click on Dashboards to get started.
Additional changes to dashboards. Google said they have also made five improvements. You can now:
Change date ranges and filters for the entire dashboard.
Add interactive table cards, rich formatting features and conditional formatting
Download higher-quality reports more quickly.
Resize cards and layouts dynamically based on window size
Create a dashboard card by copying over existing saved reports
Why we care. Until now, these dashboards could only show data from individual accounts. This change should make it easier for you to find potential issues or opportunities at a higher level, across multiple accounts, according to Google. This dashboard should be a welcome feature for some marketers, such as those who manage paid accounts for franchises, because it gives a high-level, aggregate view of Google Ads performance, costs and other key metrics.
the easier way to figure out which ones to turn back on is:
