Category: Instagram Marketing

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Mastering Instagram Hashtags: The Ultimate 2024 Guide

Unlock the full potential of Instagram with our 2024 guide to mastering hashtags. Learn how to boost engagement, reach your target audience, and grow your online presence effectively.

Instagram hashtags have evolved from a simple trend to a vital tool in social media strategy. No longer just for categorizing content, hashtags now serve as powerful marketing and branding instruments. They connect you with targeted audiences and boost your visibility on the Explore page. By mastering the hashtags that resonate with your audience, you can tap into key communities and fine-tune your content to reach them effectively.

Hashtags open the door for others to discover your Instagram profile, understand your brand, and connect with your message. When you choose the right hashtags, you enhance your chances of appearing in the feeds of potential customers and users with shared interests. But there’s much more to explore about Instagram hashtags! Ready to take your hashtag strategy to the next level? Keep reading—you’re in the right place.

Hashtags Explained

Think of hashtags as tags that boost your content’s visibility in the vast Instagram world. Whether it’s sharing a mouthwatering dish, an exhilarating surf session, or even a dog catching waves with #dogswhosurf, hashtags can amplify your message and connect you with others who share your passions. These tiny symbols, marked by the familiar # sign, enhance your captions, Reels, and Stories, serving as gateways to a broader Instagram audience. The best part? Instagram hashtags are clickable.

With a single click, users can dive into a world of posts connected by the same hashtag. Even better, people can follow hashtags, meaning your tagged content might pop up in their feeds, even if they haven’t followed your account yet. A hashtag is simply a word or phrase that starts with the # symbol—no spaces, no special characters, just pure connection.

Adding hashtags in real-time enhances their impact, so don’t hesitate to include them when you post. Think of hashtags as your Instagram marketing funnel, directing users to your unique corner of the platform amidst countless brands, businesses, and influencers. By aligning your brand with the shared passions of your audience, you forge a powerful connection that cuts through the noise and engages your specific community.

 

How Crucial Are Hashtags for Boosting Instagram Followers and Engagement?

Hashtags aren’t just decorative elements on your Instagram posts; they’re powerful tools that drive growth and amplify engagement. These small symbols can make a big difference in attracting followers and expanding your content’s reach. Strategically using Instagram hashtags can boost engagement rates by an impressive 79%, connecting you with a broader audience and increasing your chances of being discovered.

Even a single, well-chosen hashtag can elevate engagement by 29%, putting your posts in the spotlight and drawing valuable interactions. But the true value of Instagram hashtags goes far beyond these numbers. They offer endless possibilities and benefits for your social media strategy. Let’s dive into the world of hashtags and uncover their hidden potential.

 

1. Increased Discoverability

Hashtags on Instagram are powerful tools for boosting visibility and attracting new audiences to your content. The key to choosing the right hashtags lies in identifying trending ones that can broaden your reach. With Heropost, this process becomes effortless. A single click allows you to search for trending hashtags tailored to your specific needs, dramatically enhancing your visibility and driving significant growth.

2. Targeted Audience Reach

Using industry-specific hashtags on Instagram helps you connect with a niche audience that’s genuinely interested in your content. These hashtags serve as markers, directing like-minded individuals straight to your posts. For example, if you’re a fitness enthusiast sharing workout tips, hashtags like #FitLife, #FitnessJourney, or #HealthyLiving can draw in people actively searching for fitness content.

3. Boosted Engagement

Instagram hashtags are powerful connectors that bridge your content with your desired audience. These small but impactful symbols can significantly expand your reach and ignite engagement. Interestingly, accounts with over 100,000 followers experience a 15.9% increase in reach per post simply by placing their hashtags strategically in the first comment.

4. How to Use Hashtags Effectively

It’s a common misconception that you can throw hashtags anywhere, anytime. Using hashtags effectively on Instagram requires strategic planning and careful execution. If you’re wondering how to make Instagram hashtags work for you, look no further. In the following sections, we’ll dive into the intricacies of hashtag usage and offer insights on maximizing their impact.

5. Research Relevant Hashtags

Effective hashtag use on Instagram starts with research. Take the time to find relevant hashtags that align with your content, target audience, and industry. By doing thorough research, you can discover trending hashtags, niche-specific tags, and popular conversations that resonate with your brand.

6. Choose the Right Number

Finding the right balance in the number of hashtags is crucial. While Instagram allows up to 30 hashtags per post, overloading your content with too many can appear spammy. Aim for a reasonable number that offers diverse exposure without overwhelming your audience. Experimenting with different quantities and tracking engagement can help you determine the optimal number for your posts.

7. Be Specific and Descriptive

To stand out on Instagram, use specific and descriptive hashtags. Instead of relying on generic terms, opt for niche-specific or detailed tags that capture the essence of your content. This approach attracts a more targeted audience, leading to higher engagement and meaningful interactions.

8. Mix Trending and Evergreen Hashtags

To maximize both the immediate impact and longevity of your content, blend trending and evergreen hashtags. Trending hashtags tap into current buzz and help your posts reach users following the latest trends, while evergreen hashtags remain popular over time, ensuring your content stays discoverable. This combination allows you to capitalize on short-term attention while maintaining long-term visibility.

9. Create Branded Hashtags

Branded hashtags are an effective way to build community and encourage user-generated content. By creating a unique hashtag that represents your brand or a specific campaign, you can drive engagement and increase brand visibility. Encourage your audience to use your branded hashtag when sharing content related to your brand, creating a ripple effect that broadens your reach.

10. Place Hashtags Strategically

The placement of hashtags can influence their effectiveness. You can include them in the caption or the first comment, depending on what works best for your brand’s aesthetic and engagement. Some brands prefer placing hashtags in the caption for visibility, while others use the first comment to minimize clutter. Experiment with different placements to see what resonates best with your audience.

11. Use a Hashtag Generator

What if you could skip the time-consuming research and creation process? As a busy marketer or social media influencer, your time is valuable. That’s why Heropost is a great option—it handles all the hashtag-related processes for you. Heropost offers comprehensive, AI-driven hashtag research tools that allow you to effortlessly find and explore the right hashtags. You can conduct hashtag searches, access advanced reports, save hashtag groups, and benefit from a frequently updated database.

12. How Many Hashtags Should You Use on Instagram?

Instagram’s official Creators account recently recommended using only 3 to 5 hashtags per post, which might seem surprising given the platform’s 30-hashtag limit. This recommendation highlights how Instagram’s SEO works and emphasizes quality over quantity.

13. Should Hashtags Go in Captions or Comments?

When it comes to hashtags, where you place them matters. Surprisingly, only 12.3% of Instagram users put hashtags in comments, while 87.7% prefer the caption. Since the caption is the most visible part of a post, placing hashtags there increases the likelihood of your content being discovered.

14. How Can I Measure the Effectiveness of My Hashtags on Instagram?

Measuring the effectiveness of your hashtags on Instagram requires a strategic approach. Fortunately, Heropost simplifies this process with it’s AI-driven engine, you can generate hashtags based on post or profile analysis, increasing your chances of reaching a broader audience and driving engagement.

Instagram Hashtags FAQs

  1. How Do Branded Instagram Hashtags Differ from Campaign Instagram Hashtags?
    A branded Instagram hashtag is unique to your brand or business, often featuring your company name, product name, or slogan. Campaign hashtags, on the other hand, are created for specific marketing or promotional efforts, encouraging users to participate and share content related to the campaign.
  2. Is There a Way to Use Hashtags “Hiddenly” on Instagram?
    Yes, you can use hashtags “hiddenly” by placing them in your Instagram stories with stickers or text that can be resized and repositioned. Alternatively, you can put hashtags in the first comment of your post to keep them out of immediate view while still benefiting from their discoverability.
  3. Are There Differences in Hashtag Usage Between Personal and Business Instagram Accounts?
    While the purpose of hashtags remains the same, their strategic application may differ. Personal accounts often use hashtags to express interests or connect with communities, while business accounts focus on hashtags that align with their brand, audience, and marketing goals.

Final Thoughts

This guide is a comprehensive resource for mastering Instagram hashtags, dispelling myths, and highlighting the true potential of these powerful tools. While hashtags may seem straightforward, using them effectively requires careful planning and strategic execution. From researching relevant hashtags to balancing their usage, this guide covers it all. Whether you prefer a hands-on approach or want to simplify the process with tools like Heropost, you’ll be equipped to elevate your hashtag game and drive greater success on Instagram.

 

The post Mastering Instagram Hashtags: The Ultimate 2024 Guide appeared first on Heropost.

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Jason August 29, 2024 0 Comments

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers are great ways to increase engagement and boost your presence in the photography world. People discover content through hashtags, which helps growth. To receive more shares, likes, and comments, you should add the most popular hashtags to the photo you share. Therefore, you need to utilize niche-specific hashtags that can gain relevant exposure to your posts. In this article, we will help you find the best hashtags for your niche!

Tips for Adding Hashtags

It is possible to add 30 hashtags per photo on Instagram post captions. However, it’s better not to overload your captions with too many hashtags that do not work much with your niche. Instead, you should pick the specific ones that are related to your posts. So, always be careful to type relevant hashtags. Use a combination of common hashtags and niche-specific hashtags to increase viewers as a photographer. If you don’t have time to determine what to type, Instagram Hashtags for Photographers guide is here to help you!

Check out our article about Hashtags to Grow Your Instagram to gain further insight into the world of Hashtagging.

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers

We have listed certain types of popular hashtags below for various photography styles.

You can copy them directly to your post caption. Then, wait for likes, comments, and followings as soon as you share your posts!

General Photography

#photography #photographer #photoshoot #instagood #instadaily #instaphoto #photogram #canon #portraitphotography #photographylovers #photographylover #photographyislife #photographyeveryday #photographysouls #photographyislife #photographylife #photographyart #photographyaddict #yourshotphotographer #fotografia #picoftheday #HDR #HDRspotters #photoshop

photographer hashtags

Film Photography

#photogram #35mm #35mmfilm #filmcommunity #analogphotography #filmphotography #analogphoto #analogue #ishootfilm #filmcamera #filmfeed #keepfilmalive #filmisnotdead #thefilmcommunity #believeinfilm #shootonfilm #filmphoto #filmforever #analogvibes #analoguepeople #filmphotographer

film hashtags

Fashion Photography

#fashion #fashionista #fashionblogger #fashionstyle #fashionphotographer #fashionphotography #fashiongram #fashioninsta #fashionweek #fashionaddict #fashionpost #fashionable #fashiondiaries #fashiondaily #fashionnova #fashioneditorial #fashionmagazine #fashionmodel #fashionshoot #highfashion #instafashion #ootd #fashioninspo #styleoftheday #lookoftheday #styleinspiration #styleblogger

fashion hashtags

Also, check out 35 Great Instagram Hashtags for Fashion to Increase Engagement.

Pet Photography

#animals #pets #petlovers #petsofinstagram #petstagram #catsofinstagram #catlovers #catoftheday #cutecats #catstagram #ilovemycat #catsofworld #dogsofinstagram #dogstagram #instadog #dogsofig #happydog #dogmodel #dogsdaily #instapet #dailyfluff #petoftheday #petphotography #animalplanet #bestwoof #cuteanimals #animalsofinstagram

pet hashtags

Food Photography

#food #foodie #foodstagram #foodphotography #instafood #delicious #yum #foodgram #foodporn #dinner #lunch #tasty #breakfast #foodpics #gloobyfood #onthetable #yummy #foodblogger #foodpics #foodlovers #gourmet #foodies #f52grams #foodblog #cooking #feedfeed #huffposttaste #gastronomia #foodpic #buzzfeast #foodgawker #beautifulcuisines

food hashtags

Nature Photography

#nature #naturephotography #naturelovers #nature_photo #ignature #ourplanetdaily #naturehippys_ #wildlifephotography #nature_perfection #natureonly #bestcaptureglobal #earthvisuals #visualsofearth #roamtheplanet #discoverearth #wildernessculture #earthfocus #earthpix #natgeoyourshot #allaboutadventures #natureseekers #mountains #plants #flowers #mobilemag #instagood

nature hashtags

Sky Photography

#clouds #sky #cloud #skylovers #blueskies #cloudstagram #cloudporn #skyporn #skysnappers #nature #blue #white  #sunrise #sunrises #sunset #cityscape #igcentric_nature #light #skylovers #skystyles_gf #ic_skies #iskyhub #cloudy #instahub #iloveclouds #iskygram #beauty #igcentric_nature #natur #tagsta_nature

sky hashtags

Travel Photography

#beautifuldestinations #beautifulplaces #travel #explore #travelblogger #hellofrom #travelphoto #travelgram #madetotravel #wonderful_places #traveltheworld #travelscenes #discoverearth #exploretheglobe #getlost #instapassport #sharetravelpics #worldexplorer #justgoshoot #wanderlust #letsgosomewhere #placetovisit #lifeofadventure #travelcommunity

travel hashtags

Landscape Photography

#landscapephotography #landscape #landscape_captures #landscapes #landscapelover #landscapeshot #landscape_specialist #earthoutdoors #vibes #nature #letsgosomewhere #beautifulplaces #moodygrams #hellofrom #EarthVisuals #mkexplore #travel #travelgram #madetotravel #wonderful_places #beautifuldestinations #travel #explore #travelblogger #earthfocus #earthofficial #wowplanet #viewpoint

landscape hashtags

Portrait Photography

#portrait #portraitphotography #portraitmood #portraiture #life_portraits #makeportraits #portrait_perfection #portraits #portraits_ig #portraiture #postthepeople #portraitstream #globe_people #makeportraits #top_portraits  #quietthechaos #folkportraits  #artofvisuals #justgoshoot #moodygrams #creative portraits

portrait hashtags

Sports Photography

#sport #sports #sportsphotography #sportphotographer #sportstyle #actionphotography #sportmotivation #active #extremesports #fitness #gohardorgohome #mondaymotivation #sportphoto #workout #gym #fitness #fitnessmodel #keepfit #trainhard

 

sports hashtags

Find and Schedule Hashtags

By using Heropost, you can have a strong selection of 30 reliable Hashtags! Use Heropost Top Hashtags to search for the most popular hashtags within your niche, then schedule your posts by adding hashtags to your caption. You’ll save time by scheduling your posts. Here is a How to Guide for Scheduling Instagram Posts.

By scheduling your content on Heropost, you can plan your Instagram posts in a simple and straightforward way.

 

 

The post Instagram Hashtags for Photographers appeared first on Heropost.

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Jason January 23, 2023 0 Comments

How to Add Aesthetic Instagram Highlight Covers

Instagram Stories have become the most important feature of the app. Therefore, Instagram Highlight Covers are useful tools for businesses to preserve their best Stories. They are placed directly below the bio, and they form a visitor’s first impression as they always remain visible. You can save your Stories to special folders under your profile’s bio, which makes it easier to direct viewers to the Highlights you want them to see in order. In this way, you can present all your important information on your profile and help your viewers find what they’re looking for. Your audience will reach the previous Stories that are important to you. It enables you to share your content in more practical ways.

If you haven’t created one yet, you should start by pressing “+” button right below your bio and mark the Stories you need on your profile as Highlights.

Press “+” button and mark the Stories you need on your profile as Highlights.

Be careful to put the ones that are important and representative of your work because so many Stories can cause new viewers to lose interest. Also, what’s essential is creating your Highlights according to the content of the Stories. Classify your content into small groups that will keep it organized. Determine the titles well-matched to the content. For example, if you’re mentioning your goals, simply name the Highlight “Goals”. In addition, if your brand has a theme, you can apply related titles.

Make sure to post your Stories in the recommended size and resolution. Check out Instagram Story Dimensions.

What Are Instagram Highlight Covers?

Instagram Highlight Covers are images that are placed at the forefront of stored Stories on your profile. They represent a specific Highlight. The first image in Story Highlights is automatically set as the cover by Instagram, so it is better to manually add an image. When you don’t add any cover image, your Highlights look poor quality and messy as the images are probably not related to each other at all, which lowers the chance to attract viewers.

If you want to take the next step and design your profile to entice users to look at your Stories, using attractive cover images for your Highlights is exactly what you need. They are the best for the divided group of Stories to shape in order.  It ensures that your profile looks professional, organized and well-designed. Also, it may give your visitors some idea of what the Stories are about.

             

You can publish simple Highlight Covers by adding icons to suitable backgrounds just like Siemens and Zoom.

Also, you can add the images of your products to Highlight Covers exactly as Breitling does.

 

How to Add Aesthetic Instagram Highlight Covers

To add stunning Highlights, you can use templates. Canva is a great tool to find the ideal covers on its library.  Also, another option is to create your own design that fits your brand aesthetic.

While creating or choosing the covers, pay attention to the tips below:

  • The center of the cover images should contain what you need to present because Instagram automatically selects the center of the cover for the display.
  • Make sure you decorate your Instagram profile more stylish and impressive with these covers.
  • Determine your color palette.
  • Blend the cover images with your brand colors and fonts. Use theme if you have any.
  • Use descriptive simple keywords if you add texts to the covers.
  • Make them easy on the eyes.
  • Create a cohesive look on each individual cover as you divide your marked Stories into Highlights.

Using Instagram Highlight Covers Templates

  1. Go to Canva, and open a new Instagram Story design.
  2. Click on the Templates, and search for “Highlight Cover”. Check out Canva’s library.
  3. You can find any kind of template by filtering color or language and chose one you wish.
  4. After you’ve found your ideal covers, apply the pages to your blank design. You don’t have to use them just exactly the way they are. By clicking on, you can change the titles, colors, background, or icons to customize the template to your needs. It’s all up to you to edit the specific details of each element. You can switch up the colors and fonts in your brand’s color palette.

 

Creating Instagram Highlight Covers

When the images on Highlights don’t look appealing, it’s time to create your own. By using Canva, you have the opportunity to add a variety of elements on Highlight Covers. It provides anything to create an aesthetic cover.

For instance, let’s say your profile colors are in blue shades and you want covers related to sea or ocean! How will you design? Follow these simple steps:

  1. Open a new Instagram Story design.
  2. Click on “Elements” and find “Frames”.
  3. Press “Circle Frame” to add the circle element to shape your cover.
  4.  Shape the circle to create the exact size recommended by canva below. Adjust the size and align the position of the circle.
  5. It’s time to determine what kind of background you need for the cover. What would represent your Highlights better? Text the keywords related to the images you’re looking for to the search bar. Or, you can upload your images.
  6. When you find the right image for your cover, simply press the image and it will be added to your design. Now, drag it to the center of the circle frame so that image will be shaped circular.
  7. Add your text or chose sticker. Add the text by centering a descriptive word. It should make it clear to people what they can expect when they click on the Highlight. Or, if you want to add a sticker or an illustration, search on “Elements” and drag them to the circle.
  8. To create variety, swipe left to create a new page and copy the previous page. Try to make variations of the first page and create a cohesive look when they are viewed together. So, be sure to use the same kind of icons or texts. Pay attention to the color match. Just determine a theme and keep it. Download it when you’re done.

How to Publish Instagram Highlights Covers

Once you create your Highlight Covers, you can publish them on your profile. Follow the next steps:

  1. Click on the Highlights to edit them. Press on the ellipsis at the bottom of the screen and choose “Edit Highlight”.
  2. When you go to Highlights editor, press “Edit cover” button below your current cover image and chose your designed one. Make sure that you centered the circle in the right position by moving.
  3. Apply the same process to every Story Highlight on your profile. Plus, don’t forget to text the titles of Highlights.
  4. You can determine a phrase for your Highlight titles, too. Or, just name them with simple explanations.

 

In Conclusion

Instagram Highlights enable you to present the best content to your viewers. They offer a chance to make a good first impression. It is important to set them in an aesthetic way to attract followers, which is highly possible by adding ideal Highlight Covers.

The post How to Add Aesthetic Instagram Highlight Covers appeared first on Heropost.

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Jason January 23, 2023 0 Comments