Do you want to be successful in the mortgage industry? One of the most important ways to improve conversion rates for brokers is to make use of the many tools that customer relationship management (CRM software) has to offer.

If you haven’t yet invested in a CRM, you might have heard that these mortgage software platforms can increase the amount of mortgage leads and improve your conversion rates. What you might not know is how they accomplish this important goal. Here’s a look at five ways a mortgage CRM can help you take your conversion rates to new heights.

1. It Gives You a Big-Picture View of the Sales Pipeline

When you’re in the business of closing deals, it’s easy to get caught up in individual leads. Individual focus has its place, but so does stepping back and looking at your process as a whole. 

Most CRMs will give you an overview of your sales pipeline. At the click of a button, you’ll discover valuable information like:

• How many deals you have in progress
• Which leads have fallen through (and where in the pipeline that happened)
• Which deals have a high chance of closing
• Which deals need more encouragement

As a mortgage broker, you only have so much time and resources to spend. A big-picture view can help you decide where you can focus your time and resources to make the biggest difference.

2. It Lets You Send Targeted Messages to Potential Leads

No one wants to feel like they’re just another lead, especially when they’re doing something as life-changing as buying a house. With a good CRM, you get the best of both worlds; you can automate messaging without losing the personal touch.

For example, you might choose to divide your leads into two main groups: first-time homebuyers and those who have bought a house before. You might choose to send first-time homebuyers a welcome email that comes with a free resource, like a digital handbook that explains the process. 

Because you’ve sent something both personalized and directly beneficial, these buyers may be more willing to work with you. Even seemingly small touches like this can make a big difference when it comes to improving conversion rates for brokers.

3. It Helps You Identify Opportunities for Improvement

Any quality CRM is brimming with analytics tools, and these tools just might be the clearest way to improve conversion rates for brokers. Your CRM is constantly measuring the effectiveness of every lead generation strategy and every follow-up. When you pay close attention, you’ll be able to identify problem areas and adjust as needed. 

4. It Lets You Keep Track of Referrals

Referrals are crucial for building your business. However, with all the other data you have to manage, it’s easy to lose track of your referral sources. Most CRMs will track and store all your referral data. That’s good news for closing leads. If you segment your leads by referral source, you can customize follow-up marketing materials for each group.

Need Better Conversion Rates? BNTouch Can Help!

Close more leads, automate more processes, and discover new insights like never before. BNTouch is a mortgage CRM offering a comprehensive set of tools. Whether you’re an individual mortgage professional or part of a major corporation, we can help make your business better. Get in touch today and schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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Lead generation automation always takes some time and strategy. However, if you aren’t already using a customer relationship management (CRM) system, you might be able to put some of that strategy on autopilot. Here’s how a smart automated marketing strategy can bring you more leads.

Take Out the Guesswork With Pre-Made Marketing Campaigns

If you’re an individual mortgage professional, you might not have the time to master the art of marketing and lead generation automation. You also might not have the financial resources to pay for a marketer. However, many quality CRMs set you up with the marketing templates you need for success:

• Infographics explaining the mortgage process
• Weekly market updates
• Email newsletters
• Refinance analysis reports
• Email templates
• Pre-designed email drip campaigns
• Ecard templates for holidays, birthdays, and anniversaries
• Explainer videos

That doesn’t mean you’re limited to whatever templates come with your CRM. Most programs let you create and manage your own custom campaigns, too.

Set and Forget Targeted Text and Email Marketing

When it comes to mortgage lead generation, promptly following up on new leads is one of the most critically important steps. However, when you’re juggling many leads at once, you run the risk of missing those crucial follow-ups.

Most CRM systems let you create targeted email and text marketing campaigns. You can set them up to use each lead’s name for a more personal feel.

That doesn’t mean all of your communication with potential leads has to be (or should be) automated. However, automating the beginning of each conversation can save you a good bit of time. If a potential lead responds to an automated text or email, you can then begin engaging with them directly.

Create Optimized Websites (Almost) Automatically

It’s easy to forget that having a website optimized for Google is a critical part of marketing. Many quality CRMs have built-in templates and tools that let you create websites in just a few clicks. Some auto-optimize your content for search engines. In some cases, your website auto-integrates with Google Analytics so you can track performance by individual page.

This is an especially effective strategy for mortgage lead generation. Combine a high-ranking SEO website with an irresistible lead magnet, and you’re sure to see an influx of high-quality leads.

Simplify Your Social Media Marketing

A strong social media marketing strategy is vital to bring in new leads. Social media platforms let you create and schedule future content, but many CRMs make that process even simpler. They offer helpful templates for creating social media content, and they even let you schedule future posts without leaving the CRM!

Discover What Lead Generation Automation Can Do for You

If you’ve never used lead generation automation in your business — or you only have limited experience with it — there’s a whole world of opportunity that you’re missing! 

When you choose BNTouch as your mortgage CRM, you gain access to a wide range of tools — including tools for automating nearly every facet of your marketing campaign. Get in touch with us to schedule a product demo today!

To learn more or schedule a demo, contact BNTouch today.

The post Lead Generation Automation Made Easy With Bntouch CRM appeared first on .

For a mortgage broker, analytics for generating leads might just be the single most powerful tool. If you already have a CRM platform — or at least have some familiarity with the technology — you know that the right system offers seemingly endless ways to generate new leads. 

Today, we’ll be focusing on one especially helpful facet of any CRM: data analytics. Here are a few ways to effectively leverage your CRM data and start generating leads today.

Segment Your Leads

Getting a sudden influx of new mortgage leads is never a bad thing. But if you do get several new leads at once, the worst thing you can do is to follow up with each one in the exact same way.

Why? People aren’t robots, and marketing strategies that work beautifully on one person might not work on the next. Quality CRM systems gather a range of data on potential leads. To give yourself the best chance of success, segment your leads into similar groups and curate follow-up content specifically for each group.

There are many different ways to segment your leads. Here are a few examples:

• Age
• Income and Budget
• Location
• Lifestyle/Behaviors
• Type of loan product they need
• Whether they’re a first-time homebuyer

It might take some trial and error to find the best way to segment your leads, but this is time well spent.

Analytics for Generating Leads: See What’s Working — and What Isn’t

One of the best features of quality CRMs is their ability to show you which campaigns are getting results. For example, say you change your standard follow-up email sent to new leads. 

You think that the change is a solid improvement, but then you take a look at the CRM data. You notice that ever since you changed that email — without changing anything else — your conversion rate has fallen dramatically.

When you have clear data like this, it’s easy to catch minor problems before they become massive. Since the CRM helped you spot an email that wasn’t performing well, you can quickly and easily adjust your strategy and replace it with a more effective piece of copy.

Add a Personal Touch

No one likes generic, sales-driven mass emails. Your CRM can be set up to send specific, targeted marketing emails or texts to potential clients and existing ones based on their interests. And because most CRMs will aggregate client data into profiles, you can even set up these automated emails to use the recipient’s name.

Get Promising Leads With the Right CRM

When you’re using analytics for generating leads and to drive marketing decisions, you want to make sure that data is as accurate as possible. And the best way to get accurate data is to invest in the right CRM. BNTouch is proud to be one of the most comprehensive CRM systems on the market. 

With us, you get more than 25 tools and more than 180 pre-built marketing campaigns for generating leads and building your business. Do you want to see what we can achieve together? Contact us and set up your demo today.

To learn more or schedule a demo, contact BNTouch today.

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You know that success relies heavily on generating mortgage leads for brokers in the mortgage business. Drawing in new clients and nurture relationships with the clients you already have might sound simple, but growing a business requires you to spin many plates at one time. For instance, you need to simultaneously stay up-to-date with current loan applications, customer questions, marketing, and your company’s website and social media pages.

Fortunately, there’s a tool that streamlines everything you need to run a successful brokerage business: a customer relationship management (CRM) system. When it comes to generating and closing mortgage leads for brokers, quality CRM software is a necessity. Here are some of the benefits a CRM can offer your business.

Interactive Client Portals

Online account management isn’t just convenient for your clients. It also saves you time. Many quality CRMs offer borrower portals where your clients can check their application statuses, make payments, upload documents, and more. Because your clients can access their accounts 24/7, they won’t have to call or email you with questions.

Mortgage Leads for Brokers: Automated Marketing Campaigns

Larger firms often have an entire marketing team dedicated to generating qualified mortgage leads for brokers. However, if you have a smaller firm, you’re likely in charge of your own digital marketing. A good CRM can take the guesswork out of the marketing process with pre-made marketing campaigns. Here are some of the content templates you’ll find:

• Weekly and monthly market updates
• Pre-made email campaigns
• Birthday and anniversary ecards
• Personalized refinance analysis reports
• Social media content
• Explainer videos
• Email newsletters

You don’t have to have any marketing experience to use templates like these. Just plug in your information, and you’ll be ready to go.

Many CRMs also allow you to set up targeted text and email marketing messages. High-end CRMs frequently use an intelligent system that analyzes client data and automatically sends certain texts and emails when appropriate.

For example, when someone first signs up for your email newsletter, the system can automatically send them a text and an email. Of course, almost everyone is bombarded with texts and emails on a daily basis, so it’s important to make sure that some of what you send is clearly helpful to your customers.

Application status updates are a shining example of helpful texts/emails your clients are sure to appreciate. Whether they’re tracking a package or eagerly waiting for their mortgage application to be approved, everyone likes a status update.

Lastly, you can even use the text and email marketing features to reach out to past borrowers. When your CRM tracks how long it’s been since a client took out a mortgage, you can program the system to send out refinance reminders. When you do so, you might accompany the messages with a helpful video or infographic explaining why refinancing is a path they should consider.

Collaboration With Your Whole Team

Closing a loan with the help of your team doesn’t have to be complicated. Your CRM makes it easy for every team member to access relevant documents and communicate about them in real-time. As a result, there’s no need to download, edit, and email.

Centralized Client Information

Generating mortgage leads for mortgage loan officers and mortgage brokers is only part of the process. To successfully close, you’ll also need to deliver prompt, professional service to all of your clients and would-be clients. 

However, it can be difficult to keep track of where each client is in the sales funnel. A quality CRM lets you store and access each client’s data in one place. With a single click, you can access critical information such as:

• Loan applications
• Credit scores
• Contact information
• Any previous contacts or conversations you’ve had with the client

Being able to quickly access client information saves you time. It also makes it easier to personalize your interactions and make a good impression.

AI-Powered Chatbots

Have you ever asked a question on a website using a built-in AI chatbot? Many people have. When you did, you might have appreciated how quickly the chatbot answered your question or the fact that it could answer it outside of business hours.

However, AI chatbots aren’t purely for the convenience of customers. They’re also a great way to generate mortgage leads for brokers.

How? Here’s an example. Suppose that Joe finds your website and asks your chatbot what credit score he needs to be approved for a mortgage. In the course of answering the question, the chatbot asks Joe about his age, his credit score, and whether he is considering purchasing a house in the near future. It also asks for his email address.

Your CRM software gathers and stores that data for you. Then, you can reach out to Joe the following day to see if he’s interested in applying for a mortgage with you.

Website Creation Support

You might already be familiar with search engine optimization (SEO) and how it’s an instrumental part of generating organic mortgage leads for brokers. If you have a high quality website or landing page with appropriate SEO content, potential clients might find your site while searching for information about mortgages — even if they weren’t specifically searching for brokers. 

Having a website is important, but creating and maintaining one takes more time and effort than many people realize. However, high-end CRM systems make it possible to create a professional website in just a few minutes. Most include website templates, automatic page optimization, and even integration with Google Analytics so you can track performance and make adjustments as necessary.

E-Signature Capabilities and Customizable Digital Forms

Before the dawn of the e-signature, mortgage paperwork was a lot more complicated. Now, when it comes time to close, you can simply use an e-sign template and send your client the document to sign right from your CRM.

That said, processing e-signatures in this way isn’t only convenient. It also offers a layer of added security. By keeping the mortgage documents in the CRM — instead of downloading and sending them via email — you reduce the risk of sensitive information getting into the wrong hands. Furthermore, you, your team, and your clients can sign in and view e-signed documents anytime.

It’s not just the final signature that’s digitized, however. Most CRMs let you send applicants a customized digital 1003 as well. 

Before sending the form to your client, you can remove unnecessary fields to make the process faster and easier. Your clients will be able to fill out the 1003 via the customized client portal. Best of all, virtually every CRM lets the client save their progress, take a break, and come back to finish filling out the form.

One-Click Social Media Posts

It’s easy to forget the importance of social media when it comes to generating mortgage leads for brokers. Most social media experts suggest that businesses maintain active profiles on multiple social platforms. Many such platforms make this easier by allowing business owners to schedule posts in advance. 

Still, on a daily basis, you’re usually juggling numerous other tasks as well. This can make it challenging to consistently log into Facebook, Instagram, and other sites. 

Because social media is such a key part of any company’s success, many CRM platforms let you design stunning visuals and other social media content. Then, they allow you to post them right from your CRM. Build trust and authority with your followers when you share insightful infographics, helpful industry trend reports, and eye-catching explainer videos.

Customized Surveys

Do you want to make your business the best it can be? Soliciting feedback from your customers is a great place to start. Sure, Google reviews offer you general feedback, but have you ever wished you could get more specific customer input?

Many quality CRM software systems offer just that. They allow you to create customized surveys so you can get the exact feedback you need. You don’t have to remember to send out surveys, either. Most CRMs will let you create surveys for each step of the mortgage pipeline, and the system will automatically send each customer a survey once they’ve completed the relevant step.

Valuable Analytics Tools

It’s easy to be impressed by CRM software’s seemingly endless functions. But one often-overlooked function is also one of the most important: analytics. CRMs gather and store a gold mine of data on your customers, your loan products, and just about every other metric you could think of. When you leverage your system’s analytic capabilities, you can find the answers to questions like:

• Which of your lead-generation techniques is working best?
• Which loan product is the most popular?
• Which team member is the most productive?
• What is the biggest complaint your customers have about your business?
• What is the thing your customers like best about your business?

You don’t have to be a data scientist to reap the benefits of built-in analytics tools. Many systems like Google Analytics for example, offer helpful visualizations. That way, even people with no background in data analysis can understand the insights and what they mean.

Generate Leads and Transform Your Workflow With BNTouch

Mortgage CRM tools have long been an outstanding way to generate mortgage leads for brokers. The right one can even transform your business for the better. However, not all CRMs are created equal. BNTouch helps you automate key processes while still giving clients the individual attention they deserve.

Do you want to see what BNTouch can do for you? Contact us today and schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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Loan originator marketing is about more than just getting noticed. It also involves building a rapport with your potential clients. The following loan officer strategies can help you craft your personal brand. As a result, you’ll improve client relationships.

What Is a Personal Brand?

Your personal brand is what sets you apart. Your brand might include your company mission statement and logo. However, it also extends to the experience your clients can expect when working with you.

Loan Officer Advertising Strategies for Building Your Personal Brand

How can you build your brand as a loan officer? Here are some loan originator marketing strategies that can help you connect with potential borrowers.

Create Authoritative Content

As a mortgage professional, you need to communicate knowledge in your field. One of the best ways to do that is by publishing authoritative content. 

For example, you can publish blog content on subjects like “alternative loan programs for first-time buyers.” Blogs like these are helpful for two main reasons. First, they show your clear knowledge of the industry. Second, they let you include keywords that improve your search engine rankings.

Video Content

Video is a simple, natural way to connect with clients. You can create and publish video content that instructs visitors on the lending process.

But you can also use video to highlight details that only apply to your practice. They provide borrowers with a “face-to-face” interaction long before you even meet them. And even more helpful is that you can use videos in emails and social media posts in addition to embedding them on your website.

Omnichannel Marketing

Many business owners already operate a basic Facebook page or other social media profiles. But the best way to build your brand is through omnichannel marketing, which means using more than one social media platform.

The advantage of this is simple. Some social media platforms will be better suited to reaching your target market. Sites like Instagram, for instance, help you better connect with millennial home buyers. 

Vector illustration, Customer reviews rating, Different people give a review rating and feedback, Support for business satisfaction.

Use Testimonials

Let your clients build your brand for you. Customer reviews and testimonials can offer insights into your strong points. Publishing stories from past clients also clues future clients into what to expect from your business.

A mortgage CRM platform can solicit feedback from past customers. You can then respond to any negative feedback to protect your reputation. You can also publish positive reviews through your web page or social channels. 

Network with Other Professionals

Another option is to build your personal brand by networking with other industry professionals. For example, realtors and lawyers can be great sources of mortgage leads. 

Mortgage CRMs can facilitate these relationships via a partner portal. Your area partners can use that portal to send leads your way. You might even be able to impress them with your mortgage pipeline and boost your reputation.

The Best Loan Originator Marketing Tools

BNTouch offers a comprehensive CRM solution for your lending practice. Our platform offers tools for marketing, collaboration, and more to help you build your brand. To see these features for yourself, contact BNTouch today. We can schedule a demo to help you learn what a mortgage CRM can do for you.

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Learn how to use real estate client personas to understand your target audience, edit your marketing strategies, and increase client engagement. These tips will revolutionize your approach to marketing strategy and convert leads effectively.

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