Instagram Insights give real estate agents an instant view of the success of their marketing efforts. Learn how to read Instagram metrics and accurately measure your real estate Instagram campaign.

Getting Started with Instagram Analytics for Real Estate is just one of many great real estate strategies on The Spark

The best marketing strategies don’t just get your name out there. They also help you capture information about potential borrowers. As a lender, it’s important to develop a pipeline that helps you connect with customer leads. Here are five marketing ideas for lenders to attract more leads.

1. Create a “Lead Magnet”

Offer your online visitors something of value in exchange for their contact information. A subscription to your newsletter or blog might be a start, but customers may still be wary of junk mail clogging their inboxes.

Instead, create a “lead magnet.” This is a product or discount that entices visitors to provide their details. For instance, if you specialize in loans for first-time borrowers, create a brief e-book. Customers can download the book from your site only after providing their name, phone, or email address.

2. Invest in PPC Marketing

Digital advertising can increase your exposure to potential borrowers. Pay-per-click (PPC) advertising such as Google Ads can display an ad for your company every time a user searches for a related business.

When you pair PPC marketing with a strong lead magnet, you’ll be better equipped to capture data about your online visitors.

Best of all, you only pay when people click, which makes this one of the more budget-friendly marketing ideas for lenders.

3. Share Great Content

Content marketing lets you flex your skills as you engage new customer segments. Blogs and videos showcase your expertise and let prospective customers get to know your company. As always, make sure your content is set up to capture customer data.

A modern customer relationship management (CRM) platform makes this easier. Many CRMs offer prebuilt content and templates to help you generate articles, videos, and other resources.

4. Host an Event

An event can be a great way to connect directly with prospective borrowers. You may want to partner with other area professionals to put together a seminar. Offering tips for new home buyers might attract your target market, and you can use the registration process to capture new leads.

Even if you don’t host an in-person event, a live webinar can accomplish the same goal, and it also offers the chance to capture client data.

5. Build Your Network

Other professionals, such as realtors and lawyers, can connect you to potential clients. In fact, real estate professionals might be impressed with the pipeline you’ve created, thanks to your CRM platform. 

Others can even feed you new leads when on the go, and you can manage these relationships through the intuitive dashboard on your CRM software.

Even former clients can offer referrals. Following up with your customers within the first year can make them more likely to recommend your services to their friends and family.

Marketing Tools You Can Rely On

These marketing ideas for lenders can be easily accomplished through a customer relationship management (CRM) platform. BNTouch can streamline your administrative processes and put marketing tools at your fingertips. Want to see these features in action? Contact BNTouch today to schedule a demo.

The post 5 Unbeatable Marketing Ideas for Lenders to Attract More Leads appeared first on .

Real estate agents only need these 8 steps to wrap up their year in business on the right note and set the pace for the next twelve months.

The Essential End-of-Year Checklist for Real Estate Agents is just one of many great real estate strategies on The Spark

Real estate branding is more than just a logo. Learn how agents and teams connect and communicate with their target audiences with this guide, complete with examples!

Real Estate Branding for Agents and Teams is just one of many great real estate strategies on The Spark

Are you a real estate agent experiencing burnout? Find out how to quickly and permanently minimize stress from overworking.

Real Estate Agent Burnout: What, Why, and How to Bounce Back. is just one of many great real estate strategies on The Spark

It’s no secret that the mortgage market is a competitive one. Yet surprisingly, many homebuyers are content to investigate only one mortgage lender. The right marketing strategy can ensure you stand out from the competition and showcase your unique value. Here are some tips for how to market mortgage loans.

Find Your Niche

Lenders often focus on a particular area of the real estate industry. For example, your business may specialize in the following:

• Commercial real estate
• First-time home buyers
• Refinancing options

Highlighting your niche can better equip you to reach the associated customer base. Emphasizing this niche in your marketing materials can distinguish you from other lenders.

Modernize Your Website

You probably already have a company website. But when was the last time it was updated? You may want to “audit” your web content to ensure:

• It features a clean design
• It looks great on mobile devices
• Users can navigate your site easily

You’ll also get more first-time visitors through search engine optimization (SEO) strategies. This means using keywords that help increase your online visibility. 

For example, when a user searches for “first-time home loans,” you want your website to rise to the top of the search engine results page. SEO can help you achieve more clicks.

Invest in Quality Content

Content is king. Many of your key customers are coming to you not only for the product itself but also for guidance along the journey. Creating quality content can help them learn more about the lending process. It can also showcase your expertise and build credibility and trust among your future clients.

Here’s a tip: use video marketing for a more direct, personal approach. If you have the right customer relationship management (CRM) platform, you may already have access to content creation tools that include video marketing.

Find the Right Marketing Channels

Where is your core market? What channels work best for reaching them? The answer to these questions may vary depending on where borrowers are in their customer journey.

This means that social media ads or Google Ads can be a great way to make an initial impression. But once you capture their info, email marketing can offer a more personal touch. Using the right channels at the right time can help you nurture strong relationships and become the preferred choice of lender.

Build a Local Network

There may be other real estate professionals in your area who want to learn how to market mortgage loans or other products. Networking with these professionals can help you learn from one another. Some realtors may be so impressed with your mortgage pipeline that they help pass on new leads.

In other cases, a local network can help you assemble local events and seminars that you can use to connect with your client base.

Get the Marketing Tools You Need

Learning how to market mortgage loans is a vital step in a larger journey. The BNTouch platform can help market your business and build strong client relationships.

Contact our team today to schedule a demo and learn how the right CRM platform can enhance your business.

The post A Complete Guide for Lenders on How to Market Mortgage Loans appeared first on .