In our last post, we covered how personal and professional Facebook profiles impact your mortgage business. Now, let’s look at a common gap: using well-crafted content to drive engagement and capture valuable leads. 

Most mortgage pros underestimate how much high-quality, strategic content can achieve on Facebook. Some overlook the platform entirely, while others post sporadically, hoping something will stick. But without a focused approach, posts often fall flat, missing opportunities to connect with potential clients, build trust, and convert engagement into leads. 

Content isn’t just a “nice-to-have” anymore—it’s essential for audience engagement and lead generation, and Facebook is the ideal place to put it to work. 

By using Facebook’s Professional Profile mode, you’re not just posting; you’re building a direct line to potential clients. This isn’t about boosting likes—it’s about creating content that drives interest, builds trust, and opens doors for your business. 

AI-Powered Social Media Content – See Demo Now!

Let’s break down how to turn content into an engagement engine that grows your audience and positions you as a leader in the mortgage space. 

Maximize Content Potential: How Facebook’s Professional Profile Drives Engagement & Visibility 

Here’s how Facebook’s Professional Profile helps you maximize the impact of every post. 

Facebook’s Algorithm Prioritizes Content Shared from Professional Profiles 

When you post with a Professional Profile, Facebook’s algorithm gives your content a visibility boost, which means more eyes on your posts and a better chance of showing up in newsfeeds. 

This wider reach helps you engage with a larger audience of potential borrowers while building authority in your market. By sharing relevant, insightful content, you’re positioning yourself as a go-to expert that borrowers can trust, which not only strengthens engagement but also builds brand loyalty. 

Reach Beyond Followers with Local and Topic-Specific Content 

Facebook’s algorithm is designed to prioritize content that’s both relevant and local, so your reach goes well beyond just your friends and followers.  

Mortgage professionals can leverage this by creating posts that directly address local market trends, common mortgage questions, and specific borrower concerns in their area. When you focus on localized content, Facebook’s algorithm steps in to put your posts in front of people who may not yet follow you but are nearby and interested in mortgage-related topics.  

It’s an easy way to connect with the right people at the right time—expanding your reach and building an audience that’s primed for engagement. 

Turn Engagement into Insight for Smarter Content Strategy 

Content sharing is like a conversation. When you share, Facebook gives you data-driven feedback on which posts hit the mark, who’s engaging, and what topics resonate.  

These insights are pure gold for shaping your future strategy. You’re not just throwing posts into the void—you’re learning exactly what potential clients care about and using that information to fine-tune your content. Each post becomes part of a cycle: share, learn, refine, and re-engage. Over time, this approach keeps your messaging relevant, your audience engaged, and your strategy consistently aligned with what works best. 

Types of Content to Share on Facebook’s Professional Profile 

Now that we’ve covered how crucial content is for increasing visibility on Facebook, let’s dive into the types of content that will get you the best results.  

Not all posts are created equal—some content types are simply better at sparking engagement, establishing authority, and connecting with the right audience. Here are the top content types to focus on: 

Expertise and Educational Content 

To stand out, focus on sharing content that’s specific to your niche and aligns directly with the unique needs of your audience. Instead of general mortgage advice, zero in on the areas where you bring the most value—whether that’s first-time homebuyer guidance, navigating VA loans with low credit, or offering insights into mortgage options for self-employed or gig workers.  

By tailoring your content to your specialty, you’re not only showing your expertise but also creating content that resonates with the exact people you’re looking to connect with.  

This approach strengthens trust, reinforces your authority, and makes it clear to potential clients why you’re the expert they need. 

Geo-Targeted Content for Local Audiences 

Local relevance is a powerful way to connect with your audience, and Facebook’s algorithm loves it. When you share content focused on local housing trends, unique homebuyer programs in your area, or shout-outs to real estate partners, you’re not just providing useful information—you’re creating a community connection.  

Geo-targeted content helps you stand out by making your posts feel personal and relevant, particularly to those interested in local real estate.  

By addressing your audience’s specific needs and interests, you make it easier for potential borrowers to see you as their go-to resource for navigating the local market. 

Trending News and Opinion Posts 

Staying current with mortgage and real estate news adds relevance and authority to your profile. Sharing insights on trending topics—such as interest rate changes or new mortgage

regulations—positions you as a knowledgeable resource on timely issues that impact your audience.  

By adding your own expert opinion, you’re not just sharing information; you’re guiding clients through the noise, helping them understand what these developments mean for their own buying or refinancing decisions.  

This type of content not only drives engagement but also builds trust, as clients come to rely on you for clear, insightful analysis of the latest industry trends. 

Interactive Content 

If you want more people to engage with your content, ask them to! Interactive posts, like polls, Q&A sessions, or prompts for users to share their own homeownership stories, make it easy for followers to jump in and participate.  

Interactive content fosters a two-way relationship, inviting your audience to feel like part of a community rather than just passive observers. Not only does this increase engagement rates, but it also boosts your posts’ visibility, as Facebook prioritizes content that drives conversation.  

It’s an effective way to build both reach and a dedicated following interested in what you have to say. 

Client Success Stories 

Nothing resonates more with potential clients than real stories of people who have successfully navigated the mortgage process with your help. Sharing client success stories, such as testimonials or brief case studies, adds a personal touch and builds credibility.  

This type of content highlights your dedication and expertise in action, showing prospective clients that you’re not just knowledgeable—you’re effective. Plus, success stories make your profile relatable and encourage others to envision a successful journey of their own. 

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How LHP3 Simplifies Content Creation for Mortgage Pros 

Creating engaging, valuable content doesn’t have to be a time-consuming process.  

LHP3’s suite of tools is designed to make content creation easy and effective, allowing mortgage professionals to build their online presence and attract new clients without the stress.  

Whether you’re crafting an in-depth educational blog post or sharing a quick update on the latest buyer assistance program, LHP3 makes it fast and easy, helping you focus on connecting with your audience and generating leads. 

Weekly Blog Content + AI Assistance 

Keeping fresh, relevant content on your website has never been easier. With LHP3’s AI-assisted blog writer, you can create original, customized posts that speak directly to your audience’s needs—all in a fraction of the time. Each AI-generated blog comes with built-in lead capture forms, turning each reader into a potential client with minimal effort on your part. 

Looking for a more hands-off approach? LHP3 also takes care of consistency for you, publishing a professional, informative blog post each week. These ready-made posts keep your audience engaged and position you as a trusted resource in the mortgage industry. Whether you’re short on time or looking for extra support, LHP3 provides the flexibility and efficiency you need to build an impactful content strategy without the stress. 

Ready-Made & AI-Assisted Social Media Posts 

Consistency is key on social media, but creating engaging posts every day can be a challenge. With LHP3’s social media program, staying active on your profile is easier than ever. You’ll have access to a full library of pre-made posts covering essential mortgage topics, from homebuyer tips to market insights, so you’re never scrambling for content—even on the busiest days. Each post includes a built-in lead capture form, turning every share into a potential client touchpoint that drives results. 

Need content that’s even more tailored to your brand? LHP3 offers an upgrade to an AI-assisted social media post writer, allowing you to generate unique, brand-specific posts in seconds.  

This tool gives you the power to create engaging, on-brand content that resonates with your audience and keeps them coming back for more. With LHP3, you can maintain a strong, professional presence on social media while focusing on what you do best—connecting with clients and growing your business. 

Quick Start: Steps to Build Your Facebook Audience Today 

Getting started on Facebook doesn’t have to be complicated. With these quick steps, you’ll be set up to grow your audience, share content that resonates, and turn views into leads fast. 

1. Set Up Professional Mode

Setting up Professional Mode is quick and easy. If you’re unfamiliar, check out the setup guide from our previous post to get started. 

2. Share Ready-Made Content

Quickly boost your Facebook presence by sharing ready-made content and adding your expertise in the captions. Tailor it to your local market with relevant details or hashtags—an easy way to stay active and connect with your audience as the go-to local expert. 

3. Use LHP3 for Custom Content

Use the AI-assisted blog writer or social media creator to make content creation fast and effective. With just a few clicks, you’ll have tailored, valuable posts that engage your audience—freeing you up to focus on what matters most: building client relationships and growing your business. 

Ready to Transform Your Facebook Reach? Watch LHP3 in Action! 

Building an engaged Facebook audience is easier than you think—especially with LHP3’s powerful content tools in your corner. With ready-made posts, AI-powered customization, and streamlined lead capture, you’re set to boost visibility and connect with potential clients fast. 

Want to see how it all works? Watch our short video and discover how LHP3 can take your Facebook engagement to the next level! 

Social Media Simplified – See LHP3 in Action

You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, you’re leaving a lot on the table. Personal profiles might be fine for keeping up with family and friends, but they seriously limit your business and marketing potential. You’re missing out on leads, reducing your visibility, and could even be undermining your credibility. 

Switching to a professional profile isn’t just a smart move—it’s non-negotiable if you’re serious about growing your mortgage business. A professional profile gives you access to powerful business tools, boosts your online presence, and ensures that you’re not just meeting compliance standards, but looking like a true pro while doing it. 

That’s where LHP comes in. Our social media program is designed to help mortgage pros maximize their impact on Facebook, so you’re not just using the platform—you’re owning it. Ready to step up your social media marketing game?  

Social Media Simplified – See LHP3 in Action

Here’s why switching to a professional profile is the first move you need to make: 

Why Mortgage Pros Need to Switch to a Facebook Professional Profile Now 

1. Increased Visibility & Reach

One of the most important benefits of switching to a professional profile is the increased visibility it provides. Facebook’s algorithm prioritizes professional profiles over personal ones, meaning your content is more likely to appear in searches and newsfeeds. By leveraging a professional profile, you significantly expand your reach beyond your personal circle, allowing you to tap into a wider audience. 

This is crucial when it comes to loan officer marketing. A strong social media marketing strategy isn’t just about posting regularly — it’s about making sure the right people see your posts. A professional profile is designed to help you reach potential borrowers, real estate agents, and referral partners who are outside of your immediate network. The more people you reach, the more opportunities you have to convert leads into clients. 

2. Better Tools for Lead Generation

Facebook’s professional profiles come equipped with a range of social media tools that are essential for mortgage professionals. Personal profiles lack access to these advanced business features, including analytics and insights that allow you to track the performance of your content and understand your audience’s behaviors and preferences. 

Another key advantage of a professional profile is that Facebook’s algorithm favors posts from professional accounts, giving them higher visibility than personal profiles.  

This means that your posts are more likely to appear in “Suggested For You” and searches, significantly increasing your chances of engagement. These tools enable you to fine-tune your social media marketing strategy, resulting in higher visibility, engagement, and overall effectiveness in marketing for mortgage companies, especially with the predicted surge in the refinance market. 

3. Compliance and Credibility

Compliance is a critical aspect of loan officer marketing, and using a personal profile for business activities can put you at risk of violating industry regulations. Professional profiles, on the other hand, are built to support business needs and provide the compliance tools necessary to keep you aligned with mortgage industry standards. You can easily include your NMLS number, disclaimers, and business details in a professional profile, ensuring that your marketing efforts remain compliant. 

Beyond compliance, a professional profile enhances your credibility. Clients expect to work with professionals, and by maintaining a professional profile, you signal that you take your business seriously. Credibility is key in any marketing for mortgage companies, and a professional profile gives you a polished, trustworthy online presence. 

The Differences Between Facebook Personal vs. Professional Profiles 

Still unsure whether to switch? Let’s break down the key differences between personal and professional profiles and how they impact your social media marketing strategy: 

Personal Profile: 

– Primarily designed for connecting with friends and family. 

– Limited in terms of networking reach and discoverability. 

– Lacks business tools, analytics, and lead-generation capabilities. 

– Does not offer compliance features often required in lending. 

Professional Profile: 

– Optimized for business, offering tools that enhance visibility, reach, and credibility. 

– Provides access to advanced social media tools such as lead forms, ad accounts, and analytics. 

– Helps mortgage professionals adhere to industry compliance standards. 

– Allows you to build a more polished, credible online presence. 

Steps to Transition to Facebook’s Professional Profile 

Making the switch to a professional profile is simple. Here’s a step-by-step guide to help you get started: 

1. Go to Your Profile Settings: Log into your Facebook account and click the settings menu at the top right of your profile. You can also access your settings by clicking the 3-dot menu on the right.
2. Switch to Professional Mode: From the drop-down menu, select “Switch to Professional Mode.” 
3. Customize Your Profile: Update your profile with business details like your NMLS number, a professional bio, and a high-quality profile photo.
4. Explore Business Tools: Once you’ve activated professional mode, take advantage of Facebook’s lead-generation tools, insights, and setting up an ad account to drive your marketing efforts forward.

How LHP3 Supports Your Social Media Efforts 

Once you’ve made the switch, maintaining an active professional profile is key to keeping your audience engaged. However, finding the time to post regularly and create custom content can be challenging, especially when your focus is on helping clients secure loans. 

That’s where LHP comes in. Our platform offers a library of pre-branded social media content that’s ready to go, complete with your NMLS number, profile image, and business branding.

No more scrambling for what to post next—our content keeps you fresh and relevant with minimal effort. 

In addition, our AI-powered tools help you quickly create custom content tailored to your unique brand. These social media tools make it easy to maintain an active presence on platforms like Facebook without spending hours on content creation. Whether you need a quick update or a fully personalized post, LHP has you covered. 

With LHP, you’ll always have the content you need to fuel your social media marketing strategy and grow your mortgage business. 

Maximize Facebook Marketing Potential with LHP3 – Your Next Move 

Now is the time to elevate your mortgage marketing efforts. By switching to a professional profile, you can boost your visibility, strengthen your credibility, and ensure your marketing stays compliant.  

But the switch alone isn’t enough—you need high-quality, consistent social media content to truly leverage your professional profile’s potential. 

Our LHP3 provides an all-in-one solution with the tools and high-quality content needed to enhance your social media marketing strategy. Get a demo of LHP3 today and see how our platform can help you generate greater engagement, amplify your online presence, and build a stronger connection with your audience on Facebook. 

Built for Online Marketing – Demo LHP3

If you’ve been a loan officer for any number of years, you’re familiar with the ebbs and flows of the mortgage market. When things are good, they are very good. And other times, they are “less good.” Then there are times like the one we’re currently experiencing where it’s particularly challenging.

The good news is that all signs indicate we’re over the worst of it. The market has somewhat stabilized, and consumer confidence is on the rise. However, while the market is steadying and self-correcting, it’s still a far cry from a booming demand; profitable lead gen and conversion continue to be tough.

Thriving in the current environment and preparing for booming success when we’re on the upswing again means loan officers must adapt and innovate now.

You must take charge of the future by embracing change and finding new solutions that set you apart from the competition.

In this blog post, we’ll explore key strategies to help you become a successful loan officer in any market—from understanding your most lucrative channels to knowing how to leverage mortgage tech to win more referral partners. With our insider tips, you’ll be on your way to becoming a top-performing loan officer –no matter the market!

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Successful Loan Officer Lead Gen Strategies

Consider the following four recession-proof strategies to have a pipeline of consistent leads coming through.

1. Identify 3-4 marketing channels that bring in the most qualified leads.

When you focus on too many lead channels at once, it’s difficult to keep up, and you may spend too much time on marketing strategies that bring little to no return for your business. 

Instead, examine your analytics to understand which marketing channels are truly most successful at converting leads to customers. Your channels could include social media, co-marketing with existing realtor partners, paid leads, paid mortgage digital marketing, organic leads from Google searches, review sites, referrals, and social media platforms.

Examine which channels supply the most leads and have the highest/fastest conversions.

Filter it down to the top three or four that work best for your mortgage business, and see how you can take it a step further. Be sure to set smart, attainable goals which motivate you to work better towards them.

Since digital marketing is a major part of successful mortgage lead generation marketing, be sure to also check out our eBook on how to increase your digital presence online to gain more traffic and leads. The eBook also covers using mortgage loan officer marketing tools to your advantage, including leveraging social media platforms and search engines to find high-quality mortgage leads.

2. Establish new realtor relationships and nurture existing partnerships.

With higher rates and most mortgage transactions lying on the purchase side, you’ll want to consistently work to establish new realtor partners and add value to existing ones. Keeping regular contact with your realtor partners and continuously providing value is key to gaining more purchase leads. Sending a sporadic text or call to “check-in” and see if they have a prospective borrower they’d like to send your way is a poor and ineffective way to build a mutually beneficial relationship.

Instead, you must think of ways to positively contribute value to your existing realtor’s business, especially in the form of digital currency, such as content, tech tools, and marketing. Plus, you need a way to engage new realtors with a compelling reason to work with you. 

For example, originators using Loanzify Mobile App are able to co-brand the mortgage mobile app with their realtor partners to keep prospective buyers engaged with home searches, location-based mortgage payment calculators, and instant mortgage readiness checks – instrumental and advantageous features that consumers won’t find on other real estate apps like Zillow.  

Boost Referrals: Demo the Ultimate Marketing Platform

Going above and beyond to provide extraordinary value to your real estate partners is the only way to stand out and strengthen your relationship and is one of the best strategies for mortgage lead generation.

3. Leverage mortgage technology as a unique differentiator.

One aspect that will forever help your business stand out from your competitors is the technology you use and provide to your customers.

But this is where most companies get it wrong. It’s not just about having tech or even the latest tech (although legacy software is ill-advised).

The #1 benefit you want from your technology is providing customers with the best mortgage experience possible. Home financing is intimidating enough –it should not feel like a chore, too. Luckily, intuitive consumer-facing mortgage software from LenderHomePage helps homebuyers obtain home financing easily and quickly while making the journey exciting. 

If you resolve the issue of borrower experience better than your competitors can, you’ll close loans up to 5x faster. Not only that, but building out a stellar customer portfolio attracts other marketing-qualified leads, and you’ll be well on your way to success. 

4. Gain Insight into Your Local Market and Niche Opportunities

As a loan officer, staying informed about national mortgage trends is essential to providing excellent service to your clients. However, it’s equally important to understand your local market thoroughly. National headlines may not always apply to your region, and being aware of the nuances of your local market can help you identify revenue opportunities that might otherwise be missed.

One way to stay on top of your local market is to cultivate relationships with real estate agents in your area. These professionals are often the first point of contact for home buyers and can provide valuable insights into the current state of the market. And as mentioned above, real estate agents are a vital aspect of lead generation –particularly in a challenging market.

Another strategy is to track the data and metrics specific to your region. This can include things like the number of new home starts, the number of homes on the market, job market demands, and significant city improvements that may draw the attention of curious home shoppers. 

By staying up-to-date on these metrics, you can identify trends and changes in the market and adjust your strategies accordingly.

You can also use this information to create short blog posts to send out to your prospects and referral partners.

Wrapping up: How to stand out as a loan officer

Loan officers must stay informed of the current market shifts and use strategies such as optimizing their marketing channels, leveraging mortgage technology, building relationships with realtors, and understanding local markets to succeed. Whether in a booming market or a downturn, there are ways to remain competitive and profitable. 

Plus, being prepared should never be underrated when it comes to achieving long-term success as a loan officer—regardless of what type of environment you are working in.

So if you’re ready to take action, contact us at LenderHomePage today and get access to powerful digital tools that will give you an edge against all competitors in any market. We look forward to partnering with you to win.

Drive Success: Demo Our Digital Mortgage Marketing Platform

Technology may change many aspects of the mortgage industry, but some things remain the same: reputation is everything.

Whether you’re an independent LO or part of a mortgage team, your online reputation is continuously scrutinized by potential borrowers.

Consider these recent stats on the importance of reviews and revenue:

A study in 2021 by the National Association of Realtors found that 97% of mortgage borrowers started their homebuying journey with an online search (pg 57). Regarding lender reviews, research into consumer behavior by Spiegal Research Center at Northwestern found that displaying online reviews can increase conversion rates by 270%. It also demonstrated that the more expensive the item was, the more critical the review was for influencing purchase decisions. 

Yet another study, this one by the Harvard Business School, found that every 1-star increase in Yelp reviews translated to a 5-9% increase in revenue. 

Get new Online Reviews using our Platform

Gauging Your Mortgage Reputation

Before we get into the strategy of using reviews for mortgage leads, let’s see how you can find out where you currently stand. Here are ways to gauge your online mortgage reputation:

• Check your current online reviews. This includes Google, Zillow, Yelp, Facebook, BBB, or any third-party platform you use to collect reviews. 
• Remember employee reviews, too! Consumers consider testimonials from various angles. So if you have team members, check out what they’ve been saying about what it’s like to work on your team. Start with Glassdoor.
• What’s the word on social media? Check out what others are saying about you by searching hashtags with your name or business name, posts that you’ve been tagged on, and comments on your posts.  
• Read comments from your current digital ads. If you’re running any paid retargeting ads on Facebook, Twitter, Instagram, etc., current or past clients may see your ad and leave a comment –essentially a review.
• Industry forums and group chats. Depending on the privacy settings, this may or may not be visible to the general public. Either way, it’s a great place to gain insight into your mortgage reputation. 

How To Get More 5-Star Reviews and Generate More More Leads

Update Your Online Profile and Business Info

A study conducted by Yext of nearly 6,000 mortgage professionals found that almost half had incorrect or incomplete information on their profiles. Address the details of your profiles, including Facebook, Yelp, and Google My Business (click here to learn how mortgage pros should set up their GMB profile).

Respond to Any Bad Reviews

This one might sting a bit because no one likes to be told they did poorly. But getting a bad review and responding to it can be very good for your business! Potential borrowers value an empathetic response and appreciate you trying to make things right when a customer felt wronged. Read this previous article for tips on how to respond to bad reviews. 

Here’s another benefit of bad reviews, according to the same Speigal study mentioned above, bad reviews signify an “authenticity” about your business that increases the trust factor for consumers!

Ask For Feedback Before Asking For a Review

Sometime during the borrower’s journey, ask your client for feedback about their experience. Use open-ended questions like, “How do you feel about your mortgage experience with us so far?” If it’s anything less than enthusiastic, ask how you can improve it. If it’s all gold stars, it’s a go for asking them to leave a review. 

Remember to ask for a referral, too! Referrals are a goldmine for mortgage leads. 

Host your Reviews on your Website

Make It Easy For Borrowers to Leave a Review

Remove the hassle and clear the pathway for more reviews. Do this by giving them multiple review platforms, minimizing the number of clicks it takes to get to the review site, letting them know it only takes a minute and sending the request multiple ways, such as email or SMS. 

Post and Share Positive Reviews That You’ve Already Received

The influencing power of positive reviews also works to gain more of them! Share your reviews across social media and display them proudly on your mortgage website. Displaying reviews encourages past customers to leave you a review as well.

Manage Reviews and Continue to Listen

Continue to manage your online reputation by setting up Google alerts (it’s free) or another review tracker to send you notifications automatically. Remember to schedule in time to respond, too. The faster, the better. 

Bonus tip: Snoop on Your Competitor by Reading their Reviews

Want to know more about what your competitor is doing right or wrong? Read their reviews! Use that feedback to improve your service quality and gauge what borrowers in your area value in a mortgage experience. 

Remember that over 93% of consumers use testimonials in their decision-making process. That goes for choice in mortgage service providers too. Take care of your online reputation, and your reputation will take care of you. 

Get More Leads from Testimonials

Santa Ana, Sept 16, 2021 – LenderHomePage announced today a new partnership with LeadMailbox designed to help mortgage companies streamline and enhance their lead management process. The new integration addresses the problematic disconnect modern lenders face when utilizing mortgage CRM and POS software from different providers. 

Implementation of cloud-based POS and CRM software increased dramatically in the past five years and is a cornerstone of digital transformation. The top benefits of digital transformation include a 45% revenue growth (Deloitte, 2020), a 20-30% increase in customer satisfaction (McKinsley, 2019), and improved operational efficiency (PTC). However, there remains the challenge of seamless integration between the aggregator’s POS and CRM as data between the two does not always populate accurately, thus, requiring manual data entry.

The automated transaction between Loanzify POS and LeadMailbox CRM addresses this major issue by eliminating the time-consuming, error-prone, and redundant manual data entry, thereby allowing the mortgage companies to take full advantage of the platforms’ and originator’s revenue-generating potential. This deep integration improves customer experience and retention, automated lead nurturing, increases lead quality and revenue, accelerates the loan lifecycle, and improves data accuracy.

Since 2003, LenderHomePage has been a market leader in innovative mortgage technology development. They are the designer of highly acclaimed mortgage software products, including Loanzify POS and Loanzify Mortgage Mobile App, enabling mortgage companies of all sizes to create better operations efficiencies and deliver an omnichannel experience for their consumers.

LeadMailbox is a cloud-based CRM lead management system that organizes, distributes, and analyzes mortgage leads for improved lead qualification and lead nurturing. The intelligent solution enables mortgage companies to modernize their sales processes with features such as Insta-Call, customizable lead distribution, lead scoring, and metrics.

“Customization and integrations are purpose-built in all of our software products,” states Rocky Foroutan, CEO of LenderHomePage. “With technology and industry demands constantly evolving, having a robust and agile platform is key in remaining competitive and unlocking new revenue opportunities. We’re thrilled to partner with LeadMailbox as part of our shared goal to provide a more digitally advanced and intuitive digital mortgage experience for all.”

About LeadMailbox:

LeadMailbox is a complete CRM and lead management platform. Utilized by thousands nationwide, LeadMailBox dramatically improves conversions through lead aggregation, SMS and telephony solutions, email campaigns, and custom reporting. www.leadmailbox.com

About LenderHomePage:

Since 2003, LenderHomePage.com is the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. Mortgage lenders of all sizes use LenderHomePage.com’s customizable and scalable solutions to enhance borrower experience, streamline the mortgage process, and increase Loan Officer productivity and efficiency.

About Loanzify:

Loanzify POS by LenderHomePage is part of a suite of innovative productivity solutions developed for the modern mortgage professional.

We’ve compiled a list of the topmost relevant, and useful online courses mortgage professionals need to thrive and grow their mortgage business to the next level. From digital marketing to customer service to branding strategies, these upper-level online courses are taught by professionals at the top of their game and will give you the launching platform you need to grow your business. 

Need more resources for scaling and completing your digital transformation? We got you covered! Explore our stackable and brandable digital mortgage platform that grows with your business. 

Leadership Assessment and Development 

This course by Udemy is a 2-hour deep dive into exploring and developing your leadership skills. More than the typical “business leader approach,” this course is a great foundation for growing a mortgage business and shows you how to create a resilient work culture and leadership mentality within your team to promote innovation, accountability, profitability, and loyalty. Learn more.

Performance Experts 

Taught by one of the nation’s top fifty producers of loan origination, Tim Braheem offers several coaching programs in an exclusive small group, online settings. His Leadership 360 course is open only once a year to 9 members are takes mortgage professionals through a year-long business and life coaching program to teach mortgage professionals how to build a sustainable business model that complements the desire for personal fulfillment. Learn more.

CORE Training 

Taught by trio Rick Ruby, Todd Scrima, and Reeta Casey, this program focuses primarily on leveraging healthy competitiveness within your workforce to elevate the entire team. There are three levels to this program, with the first requiring a 12-month commitment and comes with the promise of doubling your business after successful completion. Learn more.

Social Media and Digital Advertising 2021

Offered by the respected Mortgage Banker’s Association (MBA), this webinar provides upper-level insight into digital marketing and social media marketing for the mortgage industry in 2021 and beyond. With legal compliance, consumer trends, and evolving digital etiquette, knowing how to market your business is challenging. This course can be completed in a single session and will provide a solid foundation for establishing and maintaining a professional mortgage digital presence. Learn more.

Aligning Customer Experience with Company Culture

Offered by one of Linkin’s featured professionals, customers service expert Davide Brownlee provides insight into the customer journey. He shows you how the mortgage professional can add value to each phase to create an exceptional customer experience that results in happier clients, a supportive and satisfying work environment, and increased profit. Learn more.

Marketing Foundations: Automation

Named as one of Forbes 30 Under 30, Jon Chang teaches the foundations of automation in marketing, how to use it to drive efficiency, identify marketing opportunities, and develop retargeting ad campaigns with high conversion rates. The self-directed course has several case studies and can be completed in a day. Learn more.

Sales: Closing a Complex Sale

This 5-module course is a fast-track program for improving sales and closing skills. It helps originators understand the buyer’s dilemmas and offers solutions to simplify the buyer’s journey and value proposition. Taught by Jeff Bloomfield, trusted sales strategist and executive coach to senior executives of Fortune 500 companies. Learn more.

Advanced Mortgage Loan Processor: Essential Skills Training

Gain a more profound knowledge of mortgage processing with this essential skills training course. This program is perfect for the loan officer looking to branch out on his own or work independently alongside banks or lenders. Even seasoned brokers will find the lessons helpful in expanding their practice and training up a top-producing mortgage team. Learn more.

Optimize Your Google Ads Campaign

Go beyond the basics set up of Google ads and learn how to plan, execute, and optimize for mortgage lead generation. Taught by Google, this one-hour seminar will introduce you to the advanced features of Google’s ad platform and prepare you for creating powerful mortgage ads on both local and national levels. Offered on a rotating basis so check the calendar for the next available date. Learn more.

Brand Management by UCLA Extension

This higher-level 11-week course offered by working professionals is part of UCLA’s Extention program. Available in 100% online format, you’ll learn the development and application of a business brand and how to leverage this power to differentiate yourself from the competition. This course is ideal for mortgage brokers who are aggressively scaling their businesses. Learn more.