Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences.
Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving superior omnichannel CX. Join this virtual session to learn how you can accelerate your approach to mastering omnichannel customer journeys.
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.
Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant customer journeys in its CX strategy while streamlining operations and reducing resources dedicated to customer audience management.
Anyone can argue that the popularity and successes of account-based marketing (ABM) are unmatched. Lately, marketers looking to get started with ABM are often flooded with terms like “strategy,” “thought leadership” or “best practices.” Thus, many B2B marketers are eager to implement the core tenants of ABM but are unsure of where to begin.
If you find yourself in this dilemma, join Jodi Cerretani, senior director of demand generation at RollWorks, for a refreshing ABM session. You’ll learn the steps you can take today to drive results tomorrow, including three tried and proven ABM plays to drive quick wins, the must-have ABM tech stack and the number one secret to getting buy-in from sales this quarter. You’ll also receive a copy-and-pastable ABM performance funnel.
In addition to these tactics, Cerretani also explains RollWorks’ three pillars of ABM:
Identify high-value targets
Engage buying committees through coordinated marketing and sales programs
Measure the impact against shared goals
With these proven tips, the right data and the right mindset, marketers can easily drive full-funnel impact against their targets, using the technologies they already have in their stack.
Leveraging a robust ABM tech stack with many channels can aid marketers with attacking and impacting every level of their funnel very precisely. View the session and build your framework so you can start to realize the actual value of ABM.
80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business.
But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.
Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.
Email signatures are not new
Email signatures have been around for a long time, and businesses and individuals widely use them. Professional email signature makes your email messages look formal and helps you build trust with your clients.
Email signature may seem old, but it comes with a lot of exciting benefits. Social media is a great option for many B2B marketers. However, it is not a replacement for the email marketing channel.
There are three times more individual email accounts than both Facebook and Twitter social media profiles combined. That’s not all. You are six times more likely to get a click-through from email than on Twitter.
Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication.
Do you use email signatures and know the many benefits that come with them? Here are ten important reasons you should give professional email signatures more attention than ever before.
1. Get the best out of every email you send out
Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because:
It works and is still highly relevant!
It’s easy to use, accessible and highly effective when sending messages from one person to the other.
Email has long been a go-to one-on-one communication channel for individuals and will continue to be so in future years.
Professional email signatures help you make the most out of every email you send out. Your recipients would sometimes forward or share the message you send to them.
Think of how many people your employees reach out to daily. Leveraging email signature means you add more avenues to drive more sales and increase revenue for your business.
2. Make the first good and professional impression
Your email signature is the first opportunity you have to make the first good impression as a business.
Including a signature in every outgoing message makes you stand out from the crowd.
It makes your messages look more professional than when you don’t have one.
Email signatures make it possible to use personalized, targeted and non-intrusive banners to promote your brand and products.
Your email signature is a branding tool that can make a long-lasting impression. It’s a great place to put your company logo, website, social media handles, blog URL or even an appointment scheduler link to make it easier for your customers to connect with you.
3. Boost your brand identity and awareness
Each time you send an email without including an email signature, you throw away opportunities to promote your brand to a cold and warm audience via corporate signature.
Your email signature works like your business card. Instead of handing over your card around, your professional signature would do the job of introducing you and how people can reach you. Isn’t that an exciting feature you should include to position your brand for better visibility?
The signature also establishes your credibility and increases your value before the recipients.
You can choose to keep your email signature simple by adding only the company logo and a link to your business website. You can also add more information, such as new offers or upcoming events. Your email signatures keep your recipients informed and let prospects know what to do next.
4. Higher response rate
The number of email users will grow to 4.3 billion by 2023. That’s over half of the world population. Email helps you reach people anywhere they are at any time of the day. One-to-one email communication has proven to be the best over the years. It delivers optimal results and gives a higher delivery rate.
Consequently, you cannot afford to have your employees use different email signatures.
Create customized email signatures to promote your brand’s values.
Professional and consistent email signatures will help you cement the trust of your customers.
As communication becomes increasingly digital, the email signature remains an essential tool for any business. Corporate signature gives people you’ve reached out to unfettered access to your contact details.
Email signature provides you with a unique opportunity to include your primary contact details, such as your phone number, at the end of your message.
If your contact needs to reach you quickly, a reference to the previous email will provide the information necessary without unnecessary delay.
You can also include your social media handles so that your contact will have more avenues of reaching out to you.
6. Generate new leads to your business
You can quickly scale your email outreach by sharing engaging email banners and non-salesy marketing links.
An email signature provides a great way to quickly inform the reader about your company, contact information, and mission statement.
It gives you a chance to promote other business ventures and to generate new leads.
7. Improve your email marketing campaigns
The professional email signature is a simple but powerful tool that any business can use to improve its marketing, advertising and branding efforts.
It is an integral part of your email as it gives a complete picture of your business.
With the help of professional email signatures, you can send more targeted one-on-one email messages to employees and clients.
For instance, you can customize your email signatures to suit the needs of the recipient.
Email signature solutions allow you to have a variety of signatures that you can choose from depending on what you want your recipients to know.
Email signature is a simple but a smart way to keep your brand name in your customers’ minds.
Business signatures will not only make your internal communication formal, but they also open many opportunities for personalization among the employees and management.
You can use an email signature to customize your closing by including a personalized link at the bottom of your email.
The solution is brilliant and makes it easy for any organization to boost employee engagement, advertise new roles, share internal surveys or suggestion boxes, and distribute specific banners internally.
9. Test and measure the performance of your email signatures
It may never cross your mind that you can test new creative with your corporate email signature. But that is another golden opportunity for you!
An email signature marketing platform provides a fantastic tool and easy way for brand and marketing managers to quickly and easily test new creative, such as CTA, theme, banner, and much more.
Like every other digital marketing channel, you can track the metrics and KPIs of your corporate emails.
10. Build brand loyalty and engagement with every email you send
When people hand over their email to you, they give you access to their email inbox so you can exchange messages and vital information.
Email is the top preference for users in the United States.
Email is undoubtedly the most personal medium and access you can ever have to build brand loyalty and engagement.
The email signature should be every marketer’s secret weapon to strengthen brand image and increase brand visibility. It is a highly effective and non-invasive way to engage prospects and customers but is usually under-utilized by most marketers and businesses.
Stop losing opportunities to market your brand
Are you a marketer or a brand that is yet to start harnessing the power of email signatures? It is high time you tapped the enormous benefits of corporate email signatures.
Take advantage of professional email signature solutions to get your branding and marketing message before a target audience who has permitted you to message them.
You have nothing to lose by including your email signature in every outbound email message. But your business has a lot more to gain by strategically positioning your brand for better conversions and engagements.
Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first.
In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.
Do you ever feel like you are wasting time and money on content syndication?
Marketers seem bound to ever-increasing and hard to achieve lead goals. As a result, they are being forced to work with a disparate mix of publishers to reach buyers with their latest content.
Join Matt Mullin, Sr. Director of Growth Marketing at Tenable, and Stephanie Swinyer, Head of Revenue Marketing at Integrate, and learn how you can streamline content campaigns across publishers and enforce a 100% marketable lead data guarantee.
Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility.
In this webinar, experts from Adobe share three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach.
Nothing brings people together like watching their national team compete on the world’s stage. The excitement unites a diverse set of fans, each with their own stories to be told.
In the martech world, a tool unites customer data just like fans at a national sporting event: a Customer Data Platform (CDP). A database often used by marketers and CX teams to ingest customer data from relevant platforms and channels, CDPs provide a single, unified view of your customer.
The U.S. Soccer Federation was looking for a solution to revamp its antiquated digital infrastructure, including an outdated website, lack of mobile app and plenty of tedious, manual tasks to keep track of customer data. Before investing in Treasure Data’s CDP solution, U.S. Soccer mapped out three business challenges:
Create a mobile-first experience, including a robust, personalized mobile app and tailor its website for mobile device traffic.
Achieve a 360-view of the customer and keep that data in one place to ensure each customer has their own ID/profile for business intelligence and personalized marketing campaigns.
Create an infrastructure that scales. As a small organization with millions of fans, U.S. Soccer needed the technology to deliver personalized but automated campaigns, including:
Tracking account status (active, lapsed, renewal date, upgrade amount, etc.)
Creating a digital hub for users to manage their account
Building journey orchestration and personalization
To learn more about why U.S. Soccer decided to invest in Treasure Data’s CDP to address the above challenges and more, join Ross Moses, senior director of analytics and insights at U.S. Soccer Federation, and J.T. Wash, senior account executive at Treasure Data, in their informative MarTech session.
This exciting, data-rich case study highlights how U.S. Soccer improved its fan experience and increased member loyalty by creating a unified view of its customer journey.
After this session, you’ll be able to:
Understand how a CDP can help you optimize your marketing efforts
Identify opportunities in your business to increase LTV and customer loyalty
Create a unification strategy that breaks down data silos and drives meaningful insights about your customers
Register and attend the session here and learn how to drive relevant, real-time customer experiences throughout the entire customer journey with a CDP.
Several things need to go right to not only win over new customers but also to retain them. Whether you’re a B2B or a B2C business, understanding your buyer’s journey is incredibly important in building your initial rapport and ensuring that you’re identifying and addressing unmet needs that will help turn your customers into your biggest advocates.
