Your mortgage website is your digital real estate (no pun intended). But while you have the freedom to design it any way you want and the obligation to deliver an ideal user experience, you also must ensure that your website’s visibility is optimal. This is where a mortgage site’s structure comes into play.

As a mortgage provider, you may not have a team of web designers to help guide you through this critical process. That’s why we created this ‘mortgage website audit checklist’ where we guide you through the most critical aspects you should focus on, ensuring that you’ve maximized your website’s visibility and indexability.

What is a Website Audit?

A website audit is an assessment of every page on your website to determine elements that need correction or improvement. While it may be easy to spot issues on your homepage, an audit combs through your entire site, looking for visual and technical problems that can negatively impact user experience and search ranking.

Common issues that an audit may uncover are broken links, duplicate pages, missing meta descriptions, and not mobile-friendly.  

Thin or non-original content and slow page loading are typical but significant issues that most mortgage websites suffer from, and it’s no surprise. Creating pages upon pages of original, quality content isn’t fast or simple.

And designing a website that provides optimal page speed often means a complete technical redesign of its framework –an overhaul that other website providers aren’t willing to invest in.

But we did…

Meet LHP 3.0 — Websites Built For Speed!

But let’s get back to website audits.

Why Bother Auditing Your Mortgage Website Anyway?

There are numerous reasons why you should conduct an audit of your mortgage website.

Gives you insight into your website’s framework

Unless you understand the ins and outs of your site, you won’t know what to alter to improve your search ranking. 

Optimizing for SEO

Only through a website audit can you determine how to improve your website’s SEO. Conducting a site audit can help you find what errors you have made so you can correct them and also identify any missed opportunities to gain more SEO benefits.

Better convert visitors

Track your visitor’s journeys by identifying where your audience clicks and whether they fall off at a certain point. A website audit gives you a chance to spot these issues and get them fixed.

Beat competition

With a competitive website audit, you can see what is working for them so you can possibly replicate it. For example, SpyFu is a great tool for learning about the most popular keywords that your competitors use.

Backlinks analysis tools such as Ahrefs and Ubersuggest allow you to examine your competitors’ backlink profiles and compare them to yours.

How to Conduct a Website Audit

There are many tools you can use to conduct a website audit. Free tools such as Google Pagespeed Insights and Google Search Console give you an excellent view of what’s going on with your site.

There are also paid comprehensive website audits, although the information overload may leave you with more questions rather than answers. 

So which audit road should you take? 

We recommend starting off with a mortgage website template that addresses the most common offenses right off the bat.

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After that, follow the list below of the primary areas you’ll want to focus on.

DIY Website Audit Tips for Loan Officers and Mortgage Brokers

Use a site audit tool

The tools previously mentioned are great for pinpointing the most overlooked website issues, such as 404 errors, technical errors, duplicate content, crawlability issues, etc. Any red flag warnings should be the first ones your fix.

Review and Elevate Your Web Content

One crucial aspect of this audit is assessing the existing content on the website. Content not only serves as the voice of the business, but it’s foundational to search engine ranking and conversion. However, editing and creating content is much easier said than done.

But that’s where AI-powered editing and writing tool comes to your aid! Audit your content using AI tools that check your spelling, grammar, and tone. Depending on the tool, it may also suggest keywords to strengthen your SEO.

When it comes to content creation, professionals can use AI to efficiently generate first-draft content that helps expedite writing web content. Can it really be that simple? See for yourself!

Our newly launched LHP 3.0 websites come with built-in AI-writing tools, empowering loan officers and mortgage brokers to effortlessly craft compelling and relevant content for their online platforms. With this advanced feature, you can streamline the content creation process, optimize search engine visibility, and connect with your audience more effectively than ever before. 

Take a closer look at your website’s user experience (UX)

Nobody wants to stay on a website that is hard to navigate. Is your homepage clean with a clear, concise message? Would first-time visitors know where to navigate different pages and your contact page? Ask yourself these questions and make any changes accordingly.

Once you have done all of the above, make a list of recommended changes and hand it over to your developer(s) and or designer(s).

If you rather not bother with all of these design issues, your best bet is to go with a mortgage website template from LenderHomePage that is already designed for an optimal borrower experience and lead generation.

Book a Demo

Features That Every Mortgage Website Should Have

Are you missing any of the below features on your website? If so, it’s time to start creating a plan for implementing them.

An ‘About’ Page

Your clients want to know exactly who they are working with, so it’s highly essential for mortgage companies to provide an ‘About Us’ page on your website telling them who you are and what makes you different. 

Loan Officer Pages
Loan Officer pages give your team a way to promote themselves, your company and bring traffic to your website. To provide a more personal connection, add short bios under each team member’s photo. Add the ability to apply with each loan officer and potentially schedule meetings with them directly. This is a great value add to clients and a feature that helps with attracting and retaining originators.

If you are the sole owner and employee at your company, you can include a longer bio next to your photo since you’ll have a lot more real estate on the page.

Testimonials

A website should not just be an avenue to increase online presence. You can also leverage it to build trust. How do you build trust? By showcasing customer stories.

Having high-quality and relatable case studies on your website can ensure prospects that you are an expert in your field and have benefitted others with your work. 

Especially in an industry such as real estate, where your clients have to make important decisions and invest a lot of money, you absolutely need to have case studies on your site to move your leads along the funnel.

Reviews

Client reviews serve as a validation of your business’s credibility and reliability. During the consideration phase, prospects seek out feedback from others who have experienced your service and expertise first-hand. 

By having a collection of genuine client reviews readily available on your website, you provide valuable information that assists potential borrowers in their decision-making process. By prominently displaying your reviews, you demonstrate that real people have had positive experiences with your business and brand, strengthening your reputation and making it easier to convert web visitors into mortgage leads.

Interactive Tools

Once a visitor has landed on your website, you want them to stay. To do this, you must provide free interactive tools and resources that engage prospects. 

It’s fine if you want to create gated content to collect lead information, but be sure to provide a handful of ungated resources as well. Not everybody wants to provide their information, but this doesn’t mean they will not make a good client. An example of a free tool that every mortgage company should have on their website is a free mortgage calculator. 

Sometimes, popups can be interactive. However, you want to keep these to a minimum as nobody wants to keep hitting the ‘x’ button to see the content that they came to your website for in the first place.

Social Media Icons

You may come across many websites where you scroll down to the bottom footer and find a line of social media icons for LinkedIn, Twitter, Facebook, etc. What’s the real purpose of linking your social channels to your website?

Although it may seem counterproductive to lead key prospects away from your site, you should consider that the people who will click these icons are your site visitors who are taking the time to learn more about your company. They are likely deeply invested and just need to see that you are an expert in your field before they convert to a customer.

Make sure that you’re consistently posting high-quality content to each of your channels to have a positive impression among your crowd. This is your chance to showcase that you are knowledgeable about the mortgage process. You can share your blogs, testimonials, infographics, social tiles, and any other information that can better convince your audience that they should choose you as their lender.

You should also include a link to your website through your social channels. This allows your social media audience to get one step closer to contacting you, which should be your final goal.

Optimize with LHP 3.0 – Request A Demo Today!

Lead Magnets / CTA Buttons

Encourage your audience to commit further to you by incorporating lead magnets and call-to-action buttons on your website.

A lead magnet is an element where you offer something of high value for free (such as an ebook or guide) in exchange for their contact information.

A call-to-action (CTA) button is similar. It contains only a motivational message that encourages visitors to take additional action that moves them closer to a funded loan.

That action could be to interact with your chatbot, call your office, use your online mortgage calculator to estimate a monthly payment, or even begin their online application. The messages on the buttons are typically short (ex., ‘Inquire Today,’ ‘Schedule a Call with Us’).

Blog

If your website does not already have a blog, you should create a section for it. Blogs help you showcase your expertise and knowledge while also helping you show up better and more frequently in local search queries. 

Decide how often you will create content and post. A healthy schedule is to post about once a week. 

Have writer’s block? Use our AI mortgage writing tool to blast through it! Available on LHP 3.0 websites.

Effortless Website Optimization: Utilizing LenderHomePAge Mortgage Website Templates for Increased Leads

There are so many improvements you can make on your mortgage website to increase leads and encourage prospects to reach out to you faster. By making even the most simple adjustments, such as moving around certain elements on your website, you can greatly improve the visitor experience.

If working with website design elements is not your strongest area, leverage a mortgage website template from LenderHomePage.This out-of-the-box solution establishes a strong baseline that checks off most of the audit list. Then, you can use the tips provided in this guide to fine-tune your site as you see fit.

Elevate Your Mortgage Site’s Visibility: Get A Demo

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How to Become a Real Estate Coach is just one of many great real estate strategies on The Spark

Loan officer advertising success starts with a click, but it ends with a conversion. The goal is simple: to encourage website visitors or social media followers to commit to your lending practice. Here’s how to market yourself as a mortgage loan officer.

1. Publish Compelling Content

In the world of loan officer advertising, content is king. Publishing informative content can help customers who come to your site looking for answers about home loans. That’s especially true for first-time buyers who may be unfamiliar with the lending process.

The right content can establish you as an authority in your field and distinguish you from your competitors. But the medium also matters. Consider using a customer relationship management (CRM) platform offering customized video content that engages your target audience.

2. Offer a Clear Call-to-Action

The most important tip for converting visitors is to create a clear next step. In marketing, this is known as the “call-to-action,” or CTA.

For instance, you might conclude an article with a phrase like, “For more information, contact our team.” But you can also offer demos or promotions to encourage visitors to take the next step. If you can capture a visitor’s contact details, you can drop them into your mortgage pipeline to follow up with later.

3. Actively Manage Your Social Media Channels

Many companies maintain a social media page. But it’s not enough to simply post content at random. Your best results will come from consistent, strategic engagement with the right target market.

That starts by selecting the right channels. Facebook is a common choice, but you may find less competition on LinkedIn or Instagram. Engage your audience with questions, and respond to comments promptly to stay engaged.

4. Feature Customer Testimonials

Some of your best marketing materials will come from your previous clients. You can use a mortgage CRM to request client reviews and testimonials, then publish this feedback on your website or social media channels.

This is important, as many customers will consider these reviews when researching lenders. And with a mortgage CRM, you can address negative feedback promptly before it affects your online reputation.

5. Target Your Email Communications

Many businesses make the mistake of sending out a mass email to their entire mailing list. But that doesn’t always drive conversions. Mortgage CRM systems can assist with digital marketing for loan originators and help you refine your emailing strategy.

Imagine, for instance, that you’ve just connected with a client. You can send an introductory email that helps them understand more about you, your services, and what to expect from the mortgage process. This gives you a chance to follow up, and it gives the client a chance to take the next step.

The Best Tools for Loan Officer Advertising

A CRM platform makes marketing that much easier. The right mortgage CRM includes prebuilt content, video templates, and much, much more.

The BNTouch platform can revolutionize your lending practice. To discover these features for yourself, contact BNTouch to schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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SANTA ANA, CA, USA, August 17, 2-023 – LenderHomePage, the leading provider of digital tools and marketing solutions for the mortgage industry, is thrilled to announce the launch of its groundbreaking AI-powered Website Builder, LHP-3. Designed for the modern mortgage professional, LHP-3 is an innovative tool revolutionizing intuitive web design, content creation, and lead generation.

Request a Demo

Harnessing the power of AI, LHP-3 empowers originators to effortlessly create stunning, customized websites along with well-crafted content and conversion tools to boost online visibility and create captivating online experiences that align with their unique brand identity.

With LenderHomePage’s new LHP-3 Website Builder, mortgage professionals gain access to a wide range of game-changing features:

• AI-Powered Content Creation: Leveraging artificial intelligence, LHP-3 streamlines the process of crafting engaging, on-brand messaging that resonates with the target audience, saving time while maintaining a personal touch.
• Social Media Content and Automation: LHP-3 revolutionizes social media marketing for mortgage companies. Automatically generates branded content tailored to each company’s unique identity, enhancing their social media presence. It also empowers loan officers with personalized content, including their headshots and personal application links, to build stronger connections and increase traffic to their website.
• Embedded Website Analytics: Comprehensive embedded website analytics offer in-depth insights into visitor behavior, traffic sources, and conversion rates. Armed with this invaluable data, mortgage professionals can make data-driven decisions and optimize their online presence.
• Lead Funnels & Landing Pages: LHP-3 simplifies the creation of lead funnels and landing pages, seamlessly integrating them into your website. These tools efficiently capture and nurture potential leads, providing a smooth and engaging experience for potential borrowers. 
• AI-Powered SEO: Content and on-page optimization aided by AI.
• Loan Officer Pages: Dedicated pages for individual LO’s allow them to showcase their expertise, achievements, and contact information fostering trust and stronger connections between LO’s and potential clients.
• Code-Free Web Design: The platform’s innovative “stackable” editing feature enables users to easily add, arrange, and customize pre-configured website elements. 
• Enhanced Page Speed for Improved SEO: LHP-3’s AI-enabled Website Builder prioritizes page speed optimization, improving search engine rankings and enhancing user experience. 

Get a Demo

“We are excited to introduce our new AI-powered Mortgage Website Builder, revolutionizing how mortgage professionals boost their online presence,” said Rocky Foroutan, CEO of LenderHomePage.

“With intuitive web-design capabilities, AI-powered content, branded Social Media, lead funnels, landing pages, and advanced analytics, our platform empowers mortgage companies of all sizes to establish a powerful digital presence, engage potential borrowers, and drive business growth. It sets a new standard for digital marketing in the mortgage industry.”

Book a Demo

LenderHomePage’s AI-enabled website builder is now available to mortgage professionals seeking to elevate their online presence and enhance customer engagement. To learn more and request a live demo, visit LenderHomePage.com.

About LenderHomePage: LenderHomePage is a leading provider of digital marketing solutions for the mortgage industry. Their innovative platform empowers mortgage professionals to build a powerful online presence, create a robust realtor referral network, and elevate the borrower’s journey to maximize profitable lead generation. With cutting-edge technology and a customer-centric approach, LenderHomePage continues to revolutionize the digital landscape for the mortgage industry.

Press Contacts

Lydia Hernandez
LenderHomePage.com
+1 888-377-1265

Loan originator marketing is about more than just getting noticed. It also involves building a rapport with your potential clients. The following loan officer strategies can help you craft your personal brand. As a result, you’ll improve client relationships.

What Is a Personal Brand?

Your personal brand is what sets you apart. Your brand might include your company mission statement and logo. However, it also extends to the experience your clients can expect when working with you.

Loan Officer Advertising Strategies for Building Your Personal Brand

How can you build your brand as a loan officer? Here are some loan originator marketing strategies that can help you connect with potential borrowers.

Create Authoritative Content

As a mortgage professional, you need to communicate knowledge in your field. One of the best ways to do that is by publishing authoritative content. 

For example, you can publish blog content on subjects like “alternative loan programs for first-time buyers.” Blogs like these are helpful for two main reasons. First, they show your clear knowledge of the industry. Second, they let you include keywords that improve your search engine rankings.

Video Content

Video is a simple, natural way to connect with clients. You can create and publish video content that instructs visitors on the lending process.

But you can also use video to highlight details that only apply to your practice. They provide borrowers with a “face-to-face” interaction long before you even meet them. And even more helpful is that you can use videos in emails and social media posts in addition to embedding them on your website.

Omnichannel Marketing

Many business owners already operate a basic Facebook page or other social media profiles. But the best way to build your brand is through omnichannel marketing, which means using more than one social media platform.

The advantage of this is simple. Some social media platforms will be better suited to reaching your target market. Sites like Instagram, for instance, help you better connect with millennial home buyers. 

Use Testimonials

Let your clients build your brand for you. Customer reviews and testimonials can offer insights into your strong points. Publishing stories from past clients also clues future clients into what to expect from your business.

A mortgage CRM platform can solicit feedback from past customers. You can then respond to any negative feedback to protect your reputation. You can also publish positive reviews through your web page or social channels. 

Network with Other Professionals

Another option is to build your personal brand by networking with other industry professionals. For example, realtors and lawyers can be great sources of mortgage leads. 

Mortgage CRMs can facilitate these relationships via a partner portal. Your area partners can use that portal to send leads your way. You might even be able to impress them with your mortgage pipeline and boost your reputation.

The Best Loan Originator Marketing Tools

BNTouch offers a comprehensive CRM solution for your lending practice. Our platform offers tools for marketing, collaboration, and more to help you build your brand. To see these features for yourself, contact BNTouch today. We can schedule a demo to help you learn what a mortgage CRM can do for you.

To learn more or schedule a demo, contact BNTouch today.

The post How to Market Yourself as a Loan Officer: Building a Personal Brand appeared first on .

Many loan officers use some form of digital marketing. But the future belongs to those who innovate. Here are some innovative loan officer marketing ideas that you can use to connect with new clients.

1. Set Up a Google Business Profile Page

Chances are that you already have an optimized website. However, you should know that Google lets you set up a Google Business Profile page (recently rebranded from Google My Business) that can improve your search engine ranking.

It costs nothing to set up your page. You’ll just need to provide your contact details and a brief description of your business. You can also link to your webpage, and your past clients can leave reviews.

2. Use Video Marketing Content

Some of the best loan officer marketing and mortgage sales strategies involve custom video content. Video can be an ideal way to convey information about the lending process. But it can also be a great way to nurture strong customer relationships. Lenders can use videos to introduce themselves to new leads, or they can even send birthday or anniversary videos to their valid clients.

A mortgage customer relationship management (CRM) platform can make it even easier. The best mortgage CRM systems provide customizable video content that can be sent via email, shared over social media, or embedded on your website.

3. Offer Interactive Chat Support

Clients often come to your website with questions about the mortgage process — and they want the answers fast. An interactive chat tool allows them to get immediate answers. This responsive technology likewise improves the odds that they’ll use your services for their loan.

Once again, a mortgage CRM can help. Some providers offer AI-powered chatbots that respond to customer queries automatically. Others offer app-based tools that let you and your team respond to clients in real-time so you’re never out of touch.

4. Market to Other Industry Professionals

Other industry professionals can be a valuable source of mortgage leads. One of the best loan marketing ideas is to connect with these individuals and not just your potential clients.

For example, real estate agents, lawyers, and tax professionals might know of individuals who need a loan officer. A mortgage CRM can connect them to your practice through a partner portal, which allows them to drop new leads into your borrower pipeline.

5. Don’t Neglect In-Person Events

Also, not all marketing ideas for lenders will revolve around the digital world. Attending or hosting an in-person event can help you better connect with your target market.

Consider partnering with a local realtor to host a “first-time buyer” seminar. This way, you and the realtor can connect with new leads, and your content will help you nurture relationships with interested buyers.

Loan Officer Marketing Made Easy

The right mortgage CRM platform can help you put these advertising ideas into practice. The BNTouch platform offers tools and resources to generate marketing content and manage client relationships. Contact BNTouch today and schedule a demo to see these features in action.

To learn more or schedule a demo, contact BNTouch today.

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