We know that ChatGPT is a helpful tool for real estate agents. However, without the right prompts, you’ll miss out on the best and most accurate results.
The Best ChatGPT Prompts and Advice for Real Estate Professionals is just one of many great real estate strategies on The Spark
A customer relationship management (CRM) platform can form the heart of your referral network. Mortgage CRM systems offer tools and features that make it easy to drive referrals and nurture new leads. Here are some ways you can use your CRM to pursue referrals for your lending practice.
The best mortgage CRM systems provide an online portal for borrowers and partners. This allows you to network with other area professionals, such as real estate agents or financial planners.
The goal is simple: these community partners can use the portal to send referrals your way. For example, a real estate agent may meet a prospective buyer and drop them into your mortgage pipeline. Later, you can reach out and see how you might serve their needs.
Explainer content can be critical for nurturing client relationships. Mortgage CRM systems can offer pre-built marketing materials to make it easy to share information.
You might send explainer content to a new lead — such as a video or an infographic. These materials provide more information about the lending process. This can be especially helpful when introducing clients to future options, such as refinancing or second mortgages.
Staying active on social media can help you connect to a broader audience. Your followers may share your compelling content, giving you greater visibility.
When followers (or their friends) like, share, or comment on your posts, you can capture new leads and follow up with potential clients.
Your CRM platform can also help you promote “real-world” events. You might consider a seminar geared toward first-time home buyers. Mortgage CRM systems feature tools to help you get the word out to your target audience.
After the event, your CRM can follow up with your guests. You can send an email or even a text. Simply asking them if they have any questions can keep the lines of communication open. It could also open a door to requests for more information.
More often than not, your former clients can contribute to your referral network. If you deliver quality service, they may be more likely to tell their family and friends about you.
Of course, this assumes that they remember you! But that’s where a mortgage CRM can help. Your platform can send automated emails to past clients, such as a thank you on the anniversary of their closing date. You could even suggest that they recommend your company to any friends who are buying a home.
The lending industry will always be about people. But technology can help you nurture these important relationships. The BNTouch platform makes it possible for you and your team to collaborate and reach a broader audience.
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Your CTAs are small but powerful elements of your real estate website. The right CTA text and design can immediately. bring potential clients into your lead funnel.
Infallible CTAs (Call-to-Actions) for your Real Estate Website is just one of many great real estate strategies on The Spark
Mortgage lenders often rely on a customer relationship management (CRM) system to organize their existing clients. But mortgage CRM systems can also help you manage new leads. Here are five lead management strategies you can use a CRM platform to generate and nurture new client relationships.
Who are your most valuable clients? Creating a buyer persona can help you tailor your efforts to reach your ideal market. Are you focused on first-time buyers? Refinancing? Commercial real estate?
Mortgage CRM systems can help you generate prebuilt content and marketing plans to reach your unique market. At the very least, you’ll gain greater exposure through social media and digital marketing channels.
A CRM platform can help you follow up with new leads. For example, if a website visitor uses your chat feature or signs up for a promotional event, you can contact them later to follow up.
Mortgage CRM systems offer several ways to do that. One way is by email. Lenders can send a follow-up email complete with explainer content to remind borrowers of what the process might look like.
Or you can send a follow-up text. Simply asking, “Do you have any additional questions?” can keep communication channels open.
A CRM can offer an online portal for both borrowers and community partners.
Borrowers might use the portal to track their progress through the application process. Lenders can stay in touch with automated messages to keep borrowers informed at every stage of their journey.
Likewise, community partners (such as local real estate agents) can also communicate with you through the portal. They might use the portal to submit new leads, such as those they meet at an open house or community event.
Lending websites see a lot of first-time visitors looking for information. An integrated chat feature allows visitors to receive responses to their questions in real time.
Visitors who receive fast feedback may be more willing to follow through and complete a loan application. But you’ll also gain the ability to drop these visitors into your lead pipeline and follow up later.
Some of your best leads might come from former clients. Mortgage CRM systems can send anniversary emails to your past clients on the date of their mortgage approval.
This way, you’ll stay in touch with your client base even after they’ve moved into their dream home. Satisfied customers may be more willing to recommend your services to friends and family who are also moving through the lending process.
Why not discover these features for yourself? The BNTouch platform offers innovative solutions for nurturing new client relationships as well as managing every aspect of your lending practice.
Contact BNTouch today and schedule a demo. Discover how technology can help you scale your practice and grow your client base on your terms.
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Link building plays a vital role in SEO and is one of the factors Google considers when determining search rankings. While actions like improving page speed can provide an immediate impact on ranking, link building is an endeavor that focuses on enhancing your website’s authority over time.
Although it may require some patience to see tangible outcomes, each high-value backlink compounds your authority, propelling and solidifying your site’s position in top search results for your target market.
Over time, backlinks increase website visibility and lead-generation opportunities.
While directory sites are a popular and effective link-building tactic, there are more advanced strategies that offer even greater advantages. Uncover the simplest and most impactful method to obtain high-quality backlinks for your mortgage website using AI, empowering your website to enhance credibility, authority, and achieve higher rankings.
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When you “build links” to a website, you are essentially inserting your URL on other domains, which tells search engines that your website is important, and, therefore, should be ranked higher in search results. This is one of the main link-building benefits for mortgage websites.
However, the catch is that you can’t just add any backlinks. It has come from a site with a related niche and also has some authority of its own. More on that later.
It’s also important to note that tackling backlinks to increase your site’s visibility is best done after foundational content and technical SEO strategies have been implemented, such as:
Now let’s discuss best practices for link building.
There are so many complexities involved with link-building. Here are some practices you should steer away from to avoid getting penalized by search engines.
Google does not like it when sites attempt to artificially enhance their ranking, and this includes buying backlinks that go to sites whose purpose is just to host backlinks. This is called link farming and is penalized by all search engines.
However, paying a marketer or agency to attempt to secure backlinks on your behalf is allowed. But buyers, be aware! Some marketing agencies may still employ “link farming” tactics in their services. This is because building links takes time and effort. Avoid getting penalized by never buying farmed backlinks, work with a reputable marketing agency —or do it yourself with the tactics we’re about to teach you!
Google and other search engines quickly pick up on the type of websites linking to you. As a mortgage broker or loan officer, you may not want to post on sites about general pet care, for example. Otherwise, search engines assume your site is about pets and will not help you rank for mortgage, real estate, or location-specific keywords.
Simply adding your link and a sales pitch to the comment section of a popular website is a very spammy practice and does not make you or your company look good. Instead, provide engaging and thought-leadership commentary along with your website link for the best results.
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On the other hand, here are some practices you should opt for to improve your link-building efforts and ensure you are building links in an ethical way.
Ego bait is a strategy that involves creating content specifically designed to flatter or appeal to influential individuals or potential referral partners. The goal is to attract attention and generate backlinks by tapping into the “ego” or self-interest of these individuals.
Ego bait content can be in the form of an article or interview, but listings are fast and easy ways to gain traction from many individuals from just one piece of content.
The key to successful ego bait backlinking is to create engaging content that showcases the targeted individuals in a flattering, authentic way while also providing relevant value to your business and prospects.
For example, you can create a listicle highlighting the various yoga studios in your target location, like traditional, hot, prenatal, etc, and detail the differences between them.
Another option would be to use local professionals to create content. A piece titled “Omaha Home Inspectors Answer Your Toughest Questions” is an example of a type of content that may perform well for SEO using keywords but also gives you an opportunity to create a backlink.
Reach out to the business and let them know that you’ll be featuring them on your site. Share the link and ask if they can add it to their site –creating the backlink!
They’re also likely to share it on social media, so remember to tag them on any social posts you create from the content.
When executed effectively, ego bait can not only attract valuable backlinks but also establish relationships with influential figures or brands in your industry, potentially leading to further collaboration and exposure.
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If you have been actively searching for guest blogging opportunities, you may have come across some that are seeking experts on a specific topic. For example, there is a website called HARO, which stands for ‘Help a Reporter Out.’ You can offer your knowledge and expertise to publications to gain valuable and high-quality backlinks.
Other ways to do this are by carrying out original research, doing podcast interviews, speaking at relevant industry conferences, creating and posting infographics to your socials, etc.
Besides the backlinks, you will also benefit by better gaining your audience’s trust. Everybody wants to work with a savvy, well-spoken loan officer. Let’s also remember that high-quality content often leads to increased trust and higher rates of conversion.
There are so many broken links on the web, and these can badly impact a website. Take some time to research sites in your industry that have broken links. The goal is to either create new content or use your existing content and encourage the webmaster of that website to replace the old content with your new content.
Before reaching out, always make sure that the content you are pitching adds value to the page and is not just there for the sake of link-building. Explain what value it will add to that page when you reach out.
Here is more information on broken link building.
Directory sites are a great way to build links to your mortgage website. To get the most out of this tactic, you’ll want to create two lists: top general directories and industry-specific directories.
The general directories are those that every business should be listed in (ex. Google My Business, Yelp, Bing, etc.) plus any locale-specific directories. The niche-specific directories will be ones that are related to mortgage or real estate (ex. Zillow and MortgageBite).
When getting listed in directories, prioritize that that allows for a website URL. The ones without a URL are still good for exposure but will not help you with link-building.
Another thing to keep in mind is to ensure all of your company’s information is consistent throughout different directory sites; otherwise, this can negatively impact your SEO.
Unleash the power of link-building! Elevate your mortgage website’s authority and boost search rankings effortlessly with our AI-enabled mortgage content creator. Book a demo now and experience how our tools simplify the creation of quality content that attracts backlinks and builds your online presence.
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Instagram Threads is the next great opportunity for real estate agents to make it big on social media. The platform is a new, fresh way to interact with your network.
Threads by Instagram: How to Use The Breakthrough Platform for Real Estate is just one of many great real estate strategies on The Spark
