How to Add Aesthetic Instagram Highlight Covers

Instagram Stories have become the most important feature of the app. Therefore, Instagram Highlight Covers are useful tools for businesses to preserve their best Stories. They are placed directly below the bio, and they form a visitor’s first impression as they always remain visible. You can save your Stories to special folders under your profile’s bio, which makes it easier to direct viewers to the Highlights you want them to see in order. In this way, you can present all your important information on your profile and help your viewers find what they’re looking for. Your audience will reach the previous Stories that are important to you. It enables you to share your content in more practical ways.

If you haven’t created one yet, you should start by pressing “+” button right below your bio and mark the Stories you need on your profile as Highlights.

Press “+” button and mark the Stories you need on your profile as Highlights.

Be careful to put the ones that are important and representative of your work because so many Stories can cause new viewers to lose interest. Also, what’s essential is creating your Highlights according to the content of the Stories. Classify your content into small groups that will keep it organized. Determine the titles well-matched to the content. For example, if you’re mentioning your goals, simply name the Highlight “Goals”. In addition, if your brand has a theme, you can apply related titles.

Make sure to post your Stories in the recommended size and resolution. Check out Instagram Story Dimensions.

What Are Instagram Highlight Covers?

Instagram Highlight Covers are images that are placed at the forefront of stored Stories on your profile. They represent a specific Highlight. The first image in Story Highlights is automatically set as the cover by Instagram, so it is better to manually add an image. When you don’t add any cover image, your Highlights look poor quality and messy as the images are probably not related to each other at all, which lowers the chance to attract viewers.

If you want to take the next step and design your profile to entice users to look at your Stories, using attractive cover images for your Highlights is exactly what you need. They are the best for the divided group of Stories to shape in order.  It ensures that your profile looks professional, organized and well-designed. Also, it may give your visitors some idea of what the Stories are about.

             

You can publish simple Highlight Covers by adding icons to suitable backgrounds just like Siemens and Zoom.

Also, you can add the images of your products to Highlight Covers exactly as Breitling does.

 

How to Add Aesthetic Instagram Highlight Covers

To add stunning Highlights, you can use templates. Canva is a great tool to find the ideal covers on its library.  Also, another option is to create your own design that fits your brand aesthetic.

While creating or choosing the covers, pay attention to the tips below:

  • The center of the cover images should contain what you need to present because Instagram automatically selects the center of the cover for the display.
  • Make sure you decorate your Instagram profile more stylish and impressive with these covers.
  • Determine your color palette.
  • Blend the cover images with your brand colors and fonts. Use theme if you have any.
  • Use descriptive simple keywords if you add texts to the covers.
  • Make them easy on the eyes.
  • Create a cohesive look on each individual cover as you divide your marked Stories into Highlights.

Using Instagram Highlight Covers Templates

  1. Go to Canva, and open a new Instagram Story design.
  2. Click on the Templates, and search for “Highlight Cover”. Check out Canva’s library.
  3. You can find any kind of template by filtering color or language and chose one you wish.
  4. After you’ve found your ideal covers, apply the pages to your blank design. You don’t have to use them just exactly the way they are. By clicking on, you can change the titles, colors, background, or icons to customize the template to your needs. It’s all up to you to edit the specific details of each element. You can switch up the colors and fonts in your brand’s color palette.

 

Creating Instagram Highlight Covers

When the images on Highlights don’t look appealing, it’s time to create your own. By using Canva, you have the opportunity to add a variety of elements on Highlight Covers. It provides anything to create an aesthetic cover.

For instance, let’s say your profile colors are in blue shades and you want covers related to sea or ocean! How will you design? Follow these simple steps:

  1. Open a new Instagram Story design.
  2. Click on “Elements” and find “Frames”.
  3. Press “Circle Frame” to add the circle element to shape your cover.
  4.  Shape the circle to create the exact size recommended by canva below. Adjust the size and align the position of the circle.
  5. It’s time to determine what kind of background you need for the cover. What would represent your Highlights better? Text the keywords related to the images you’re looking for to the search bar. Or, you can upload your images.
  6. When you find the right image for your cover, simply press the image and it will be added to your design. Now, drag it to the center of the circle frame so that image will be shaped circular.
  7. Add your text or chose sticker. Add the text by centering a descriptive word. It should make it clear to people what they can expect when they click on the Highlight. Or, if you want to add a sticker or an illustration, search on “Elements” and drag them to the circle.
  8. To create variety, swipe left to create a new page and copy the previous page. Try to make variations of the first page and create a cohesive look when they are viewed together. So, be sure to use the same kind of icons or texts. Pay attention to the color match. Just determine a theme and keep it. Download it when you’re done.

How to Publish Instagram Highlights Covers

Once you create your Highlight Covers, you can publish them on your profile. Follow the next steps:

  1. Click on the Highlights to edit them. Press on the ellipsis at the bottom of the screen and choose “Edit Highlight”.
  2. When you go to Highlights editor, press “Edit cover” button below your current cover image and chose your designed one. Make sure that you centered the circle in the right position by moving.
  3. Apply the same process to every Story Highlight on your profile. Plus, don’t forget to text the titles of Highlights.
  4. You can determine a phrase for your Highlight titles, too. Or, just name them with simple explanations.

 

In Conclusion

Instagram Highlights enable you to present the best content to your viewers. They offer a chance to make a good first impression. It is important to set them in an aesthetic way to attract followers, which is highly possible by adding ideal Highlight Covers.

The post How to Add Aesthetic Instagram Highlight Covers appeared first on Heropost.

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Jason January 23, 2023 0 Comments

11 Important Real Estate Social Media Predictions for 2023

With new social media changes come new creative marketing opportunities. Here are 11 social media predictions for 2023 that real estate agents need to know!

11 Important Real Estate Social Media Predictions for 2023 is just one of many great real estate strategies on The Spark

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Jason January 21, 2023 0 Comments

Stand Out and Connect with Millennials Online Using These 5 Strategies

Millennials do just about everything online. Shopping, banking, and even online dating happen with a swipe of the thumb. But companies seeking to reach younger generations must cut through the noise on social media.

If you’re a mortgage broker or lender, use these five strategies to connect with millennials online.

1. Use Keywords to Get Noticed

Search engine optimization (SEO) ensures that your website appears near the top of search engine results pages. Use keywords like “first-time mortgage programs” or “lenders near me” on your site. That way, when users search for those terms, your website will appear in the top search results.

Millennials rely on web searches to learn more about their options. As such, this can be a great way to increase your visibility.

Try to use these keywords in all of your content. That way, every blog post increases your chances of appearing in customer web searches.

2. Find the Right Channels

Starting a Facebook business page is free and simple. But there’s a variety of social media platforms out there. If you want to connect to millennials, you might have an easier time on a platform like Instagram.

A mortgage CRM platform can offer curated content and marketing templates to make it easy to keep your channels updated. Just make sure you respond to comments and questions, as these can become your next sales lead.

3. Connect with Video Content

If a picture is worth a thousand words, a video is worth many more. Younger web users would rather watch a video than sift through a blog post. Plus, users can like and share these videos with their friends, giving you access to a broader network of potential borrowers.

Posting video content online can prompt more engagement than other types of posts. Videos can even help you connect more personally with younger borrowers.

4. Share Customer Stories

Millennials value authentic communication. And what could be more authentic than the stories of your satisfied customers?

Gather reviews and testimonials from your previous clients and share them on your webpage and social media channels. Millennials will respond to these stories and may even base their decision on the reviews they see from other mortgage customers.

5. Speak to Their Values

Younger borrowers are eager to support companies that share their values. Millennials want to know that your mortgage practice pursues diversity and inclusion or offers sustainable business practices.

For example, you might create social media posts that highlight a recent community service project. This sort of content can connect with millennials who share your passion for service.

Connect to Millennials with a Mortgage CRM

A customer relationship management (CRM) system allows you to manage your customers as well as your mortgage practice. The BNTouch platform can help you develop a marketing strategy and manage your content to drive engagement.

Discover more about what this platform can do for your practice. Reach out to BNTouch today to schedule a demo.

 

The post Stand Out and Connect with Millennials Online Using These 5 Strategies appeared first on .

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Jason January 19, 2023 0 Comments

Shorten Your Real Estate To-do List and Increase Profit

Agents overwhelmed by responsibility often miss two things in their business: delegation and automation. This is how to master both.

Shorten Your Real Estate To-do List and Increase Profit is just one of many great real estate strategies on The Spark

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Jason January 16, 2023 0 Comments

How to Become the Top Choice Lender for Millennial Borrowers

Homeownership has long been the apex of the American dream. Even so, many millennials worry about the cost.

Mortgage brokers and lenders have to work hard to showcase their value to younger buyers. Here are five ways to stand out among millennial borrowers.

Build a Strong Web Presence

If you already have a website, make sure it’s clean, modern, and up-to-date. Most millennials browse the web using their phones. As such, it’s particularly important for your web content to look great across all devices.

Update your social media page updated as often as you can. This is where a customer relationship management (CRM) system can be helpful.

A good mortgage CRM can provide curated content. This, in turn, makes it easier to upload a steady stream of quality content.

Offer Education and Guidance

Most young millennials (age 18-31) are first-time buyers. This information comes from survey data from the National Association of Realtors (NAR). These borrowers may be unfamiliar with the mortgage process.

This is an opportunity for you to offer educational content and guidance. It also shows the importance of fostering regular communication. Bridge-building solidifies the borrower relationship.

Seek to build relationships with millennials. Offer support before you offer a sales pitch. Your clients will notice and appreciate your outreach efforts.

Provide Self-Serve Options

Millennial borrowers value convenience and efficiency above all else. One way to provide that is through a customer portal. These helpful online tools allow borrowers to submit important documents. They can also sign forms and send messages without coming to your office.

Self-serve technology also provides greater visibility of the lending process. With a customized portal, younger borrowers can experience faster results and full transparency.

Connect Through Video Marketing

Younger shoppers are more willing to watch a video than read a blog post. Create video content that informs millennials about the borrowing process.

A solid mortgage CRM can help you create this video content. Most social media platforms allow you to pull these videos into your marketing content. This can help you drive engagement among millennial borrowers.

Highlight Customer Stories

Your mortgage marketing strategy should include reviews and testimonies from former clients. No content could be more authentic than the real stories of satisfied customers. Focus on the stories of millennial borrowers. This can help future customers understand how you can help them achieve their dreams.

Again, you can use a mortgage CRM to gather and curate these reviews. Post customer stories on your webpage or social media channels. The best CRM systems even let you screen and respond to negative reviews before they go public.

Mortgage Marketing and More

With the right mortgage CRM system, you’ll be able to connect with a variety of customers.

Millennials will appreciate the easy communication and online customer portal. But the BNTouch platform offers advanced marketing tools. You can use these tools to drive engagement and grow your business.

To see these features in action, contact BNTouch to schedule a demo.

Request a free demo

The post How to Become the Top Choice Lender for Millennial Borrowers appeared first on .

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Jason January 13, 2023 0 Comments

17 Innovative Ways to Generate Real Estate Leads in 2023 (Without Social Media)

The real estate market moves fast and your lead generation needs to keep up. Check out some of these innovative lead gen ideas for 2023.

17 Innovative Ways to Generate Real Estate Leads in 2023 (Without Social Media) is just one of many great real estate strategies on The Spark

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Jason January 12, 2023 0 Comments