Happy New Year to all Our Subscribers and Everyone Considering Joining the BNTouch Family! 

You might have heard the unemployment stat is down to 7%. Which is great and all, but there is another statistic that isn’t doing so well: mortgage applications. 

Oh sure, rates are down, real estate markets are tidy, and there is still a ton of disposable income in the US. Yet, you have a problem. 

Specifically, reaching your target audience with a plethora of mortgage content and marketing strategies isn’t working like it used to. Why? Because prospects are rejecting your strategies. Let’s look forward to more advances in the technology driving our industry in 2023.

 It comes as no surprise that mortgage technology is dominating the mortgage industry with all its advances. 2023 will bring more leads and clients for professionals who choose to automate in 2023.

 New Features: 

In 2022, BNTouch experienced some significant upgrades which made our task management system better than ever before. 

The new features we have been working on are based on customer feedback – so feel free to let us know what you think of the new tasks and issue tracking tools. 

These will help you manage issues with ease while collaborating with your team on projects.

New Features Include: 

• Purchase Analysis 
• Loans with Multiple Borrowers 
• Checklists 
• Email Constructor 
• Scheduled SMS 
• Credit Pulls 
• Email Validation

We’re constantly working hard behind the scenes to roll out new features, so look for some exciting additions in 2023!

What to look forward to in 2023:

•  New exciting AI features
• New integrations
• Improved email tracking
• More productivity tools and enhancements
• Stay Tuned for More

We are excited about the future of our product, and we hope that you are too. We are in the best position to create a stronger, bolder product that impacts our customer relationship management. There is nothing we love more than being able to give our users the best possible experience.

Thank you for your continued support in making BNTouch the best it can be! 

Are you ready to join the BNTouch Family in 2023? Why not schedule a free no-obligation demo today!

The post 2022 Year End Report appeared first on .

Learn about real estate PPC advertising, including helpful tips and tricks to kick off a successful paid marketing campaign!

The Definitive Real Estate PPC Guide is just one of many great real estate strategies on The Spark

If your real estate email list is dwindling due to unsubscribers, it’s time to take stock of what needs to be changed. There are a few essential keys…

Why Are My Real Estate Email Subscribers Unsubscribing? is just one of many great real estate strategies on The Spark

Imagine Santa’s elves going all out to make your holiday season more cheerful. They decked out your yard to the envy of your neighbors. That hard-to-find gift you’ve been stressing over? Already wrapped and nestled under the tree. Done.

We’re Santa’s Elves to your Digital Marketing

Our new Social Media service is a fast, impressive, and effective solution to ENHANCE your marketing reach, BOOST your lead generation, and INCREASE brand recognition.

Book a Call – Get “40% Off”

Social media has proven to be one of the most powerful ways to reach prospective borrowers in 2022, and it will be even more critical in 2023. But doing it with consistency and relevancy is a challenge. We get it.

However, it cannot be ignored. 

Adding our new social media to your marketing stack TODAY will ensure you get the best price on the mortgage industry’s most robust social media marketing service. 

Automated and Done-For-Your Social Media Marketing: Exclusive Sale for the Season!

Helping you leverage social media to make meaningful connections with borrowers and stand out as a local industry leader.

Automated Social Media features:

• Evergreen content — Search-optimized, high-value content
• Diverse Topics— Ranging from consumer tips, loan product info, holiday, and more
• Branded — Graphics are branded with logo and company color scheme
• Landing Pages –Content has dedicated landing page within your LenderHomePage website
• Automated –Posts are automatically shared on company social pages

Done-For-You Social Media features:

• Trending News –Buzz-worthy industry topics and breaking news
• Engaging –Insightful and relevant content that invites conversation
• On-Brand –Graphics branded with company logo, LO profile image, and NMLS #
• Content Library –Access to 100+ share-worthy social posts
• Fresh Content Weekly –New content added 2-3 weekly with email notifications whenever new posts are available.

The Joy Of Getting The Best (at the Best Price!)

Our industry is facing some challenging times, so we want to ensure that you get our most affordable pricing on tools designed to help you win. Don’t miss out! Click below to access our limited-time holiday deal. 

Get “40% Off” Social Media Deal

Customer referrals are one of the best ways to follow up with new leads. People trust the recommendations of friends and family, which could bring these clients to your doorstep by building a lenders referral network. 

A mortgage CRM can help you manage these leads, but it all starts with the right network. Here are five simple strategies to build a strong referral network.

1. Partner with Real Estate Agents

Real estate professionals can be a great way to gain referrals. And it’s a two-way street — real estate agents can introduce you to potential borrowers, and in exchange, you offer affordable loan options.

Using a Mortgage CRM makes the process even easier. Real estate professionals can drop new leads right into your mortgage pipeline. This lets you take advantage of the professional network built by others in your community. In return, you’ll be providing a valuable service of your own, so it’s a win-win.

2. Host an Event

Community events can be a great way to attract interested borrowers. For instance, you might host an event titled “Tips for First-Time Home Buyers.” The registration process is an easy way to grab contact details and other information to follow up on later.

Bonus tip: partner with other real estate professionals to host your event. That way, you’ll get the benefit of each others’ marketing network and it may enhance the event by pooling your community’s knowledge base.

3. Publish Compelling Content

Publishing great content provides a convenient “entry point” in the referral process. 

For example, a person familiar with your services might not necessarily recommend you to their friends directly. But they might say, “Check out this article on refinancing options.” If the person likes your content, they may be more likely to take the next step and use you as their lender.

4. Follow Up with Past Clients

Past clients make the best marketers. Happy customers will tell their friends about their positive experiences and recommend you to other potential customers.

Follow up with your past clients after the first month and/or after the first year. Let them know you still appreciate them. These small points of contact will remind them of their experience and increase the chances that they will mention you to their friends.

5. Create a Borrower Pipeline

What do you do with a referral once you get one? A borrower pipeline will guide your strategy for converting new leads into satisfied clients. With a well-thought-out pipeline, you’ll be able to adjust your efforts to match different stages of the customer journey.

A mortgage CRM platform can help you manage the sales process, addressing the needs of your clients through every step. It will also automate key procedures to make the process faster and more efficient.

Where Can You Find a Quality Mortgage CRM Solution?

Customer relationship management (CRM) software helps you nurture strong relationships. And relationships are at the core of any lending business. The BNTouch platform can help you with marketing, lead generation, and team collaboration.

To learn more, request a demo today!

The post Simple Strategies to Help Lenders Set Up a Strong Referral Network appeared first on .

Rocky Foroutan, CEO and founder of LenderHomePage, was awarded 2022’s Thought Leader by PROGRESS in Lending in recognition of his bold and visionary leadership that continues to advance the mortgage industry.

PROGRESS in Lending issued this honor to executives that demonstrated fearlessness in undertaking new initiatives and embracing creativity, stating, “we need thought leaders that are not afraid to step forward and blaze a new trail. We need creativity. We need bold new ideas.”

Rocky’s passion for innovation is rooted in the idea of “frictionless integration” throughout the entire mortgage ecosystem –from consumer engagement to underwriting to document recognition to APIs.

“I believe more standards for integration and quality control should be set for the industry as a whole, and vendors are to adhere to those so things can go smoother. Innovation is alive in mortgage today.”

Read more on the PROGRESS in Lending website and this year’s full honorees list.