No real estate agent wants to waste their day at an unproductive open house. Catch leads, please sellers, and become a hyperlocal leader with these 31 tips!
31 Open House Tips to Capture Promising Leads is just one of many great real estate strategies on The Spark
As a mortgage loan officer, you get the privilege of guiding your clients through one of the biggest decisions of their lives. But first, you’ll need to find a way to connect with your target audience. Here are five mortgage marketing strategies in 2022 that you can use to boost business.
To generate effective leads, you’ll need to convince potential clients to share their contact details. One way to do that is by offering a “lead magnet” on your mortgage broker website to boost your mortgage marketing strategies in 2022.
A lead magnet can be anything that you offer in exchange for a customer’s name, email address, or other information. For example, you might write a short eBook titled Tips for First-Time Homebuyers.
By offering something of value, you stand a better chance of capturing customer data.
These days, your customer base can be found all over the digital map. That means you’ll need to market through as many channels as possible, including:
This can be a lot to juggle. That’s why a good Customer Relationship Management (CRM) platform can help you stay organized and on top of your communications.
In the mortgage business, it’s all about relationships. Help your clients connect to you more personally through a custom video.
A high-quality video might serve as a useful introduction to your webpage. Shorter videos might be good additions to your email marketing and could become shareable content on your social media pages.
Mortgage loan officers are part of a larger network of industry professionals. Build relationships with others in your area, such as:
These relationships can help you find new leads, and you can also offer partnerships that offer mutual benefit.
You can connect with these individuals by contacting them through their websites or social media pages. You can also build a network by attending events and trade shows in your area.
Your clients can often be some of your greatest assets. Asking for customer reviews can help you learn more about what you’re doing well. Listening to their feedback can also highlight ways in which you might improve your mortgage marketing strategies in 2022.
Client reviews can also be a great marketing tool. You can showcase the most popular reviews on your website or social media pages. You might also contact these clients and ask if you can share their “success stories.” This is an intricate part of a mortgage marketing strategy in 2022.
This will help you learn and adapt as you go while helping future clients understand what your process will look like.
Make marketing easier with the right CRM platform. BNTouch offers a unique suite of features that can help you with email marketing, custom video, and more.
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Dealing with know-it-all real estate clients? If so, don’t write these difficult clients off. If you deal with their underlying worries with patience and empathy, you could turn them into happy clients for life.
How to Deal with Know-It-All Real Estate Clients is just one of many great real estate strategies on The Spark
As in-person interactions increase, so do the safety risks for real estate agents. The following security technologies will keep real estate agents safe in the most common, high-risk scenarios on the job.
The Security Technology Keeping Real Estate Agents Safe in 2022 is just one of many great real estate strategies on The Spark
Housing prices have risen considerably in the last year, with no clear end in sight. As a mortgage loan officer, it’s important to understand how economic, social, and industry trends can impact your business. Here are 5 mortgage industry trends to watch in 2022:
According to CNBC, the average mortgage rate has now passed 5%. This means that the average homeowner will pay roughly 38% more for a home this year compared to a year ago.
A survey performed by Fannie Mae revealed that roughly 7 out of 10 Americans (69%) expect mortgage rates to continue rising. This pessimism might make your customers reluctant to jump into a mortgage in the coming year.
The real estate website Zillow reports that the number of available houses dropped in the last year. Zillow listed 729,000 homes in February of this year, a 25% decrease from last year.
If you’re a mortgage broker, it’s important to network with local real estate agents. Partnering together can help you focus on your clients and connect them to the right homes.
Trends indicate that homeowners have the upper hand when it comes to selling their homes. But a “seller’s market” also means that existing homeowners will have difficulty finding a home of their own.
This means that rather than selling their home outright, many homeowners are tapping into their equity to make an upgrade. Mortgage brokers that specialize in cash-out refinancing options might take advantage of this mortgage industry trend in the coming year.
As new generations enter the housing market, they’re turning to the internet for guidance on mortgage industry trends. New homeowners rely on digital tools to compare mortgage rates, check their credit scores, and learn more about loan programs.
It’s important for loan officers to leverage their digital platforms to reach their target market. Hosting webinars and posting helpful guides on homeownership can help you reach a new audience.
You can stay ahead by implementing a customer relationship management (CRM) tool. This type of digital platform can help you stay organized, develop new marketing strategies, and build a personal connection with your clients.
Finally, with rising home costs and talk of a “housing bubble,” cynicism and anxiety abound. This is particularly true for millennials and gen z, both of whom already face challenges from unemployment and student debt.
Now can be a time to distinguish yourself as a loan officer. You can offer clients the confidence they need to navigate these uncertainties. Offer a personal connection through videos, webinars, and more.
The right customer relationship management (CRM) tools can help you organize your efforts and connect with clients keeping up with all mortgage industry trends. The BNTouch Mortgage CRM system can help you build your brand and market your services using the latest digital tools.
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Virality doesn’t always translate to long-term success in real estate social media marketing. To generate hot leads and build lasting social media staying power, we need to focus on consistent social media growth. Here’s how to do it.
The 5 Keys to Consistent Social Media Growth for Real Estate Professionals is just one of many great real estate strategies on The Spark
It is time to change for you to change brokerages? Make sure you’re choosing the right real estate brokerage for you before taking the leap.
15 Key Questions Real Estate Agents Need to Ask Before Joining a New Brokerage is just one of many great real estate strategies on The Spark
Real estate customers have a lot of options when it comes to securing a loan. If you’re a mortgage loan officer, you don’t have to be a client’s first choice, but you do want to be their best choice. Here are five ways that you can stand out from the competition.
Not every mortgage broker will serve the same clientele. Carve out a unique niche by focusing on a specific area.
This might include:
This niche will help you better connect to your clients’ needs, and it can also help you stay focused.
Your “brand” is what distinguishes you from your competitors. Your personal brand includes your name (or the name of your company), a logo, and a brief tagline that describes what you offer.
Ideally, your brand will fit your niche. You want your target audience to associate your brand with your unique service. Your website and social media page(s) can be used as platforms for cultivating brand awareness among your core customer base.
Being a mortgage loan officer is serious business, but that doesn’t have to mean boring. Personalizing your branded content can help you develop a deeper connection with your customer base.
One way to do this is through custom video content. You can use videos to share your own story and highlight the services you offer as a mortgage broker.
With the right customer relationship management (CRM) software, you can integrate video content into your other marketing efforts. Enhance your email marketing and social media content with personal video messages.
In the world of digital marketing, content is king. This includes formats like blog posts, videos, and social media content that relates to your core services.
Make sure that your content offers something of value to your target audience. Think of topics that relate to your niche, such as:
You might also consider assembling some of these tips into a downloadable document. You can then offer this guide/booklet in exchange for customer information to generate more leads.
Real estate agents work with loan officers on a regular basis, but you can set yourself apart with the right tools.
For instance, a CRM platform can help you organize your leads into a structured pipeline. This makes it easier for you to partner with area realtors and create a strategy for connecting with new clients.
BNTouch understands the unique needs of the mortgage industry. That’s why we offer customer relationship management (CRM) solutions that help you build your brand, build relationships, and tell your story.
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Real estate marketing in 2022 is more competitive than ever. Find out how to organize your winning marketing plan and get ahead of the pack with our total guide.
The Complete Real Estate Marketing Guide for 2022 is just one of many great real estate strategies on The Spark
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