LinkedIn is now reducing the visibility of several types of content in its feed, including polls and engagement bait.

Here’s what LinkedIn announced it is changing. 

Less “low-quality content.” Any posts that explicitly ask for or encourage engagement, such as comments or reactions, will have less visibility in the feed. LinkedIn said users find these types of posts that exist solely to boost reach “misleading and frustrating.” 

Fewer polls. You had to know this one was coming. If you regularly browse LinkedIn, it’s become common to see multiple polls in your feed every day. Many of these are from people you don’t know. LinkedIn said it has better filtering and promises to show only “helpful and relevant” polls, from people in your network.  

Less irrelevant updates. Ever seen a connection congratulate someone you’ve never met about a recent job change? LinkedIn says it will reduce how often users see this and try to show “more targeted activity” from your network. 

“I don’t want to see this.” In addition to algorithmic feed changes, LinkedIn is giving users a way to tell LinkedIn what they don’t want to say. All individual posts will include an “I don’t want to see this” option. You can limit content by authors or topic – plus you can choose to not see any political content. 

Why we care. These are positive and needed changes that LinkedIn hopes will result in a feed full of relevant, reliable, credible and authentic content. Hopefully, you haven’t been using engagement-baiting tactics on LinkedIn for your clients or brands (or yourself). If you have, expect engagement and reach to decline as LinkedIn’s algorithm will no longer reward these tactics with greater visibility.

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It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020.

You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are considering changing jobs this year. That’s all according to LinkedIn’s 2022 Marketing Jobs Report. 

Remote work growing. LinkedIn also noted that there was a 121% year-over-year increase in remote marketing job share. 

In a separate report, LinkedIn reported that remote jobs accounted for the majority of applications on LinkedIn for the first time in February. Despite making up less than 20 percent of all paid job listings, applications for remote jobs received more than 50% of all applications. 

Hot jobs. Social Media Marketing Specialist was the most in-demand job within marketing, followed by Marketing Strategist and Marketing Manager. While search marketing wasn’t directly mentioned, SEO and PPC live under the great umbrella of marketing – and all marketing influences or is impacted by search to some extent. 

How hot are digital marketing and social media jobs? Half of the top 10 jobs posted on LinkedIn were in the digital or media space, LinkedIn said in a February blog post.

The report listed the top 10 fastest growing occupations:

1. Media Coordinator
2. Search Manager
3. Social Media Coordinator
4. Search Engine Marketing Manager
5. Media Manager
6. Marketing Analyst
7. Search Specialist
8. Email Marketing Specialist
9. Search Engine Optimization Analyst
10. Digital Media Manager

(By the way, if you’re looking for a new job, make sure to check out the latest jobs in search marketing.) 

Where are marketers going? Not surprisingly, many marketers on the move are relocating to big cities. In the U.S., the top five most popular places for marketers to move to were: New York City, Los Angeles, San Francisco, Washington, D.C./Baltimore and Phoenix. 

Marketers are willing to move to get a better salary. The places with the top marketing salaries in the U.S. are Seattle, San Francisco, Atlanta, Fayetteville, and Minneapolis-St.Paul. (Although the cost of living is also incredibly high in Seattle and San Francisco.)

Why we care. Brands and agencies are finding hiring challenging right now. The pandemic has reshaped work – and how employees think about it. There were many successful remote-only companies, even more after COVID-19. So if you’re thinking of going back to an office-only model, you may need to rethink your plans. Maybe consider a hybrid model. Marketers got a taste of remote work – and the data shows that many clearly liked it. Also, to attract talent, you may have to offer higher salaries and a greater benefits package.

For job seekers, one thing that was made clear: marketers can thrive in a fully-remote environment. It’s a job seeker’s market right now. So if you’re among those looking for a new role, best of luck in your search. I hope you find a role that fulfills you and makes you feel valued (and pays you what you’re worth). 

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Microsoft will shut down its localized version of LinkedIn in China by the end of the year, the company announced Thursday.

“A significantly more challenging operating environment.” The company cited a difficult operating environment, enhanced compliance requirements and a lack of success with the social aspects of its platform as reasons for shutting down LinkedIn in China.

“While we’ve found success in helping Chinese members find jobs and economic opportunity, we have not found that same level of success in the more social aspects of sharing and staying informed,” the company said, “We’re also facing a significantly more challenging operating environment and greater compliance requirements in China. Given this, we’ve made the decision to sunset the current localized version of LinkedIn, which is how people in China access LinkedIn’s global social media platform, later this year.”

InJobs to launch in China. As it sunsets LinkedIn, Microsoft plans to launch InJobs, a new, standalone jobs application for China, later this year as well. Unlike LinkedIn, InJobs will not have a social feed or the ability to share posts or articles.

Why we care. Sunsetting LinkedIn in China is likely to hinder B2B businesses that have a partner there or rely on the platform for communication with potential partners. Additionally, LinkedIn advertisers will no longer have access to users in China. However, it is likely that InJobs will offer some of these capabilities.

With regards to the social media industry, LinkedIn is the last domino to fall as all other major U.S.-based social media platforms — like Facebook, Instagram, Twitter, Twitch, Pinterest and Reddit, to name a few — are blocked in China. Interestingly, the hottest social media network in the world at the moment, TikTok, is based in China and actively censors content.

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