4 Ways Millennials Have Changed the Process of Mortgage Shopping

Millennials are now a significant percentage of home buyers. But they have a different approach to mortgage shopping than previous generations. Mortgage businesses can adapt to these changes to connect with younger borrowers.

Here are four ways millennials have changed the process of mortgage shopping. 

1. They Crave a Seamless Digital Experience

Younger mortgage shoppers are looking for a digital-first mortgage shopping experience. Millennials are looking at your website for resources and answers to their questions. 

The most successful mortgage practices offer seamless digital tools. A customer portal can make it easy to complete the steps from home. Users can upload documents, receive feedback, and more. E-signature options can likewise reduce the need for in-person appointments.  

Millennials also look to these digital platforms for better visibility. A digital platform can provide feedback so borrowers can track their progress.   

2. They’re Comparison Shoppers

Millennials worry that homeownership is beyond their financial reach. As a result, they’re looking for any advantage they can find. Millennials can use the internet to compare rates from different lenders. They may even know your rates before you ever meet them.

For that matter, many online publications put together snapshots of different mortgage companies. This allows users to compare rates and terms from major lenders. 

To better connect with millennials, it’s important to offer transparent pricing. It also helps to highlight the unique value of your lending practice. Doing so can entice millennials to make a commitment.

3. They’re Looking for Guidance

For most millennials, this is the first time they’ve purchased a house. The mortgage process can seem like unfamiliar territory. In the past, these young adults have looked to their parents for guidance and support. But many millennials live at a considerable distance from their families.

This may leave them looking elsewhere for direct guidance. How can your mortgage practice fill this gap? By offering educational tools and other resources. These resources should aim to educate millennials on how the process works. That way, they’ll know what to expect and how to meet the lending requirements. 

Additionally, you can establish regular communication with your clients. The right mortgage CRM can send automated messages at regular intervals. This gives millennial borrowers clear, consistent feedback at every step of their journey.

4. They Want You to Share Their Values

Today’s borrowers want to partner with companies that share their values. Does your mortgage company pursue sustainable initiatives? Do you emphasize diversity and inclusion among your team members? Do you give back to the community?

Millennials are more inclined to commit to companies with values that mirror their own. Highlighting your commitment to social responsibility can help you connect with millennial customers.

Many Challenges, One Solution

Are you ready to address these concerns? If so, a mortgage CRM system can help you market your business. It can also provide a digital experience to meet the needs of millennial borrowers.

Discover how the BNTouch platform can transform your business.

Contact us today to schedule a demo!

Request a free demo

The post 4 Ways Millennials Have Changed the Process of Mortgage Shopping appeared first on .

Read More
Jason January 26, 2023 0 Comments

Aesthetic Username Ideas

Do you need aesthetic username ideas and aren’t sure about what to choose? Here in this article, we have listed aesthetic username ideas that you can use. A cool username surely creates a good impression on social media. Maybe your real name is already taken on the platforms. Therefore, using a phrase as your username might be simpler. Also, it is possible to stay hidden by typing these kinds of names. Sometimes it is better not to use our real names so that we can be anonymous. In this way, we can hide from the people that we don’t want to share our posts with.

Get Inspired

You can take the aesthetic username ideas that we have created as suggestions and get inspired. These are the best for Twitter, Instagram, Tumblr, TikTok, games, etc. There are many different options to choose from. Choose the right one that will help people get to know you better. So, be creative and create something memorable and shows off who you are as a person!

For further suggestions, read our article Username Ideas.

Also, check out How to Create the Perfect Instagram Bio to have insights about creating your bio!

aesthetic username

Aesthetic Username Ideas For Boys

  • SkyWalker
  • AloneWolf
  • DragonDriver
  • SpacePirate
  • ShadowDimension
  • ElectricSword
  • RebeliousWarrior
  • TitanKing
  • ArkSailor
  • PirateKing
  • JungleHermit
  • TigerEye
  • DemonHunter
  • YoungZeus
  • MysticDragon
  • ThunderLord
  • RisingPhoenix
  • WhiteWalker
  • BlueShark
  • LegendaryGamer
  • Vikingkong
  • DrFrankenstein
  • ImmortalSpirit
  • GoodVibesOnly
  • HiphopKid
  • SmokeGhost
  • DarkLord
  • FireSpark
  • FunKey
  • NeonKnight

username

Aesthetic Username Ideas For Girls

  • SkyLight
  • ForestFairy
  • DreamyMelody
  • PeachySkies
  • DiamondEchoes
  • StrawberryPixie
  • VioletPearl
  • TropicalBlue
  • AquamarineSpirit
  • MsPerfectionist
  • WhiteSpirit
  • PinkySiren
  • ShiningStar
  • SnowyDust
  • AngelicBeauty
  • MagicGlow
  • CuriousKitten
  • ImmortalMermaid
  • GoldenGoddess
  • KaleidoscopicHeart
  • IcyEyes
  • VanillaSkies
  • IconicWitch
  • LittlePumpkin
  • CandyShopper
  • IonaLady
  • MoonlightSomata

username ideas

Aesthetic Usernames Ideas

  • Oasis Dreams
  • Celestial Essence
  • True Colors
  • Owl Eyes
  • Bitter Sweet
  • Empty Space
  • Rain Drops
  • Tiger Kitty
  • Wonderland Cherry
  • Eat Repeat
  • Name Wanderlust
  • Travel Forever
  • Yummy Cupcake
  • Fairy Perfection
  • Islander Babe
  • Vegan Foodie
  • EverythingatOnce
  • Missie Lucky
  • Artful Aesthetics
  • Paradise Palace
  • Handmade Heaven
  • Crystal Ball
  • Black Roses
  • Cosmic Dancer
  • Coastal Love
  • Rain Drops
  • Live at the Fiction
  • Autumn Moon
  • Diving With Sharks
  • Soft Caffeine
  • Peachy Dreamland
  • Miss Americana
  • Sparks Fly
  • Sleepy Penguin
  • Sweet Walkers
  • Fluffy Alien
  • PartyonmyMind
  • Skyline Walking

aesthetic username ideas

Soft Aesthetic Username Ideas

  • UnearthlyLove
  • HoneySilk
  • BlissCookies
  • SugaryHeaven
  • PeaceHug
  • RainbowWind
  • CutenessLoading
  • PlanetCat
  • OreoMagic
  • DollFace
  • WitchyPrincess
  • BlueberryCake
  • RedAmor
  • GardenRose
  • TickleStar
  • PinkyBlue
  • BeautyBabe
  • PineappleKitty
  • WhiteStorm
  • HoneyBeauty
  • DreamCatcher
  • UltravioletOcean
  • HappyHippie
  • SweetSparrow
  • JellyfishBubble
  • SunshineGyspy
  • SleepingPeace
  • VanillaKingdom
  • QueenKong
  • LavenderLady
  • CamefromVenus

The post Aesthetic Username Ideas appeared first on Heropost.

Read More
Jason January 23, 2023 0 Comments

Username Ideas

username ideas

On social media platforms, everyone needs unique username ideas that define them. Whether it is a business or a personal account, your username helps people recognize you and create your first impression on viewers. It is the first thing that represents you at first sight. So, identifying your username with yourself is the top priority while choosing it because you convey your identity through its meaning. A representative username is what enables people to find you on social media, and a unique and aesthetic one will also help you stand out amongst others.

Choosing your username can be confusing because of many options you can pick when you want it to sound creative and original. You know your username should be catchy to others’ eyes in order to grab their attention. The problem is sometimes it is hard to find your desired username available because it is probably already taken. Therefore, we will give you simple and effective username ideas about how to pick yours.

username ideas

Tips to Choose the Right Username Ideas

Before thinking about what is the username you need, keep in mind that your username should be:

  • Easy to remember
  • Not too long and complicated
  • Short and simple
  • Catchy and original
  • Not including symbols or numbers
  • Representative of you
  • Relevant to your business
  • Related to your content
  • Not overused or similar to the others
  • Secure, meaning not including any personal information

When you pay attention to these tips, you’ll know how you should form the right username for your account.

username ideas

The Best Username Ideas

Your username is extremely important as it is what represents you and has a long-term impression on viewers. If you have already decided what keywords you can use, different types of combinations will be useful to keep your desired username even if it is not available. Username ideas are below to help you!

Let’s get some username ideas about how you can form the one that suits you!

1. Use Your Name

If your name is available, use it directly on your username. (e.g., brand name)

@Amazon

@Toyota

@ReddBull

@aliciakeys

@charlieputh

@ciara

username ideas

2. Include Job Title

Search bars on social platforms are powerful tools for discovering people, brands, etc. We definitely recommend you add business keywords as qualifiers because people will easily discover you on the search.  It is the best way to appear in the search results and make your identity clear. For instance, someone who is looking for a social media manager will probably type “social” first.

username ideas

These usernames clearly indicate what their professionals are, which makes it easier to connect.

Just like you optimize your website with keywords and SEO, you also need to determine your username doing the same.  By using keywords related to your work you’ll identify yourself professionally and build your social media presence. It will ensure that you drive more potential followers.

 

3. Use Underscores

Adding an underscore at the beginning, end of your username, or in place of spaces is a good option to form your username. Even if your name is not available to use, you can still get it by using underscores.

@vegas_nay (Naomi Giannopoulos)

username ideas

4. Make Your Name Shorter

If your name is not easy to type or looks confusing at first sight, you can shorten your name so that it will look simple and aesthetic.

@pharrell (Pharrell Williams)

@zo (Lonzo Ball)

@aoc (Alexandria Ocasio-Cortez)

@jlo (Jennifer Lopez)

username ideas

5. Add “the” Before Your Name

Adding “the” before your name trick can be used for both personal and business accounts to keep your name. If your target keywords are already taken, you can try determiner “the”.

@thenewclassic (Iggy Azalea)

username ideas

6. Use “Official” or “Real” in Front or at the end of Your Name

Add words such as “official” or “real”. It will help you differentiate your profile from others who share the same usernames.

@kadebostany_official

username ideas

7.Add “I am”, “It’s” or “This is” Before Your Name

Adding these phrases can help when your desired name is not available to use. These three are simple ways to create unique usernames.

@iamcardib (Cardi B)

@iamdesibanks (Desi Banks)

@iamhalsey (Halsey)

username ideas

Another way is to determine your own phrase. For instance, you can add “my life as” before your name!

@mylifeaseva (Eva Gutowski)

username ideas

8. Include a Location

Use your location at the end of your name, which will help you differentiate your account from other similar ones.

@bbcscotland

username ideas

9. Add Mr, Ms, Mrs, or Miss

These can be added to personal accounts and look very aesthetic.

@missdollycastro (Dolly Castro Chavez)

username ideas

10. Type Your Last Name First

If your name is already taken, then try typing your last name in front of your name. It might even look better.

@hoskelsa (Elsa Hosk)

username ideas

Create Your Bio

Once you’ve found your ideal username ideas, also optimize your name on your profile. Create your bio carefully. If you’re using Instagram, check out How to Create The Perfect Instagram Bio.  Plus, pay attention to 5 Ways to Improve Your Instagram Profile. It will help you grow faster.

 

In Conclusion

Your username is what represents you on social media platforms. That’s why you need to think carefully and form it the way you need. If you choose it wisely, you can even widen your reach. Username ideas here to help you crate the best one. Be creative and don’t forget to follow the ideas we’ve given!

The post Username Ideas appeared first on Heropost.

Read More
Jason January 23, 2023 0 Comments

Does Instagram Notify When You Screenshot a Story

Does Instagram Notify When You Screenshot a Story

Does Instagram Notify When You Screenshot a Story? Instagram screenshot notification is a topic that everyone wonders about. Instagram launched Story feature in 2016. Users can upload an image or a video that lasts 24 hours. The feature allows people to share their daily life scenes, their thoughts, the music they like, etc., which helps everyone to connect with each other freely.

Check out Instagram Story Dimensions to see the guide to creating your Stories in the best way possible!

Also, these Stories can be saved as Highlights on right below bio. Highlights are so popular that people save and classify them by giving titles to Stories of specific moments in their lives. It’s mostly added with Covers on Highlights. Check out How to Add Aesthetic Instagram Highlight Covers if you think your profile looks too simple and needs touch-ups.

Sometimes you may wonder if someone has screenshotted your story or has someone noticed yours. Is it possible on Instagram, just like when you capture a story on Snapchat and the other Snapchatter receive an alert?

Does Instagram Notify When You Screenshot a Story

Does Instagram Notify When You Screenshot a Story?

No, it absolutely doesn’t notify it currently. There will be no alert or a sign that you screenshot someone’s Story, and you cannot see it if someone screenshot yours, too. You can hide your Story from certain people if you worry about someone screenshotting it without you knowing.

Plus, no one notices when you screenshot anything else on the platform, including posts, reels, captions, etc.

instagram screenshot notification

When Does a Screenshot Get Notified on Instagram?

Instagram screenshot notification happens when you screenshot a disappearing photo or video someone sends in your DMs. It sends an alert only if it is a disappearing content in DMs.

Instagram launched Vanish Mood in 2020, which is disappearing mode in DMs. Messages, photos, or videos that are seen disappear when you close the chat. To use it, swipe up in a DM and release your finger. When you switch to the mode, the other person will notify it. If the person you’re texting with uses this mode, there is a warning that says “[User’s name] turned on vanish mode”. Anything screenshotted will be notified in this mode.

 

The post Does Instagram Notify When You Screenshot a Story appeared first on Heropost.

Read More
Jason January 23, 2023 0 Comments

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers are great ways to increase engagement and boost your presence in the photography world. People discover content through hashtags, which helps growth. To receive more shares, likes, and comments, you should add the most popular hashtags to the photo you share. Therefore, you need to utilize niche-specific hashtags that can gain relevant exposure to your posts. In this article, we will help you find the best hashtags for your niche!

Tips for Adding Hashtags

It is possible to add 30 hashtags per photo on Instagram post captions. However, it’s better not to overload your captions with too many hashtags that do not work much with your niche. Instead, you should pick the specific ones that are related to your posts. So, always be careful to type relevant hashtags. Use a combination of common hashtags and niche-specific hashtags to increase viewers as a photographer. If you don’t have time to determine what to type, Instagram Hashtags for Photographers guide is here to help you!

Check out our article about Hashtags to Grow Your Instagram to gain further insight into the world of Hashtagging.

Instagram Hashtags for Photographers

Instagram Hashtags for Photographers

We have listed certain types of popular hashtags below for various photography styles.

You can copy them directly to your post caption. Then, wait for likes, comments, and followings as soon as you share your posts!

General Photography

#photography #photographer #photoshoot #instagood #instadaily #instaphoto #photogram #canon #portraitphotography #photographylovers #photographylover #photographyislife #photographyeveryday #photographysouls #photographyislife #photographylife #photographyart #photographyaddict #yourshotphotographer #fotografia #picoftheday #HDR #HDRspotters #photoshop

photographer hashtags

Film Photography

#photogram #35mm #35mmfilm #filmcommunity #analogphotography #filmphotography #analogphoto #analogue #ishootfilm #filmcamera #filmfeed #keepfilmalive #filmisnotdead #thefilmcommunity #believeinfilm #shootonfilm #filmphoto #filmforever #analogvibes #analoguepeople #filmphotographer

film hashtags

Fashion Photography

#fashion #fashionista #fashionblogger #fashionstyle #fashionphotographer #fashionphotography #fashiongram #fashioninsta #fashionweek #fashionaddict #fashionpost #fashionable #fashiondiaries #fashiondaily #fashionnova #fashioneditorial #fashionmagazine #fashionmodel #fashionshoot #highfashion #instafashion #ootd #fashioninspo #styleoftheday #lookoftheday #styleinspiration #styleblogger

fashion hashtags

Also, check out 35 Great Instagram Hashtags for Fashion to Increase Engagement.

Pet Photography

#animals #pets #petlovers #petsofinstagram #petstagram #catsofinstagram #catlovers #catoftheday #cutecats #catstagram #ilovemycat #catsofworld #dogsofinstagram #dogstagram #instadog #dogsofig #happydog #dogmodel #dogsdaily #instapet #dailyfluff #petoftheday #petphotography #animalplanet #bestwoof #cuteanimals #animalsofinstagram

pet hashtags

Food Photography

#food #foodie #foodstagram #foodphotography #instafood #delicious #yum #foodgram #foodporn #dinner #lunch #tasty #breakfast #foodpics #gloobyfood #onthetable #yummy #foodblogger #foodpics #foodlovers #gourmet #foodies #f52grams #foodblog #cooking #feedfeed #huffposttaste #gastronomia #foodpic #buzzfeast #foodgawker #beautifulcuisines

food hashtags

Nature Photography

#nature #naturephotography #naturelovers #nature_photo #ignature #ourplanetdaily #naturehippys_ #wildlifephotography #nature_perfection #natureonly #bestcaptureglobal #earthvisuals #visualsofearth #roamtheplanet #discoverearth #wildernessculture #earthfocus #earthpix #natgeoyourshot #allaboutadventures #natureseekers #mountains #plants #flowers #mobilemag #instagood

nature hashtags

Sky Photography

#clouds #sky #cloud #skylovers #blueskies #cloudstagram #cloudporn #skyporn #skysnappers #nature #blue #white  #sunrise #sunrises #sunset #cityscape #igcentric_nature #light #skylovers #skystyles_gf #ic_skies #iskyhub #cloudy #instahub #iloveclouds #iskygram #beauty #igcentric_nature #natur #tagsta_nature

sky hashtags

Travel Photography

#beautifuldestinations #beautifulplaces #travel #explore #travelblogger #hellofrom #travelphoto #travelgram #madetotravel #wonderful_places #traveltheworld #travelscenes #discoverearth #exploretheglobe #getlost #instapassport #sharetravelpics #worldexplorer #justgoshoot #wanderlust #letsgosomewhere #placetovisit #lifeofadventure #travelcommunity

travel hashtags

Landscape Photography

#landscapephotography #landscape #landscape_captures #landscapes #landscapelover #landscapeshot #landscape_specialist #earthoutdoors #vibes #nature #letsgosomewhere #beautifulplaces #moodygrams #hellofrom #EarthVisuals #mkexplore #travel #travelgram #madetotravel #wonderful_places #beautifuldestinations #travel #explore #travelblogger #earthfocus #earthofficial #wowplanet #viewpoint

landscape hashtags

Portrait Photography

#portrait #portraitphotography #portraitmood #portraiture #life_portraits #makeportraits #portrait_perfection #portraits #portraits_ig #portraiture #postthepeople #portraitstream #globe_people #makeportraits #top_portraits  #quietthechaos #folkportraits  #artofvisuals #justgoshoot #moodygrams #creative portraits

portrait hashtags

Sports Photography

#sport #sports #sportsphotography #sportphotographer #sportstyle #actionphotography #sportmotivation #active #extremesports #fitness #gohardorgohome #mondaymotivation #sportphoto #workout #gym #fitness #fitnessmodel #keepfit #trainhard

 

sports hashtags

Find and Schedule Hashtags

By using Heropost, you can have a strong selection of 30 reliable Hashtags! Use Heropost Top Hashtags to search for the most popular hashtags within your niche, then schedule your posts by adding hashtags to your caption. You’ll save time by scheduling your posts. Here is a How to Guide for Scheduling Instagram Posts.

By scheduling your content on Heropost, you can plan your Instagram posts in a simple and straightforward way.

 

 

The post Instagram Hashtags for Photographers appeared first on Heropost.

Read More
Jason January 23, 2023 0 Comments

How to Add Aesthetic Instagram Highlight Covers

Instagram Stories have become the most important feature of the app. Therefore, Instagram Highlight Covers are useful tools for businesses to preserve their best Stories. They are placed directly below the bio, and they form a visitor’s first impression as they always remain visible. You can save your Stories to special folders under your profile’s bio, which makes it easier to direct viewers to the Highlights you want them to see in order. In this way, you can present all your important information on your profile and help your viewers find what they’re looking for. Your audience will reach the previous Stories that are important to you. It enables you to share your content in more practical ways.

If you haven’t created one yet, you should start by pressing “+” button right below your bio and mark the Stories you need on your profile as Highlights.

Press “+” button and mark the Stories you need on your profile as Highlights.

Be careful to put the ones that are important and representative of your work because so many Stories can cause new viewers to lose interest. Also, what’s essential is creating your Highlights according to the content of the Stories. Classify your content into small groups that will keep it organized. Determine the titles well-matched to the content. For example, if you’re mentioning your goals, simply name the Highlight “Goals”. In addition, if your brand has a theme, you can apply related titles.

Make sure to post your Stories in the recommended size and resolution. Check out Instagram Story Dimensions.

What Are Instagram Highlight Covers?

Instagram Highlight Covers are images that are placed at the forefront of stored Stories on your profile. They represent a specific Highlight. The first image in Story Highlights is automatically set as the cover by Instagram, so it is better to manually add an image. When you don’t add any cover image, your Highlights look poor quality and messy as the images are probably not related to each other at all, which lowers the chance to attract viewers.

If you want to take the next step and design your profile to entice users to look at your Stories, using attractive cover images for your Highlights is exactly what you need. They are the best for the divided group of Stories to shape in order.  It ensures that your profile looks professional, organized and well-designed. Also, it may give your visitors some idea of what the Stories are about.

             

You can publish simple Highlight Covers by adding icons to suitable backgrounds just like Siemens and Zoom.

Also, you can add the images of your products to Highlight Covers exactly as Breitling does.

 

How to Add Aesthetic Instagram Highlight Covers

To add stunning Highlights, you can use templates. Canva is a great tool to find the ideal covers on its library.  Also, another option is to create your own design that fits your brand aesthetic.

While creating or choosing the covers, pay attention to the tips below:

  • The center of the cover images should contain what you need to present because Instagram automatically selects the center of the cover for the display.
  • Make sure you decorate your Instagram profile more stylish and impressive with these covers.
  • Determine your color palette.
  • Blend the cover images with your brand colors and fonts. Use theme if you have any.
  • Use descriptive simple keywords if you add texts to the covers.
  • Make them easy on the eyes.
  • Create a cohesive look on each individual cover as you divide your marked Stories into Highlights.

Using Instagram Highlight Covers Templates

  1. Go to Canva, and open a new Instagram Story design.
  2. Click on the Templates, and search for “Highlight Cover”. Check out Canva’s library.
  3. You can find any kind of template by filtering color or language and chose one you wish.
  4. After you’ve found your ideal covers, apply the pages to your blank design. You don’t have to use them just exactly the way they are. By clicking on, you can change the titles, colors, background, or icons to customize the template to your needs. It’s all up to you to edit the specific details of each element. You can switch up the colors and fonts in your brand’s color palette.

 

Creating Instagram Highlight Covers

When the images on Highlights don’t look appealing, it’s time to create your own. By using Canva, you have the opportunity to add a variety of elements on Highlight Covers. It provides anything to create an aesthetic cover.

For instance, let’s say your profile colors are in blue shades and you want covers related to sea or ocean! How will you design? Follow these simple steps:

  1. Open a new Instagram Story design.
  2. Click on “Elements” and find “Frames”.
  3. Press “Circle Frame” to add the circle element to shape your cover.
  4.  Shape the circle to create the exact size recommended by canva below. Adjust the size and align the position of the circle.
  5. It’s time to determine what kind of background you need for the cover. What would represent your Highlights better? Text the keywords related to the images you’re looking for to the search bar. Or, you can upload your images.
  6. When you find the right image for your cover, simply press the image and it will be added to your design. Now, drag it to the center of the circle frame so that image will be shaped circular.
  7. Add your text or chose sticker. Add the text by centering a descriptive word. It should make it clear to people what they can expect when they click on the Highlight. Or, if you want to add a sticker or an illustration, search on “Elements” and drag them to the circle.
  8. To create variety, swipe left to create a new page and copy the previous page. Try to make variations of the first page and create a cohesive look when they are viewed together. So, be sure to use the same kind of icons or texts. Pay attention to the color match. Just determine a theme and keep it. Download it when you’re done.

How to Publish Instagram Highlights Covers

Once you create your Highlight Covers, you can publish them on your profile. Follow the next steps:

  1. Click on the Highlights to edit them. Press on the ellipsis at the bottom of the screen and choose “Edit Highlight”.
  2. When you go to Highlights editor, press “Edit cover” button below your current cover image and chose your designed one. Make sure that you centered the circle in the right position by moving.
  3. Apply the same process to every Story Highlight on your profile. Plus, don’t forget to text the titles of Highlights.
  4. You can determine a phrase for your Highlight titles, too. Or, just name them with simple explanations.

 

In Conclusion

Instagram Highlights enable you to present the best content to your viewers. They offer a chance to make a good first impression. It is important to set them in an aesthetic way to attract followers, which is highly possible by adding ideal Highlight Covers.

The post How to Add Aesthetic Instagram Highlight Covers appeared first on Heropost.

Read More
Jason January 23, 2023 0 Comments

11 Important Real Estate Social Media Predictions for 2023

With new social media changes come new creative marketing opportunities. Here are 11 social media predictions for 2023 that real estate agents need to know!

11 Important Real Estate Social Media Predictions for 2023 is just one of many great real estate strategies on The Spark

Read More
Jason January 21, 2023 0 Comments

Stand Out and Connect with Millennials Online Using These 5 Strategies

Millennials do just about everything online. Shopping, banking, and even online dating happen with a swipe of the thumb. But companies seeking to reach younger generations must cut through the noise on social media.

If you’re a mortgage broker or lender, use these five strategies to connect with millennials online.

1. Use Keywords to Get Noticed

Search engine optimization (SEO) ensures that your website appears near the top of search engine results pages. Use keywords like “first-time mortgage programs” or “lenders near me” on your site. That way, when users search for those terms, your website will appear in the top search results.

Millennials rely on web searches to learn more about their options. As such, this can be a great way to increase your visibility.

Try to use these keywords in all of your content. That way, every blog post increases your chances of appearing in customer web searches.

2. Find the Right Channels

Starting a Facebook business page is free and simple. But there’s a variety of social media platforms out there. If you want to connect to millennials, you might have an easier time on a platform like Instagram.

A mortgage CRM platform can offer curated content and marketing templates to make it easy to keep your channels updated. Just make sure you respond to comments and questions, as these can become your next sales lead.

3. Connect with Video Content

If a picture is worth a thousand words, a video is worth many more. Younger web users would rather watch a video than sift through a blog post. Plus, users can like and share these videos with their friends, giving you access to a broader network of potential borrowers.

Posting video content online can prompt more engagement than other types of posts. Videos can even help you connect more personally with younger borrowers.

4. Share Customer Stories

Millennials value authentic communication. And what could be more authentic than the stories of your satisfied customers?

Gather reviews and testimonials from your previous clients and share them on your webpage and social media channels. Millennials will respond to these stories and may even base their decision on the reviews they see from other mortgage customers.

5. Speak to Their Values

Younger borrowers are eager to support companies that share their values. Millennials want to know that your mortgage practice pursues diversity and inclusion or offers sustainable business practices.

For example, you might create social media posts that highlight a recent community service project. This sort of content can connect with millennials who share your passion for service.

Connect to Millennials with a Mortgage CRM

A customer relationship management (CRM) system allows you to manage your customers as well as your mortgage practice. The BNTouch platform can help you develop a marketing strategy and manage your content to drive engagement.

Discover more about what this platform can do for your practice. Reach out to BNTouch today to schedule a demo.

 

The post Stand Out and Connect with Millennials Online Using These 5 Strategies appeared first on .

Read More
Jason January 19, 2023 0 Comments