You know that success relies heavily on generating mortgage leads for brokers in the mortgage business. Drawing in new clients and nurture relationships with the clients you already have might sound simple, but growing a business requires you to spin many plates at one time. For instance, you need to simultaneously stay up-to-date with current loan applications, customer questions, marketing, and your company’s website and social media pages.

Fortunately, there’s a tool that streamlines everything you need to run a successful brokerage business: a customer relationship management (CRM) system. When it comes to generating and closing mortgage leads for brokers, quality CRM software is a necessity. Here are some of the benefits a CRM can offer your business.

Interactive Client Portals

Online account management isn’t just convenient for your clients. It also saves you time. Many quality CRMs offer borrower portals where your clients can check their application statuses, make payments, upload documents, and more. Because your clients can access their accounts 24/7, they won’t have to call or email you with questions.

Mortgage Leads for Brokers: Automated Marketing Campaigns

Larger firms often have an entire marketing team dedicated to generating qualified mortgage leads for brokers. However, if you have a smaller firm, you’re likely in charge of your own digital marketing. A good CRM can take the guesswork out of the marketing process with pre-made marketing campaigns. Here are some of the content templates you’ll find:

• Weekly and monthly market updates
• Pre-made email campaigns
• Birthday and anniversary ecards
• Personalized refinance analysis reports
• Social media content
• Explainer videos
• Email newsletters

You don’t have to have any marketing experience to use templates like these. Just plug in your information, and you’ll be ready to go.

Many CRMs also allow you to set up targeted text and email marketing messages. High-end CRMs frequently use an intelligent system that analyzes client data and automatically sends certain texts and emails when appropriate.

For example, when someone first signs up for your email newsletter, the system can automatically send them a text and an email. Of course, almost everyone is bombarded with texts and emails on a daily basis, so it’s important to make sure that some of what you send is clearly helpful to your customers.

Application status updates are a shining example of helpful texts/emails your clients are sure to appreciate. Whether they’re tracking a package or eagerly waiting for their mortgage application to be approved, everyone likes a status update.

Lastly, you can even use the text and email marketing features to reach out to past borrowers. When your CRM tracks how long it’s been since a client took out a mortgage, you can program the system to send out refinance reminders. When you do so, you might accompany the messages with a helpful video or infographic explaining why refinancing is a path they should consider.

Collaboration With Your Whole Team

Closing a loan with the help of your team doesn’t have to be complicated. Your CRM makes it easy for every team member to access relevant documents and communicate about them in real-time. As a result, there’s no need to download, edit, and email.

Centralized Client Information

Generating mortgage leads for mortgage loan officers and mortgage brokers is only part of the process. To successfully close, you’ll also need to deliver prompt, professional service to all of your clients and would-be clients. 

However, it can be difficult to keep track of where each client is in the sales funnel. A quality CRM lets you store and access each client’s data in one place. With a single click, you can access critical information such as:

• Loan applications
• Credit scores
• Contact information
• Any previous contacts or conversations you’ve had with the client

Being able to quickly access client information saves you time. It also makes it easier to personalize your interactions and make a good impression.

AI-Powered Chatbots

Have you ever asked a question on a website using a built-in AI chatbot? Many people have. When you did, you might have appreciated how quickly the chatbot answered your question or the fact that it could answer it outside of business hours.

However, AI chatbots aren’t purely for the convenience of customers. They’re also a great way to generate mortgage leads for brokers.

How? Here’s an example. Suppose that Joe finds your website and asks your chatbot what credit score he needs to be approved for a mortgage. In the course of answering the question, the chatbot asks Joe about his age, his credit score, and whether he is considering purchasing a house in the near future. It also asks for his email address.

Your CRM software gathers and stores that data for you. Then, you can reach out to Joe the following day to see if he’s interested in applying for a mortgage with you.

Website Creation Support

You might already be familiar with search engine optimization (SEO) and how it’s an instrumental part of generating organic mortgage leads for brokers. If you have a high quality website or landing page with appropriate SEO content, potential clients might find your site while searching for information about mortgages — even if they weren’t specifically searching for brokers. 

Having a website is important, but creating and maintaining one takes more time and effort than many people realize. However, high-end CRM systems make it possible to create a professional website in just a few minutes. Most include website templates, automatic page optimization, and even integration with Google Analytics so you can track performance and make adjustments as necessary.

E-Signature Capabilities and Customizable Digital Forms

Before the dawn of the e-signature, mortgage paperwork was a lot more complicated. Now, when it comes time to close, you can simply use an e-sign template and send your client the document to sign right from your CRM.

That said, processing e-signatures in this way isn’t only convenient. It also offers a layer of added security. By keeping the mortgage documents in the CRM — instead of downloading and sending them via email — you reduce the risk of sensitive information getting into the wrong hands. Furthermore, you, your team, and your clients can sign in and view e-signed documents anytime.

It’s not just the final signature that’s digitized, however. Most CRMs let you send applicants a customized digital 1003 as well. 

Before sending the form to your client, you can remove unnecessary fields to make the process faster and easier. Your clients will be able to fill out the 1003 via the customized client portal. Best of all, virtually every CRM lets the client save their progress, take a break, and come back to finish filling out the form.

One-Click Social Media Posts

It’s easy to forget the importance of social media when it comes to generating mortgage leads for brokers. Most social media experts suggest that businesses maintain active profiles on multiple social platforms. Many such platforms make this easier by allowing business owners to schedule posts in advance. 

Still, on a daily basis, you’re usually juggling numerous other tasks as well. This can make it challenging to consistently log into Facebook, Instagram, and other sites. 

Because social media is such a key part of any company’s success, many CRM platforms let you design stunning visuals and other social media content. Then, they allow you to post them right from your CRM. Build trust and authority with your followers when you share insightful infographics, helpful industry trend reports, and eye-catching explainer videos.

Customized Surveys

Do you want to make your business the best it can be? Soliciting feedback from your customers is a great place to start. Sure, Google reviews offer you general feedback, but have you ever wished you could get more specific customer input?

Many quality CRM software systems offer just that. They allow you to create customized surveys so you can get the exact feedback you need. You don’t have to remember to send out surveys, either. Most CRMs will let you create surveys for each step of the mortgage pipeline, and the system will automatically send each customer a survey once they’ve completed the relevant step.

Valuable Analytics Tools

It’s easy to be impressed by CRM software’s seemingly endless functions. But one often-overlooked function is also one of the most important: analytics. CRMs gather and store a gold mine of data on your customers, your loan products, and just about every other metric you could think of. When you leverage your system’s analytic capabilities, you can find the answers to questions like:

• Which of your lead-generation techniques is working best?
• Which loan product is the most popular?
• Which team member is the most productive?
• What is the biggest complaint your customers have about your business?
• What is the thing your customers like best about your business?

You don’t have to be a data scientist to reap the benefits of built-in analytics tools. Many systems like Google Analytics for example, offer helpful visualizations. That way, even people with no background in data analysis can understand the insights and what they mean.

Generate Leads and Transform Your Workflow With BNTouch

Mortgage CRM tools have long been an outstanding way to generate mortgage leads for brokers. The right one can even transform your business for the better. However, not all CRMs are created equal. BNTouch helps you automate key processes while still giving clients the individual attention they deserve.

Do you want to see what BNTouch can do for you? Contact us today and schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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Loan originator marketing is about more than just getting noticed. It also involves building a rapport with your potential clients. The following loan officer strategies can help you craft your personal brand. As a result, you’ll improve client relationships.

What Is a Personal Brand?

Your personal brand is what sets you apart. Your brand might include your company mission statement and logo. However, it also extends to the experience your clients can expect when working with you.

Loan Officer Advertising Strategies for Building Your Personal Brand

How can you build your brand as a loan officer? Here are some loan originator marketing strategies that can help you connect with potential borrowers.

Create Authoritative Content

As a mortgage professional, you need to communicate knowledge in your field. One of the best ways to do that is by publishing authoritative content. 

For example, you can publish blog content on subjects like “alternative loan programs for first-time buyers.” Blogs like these are helpful for two main reasons. First, they show your clear knowledge of the industry. Second, they let you include keywords that improve your search engine rankings.

Video Content

Video is a simple, natural way to connect with clients. You can create and publish video content that instructs visitors on the lending process.

But you can also use video to highlight details that only apply to your practice. They provide borrowers with a “face-to-face” interaction long before you even meet them. And even more helpful is that you can use videos in emails and social media posts in addition to embedding them on your website.

Omnichannel Marketing

Many business owners already operate a basic Facebook page or other social media profiles. But the best way to build your brand is through omnichannel marketing, which means using more than one social media platform.

The advantage of this is simple. Some social media platforms will be better suited to reaching your target market. Sites like Instagram, for instance, help you better connect with millennial home buyers. 

Vector illustration, Customer reviews rating, Different people give a review rating and feedback, Support for business satisfaction.

Use Testimonials

Let your clients build your brand for you. Customer reviews and testimonials can offer insights into your strong points. Publishing stories from past clients also clues future clients into what to expect from your business.

A mortgage CRM platform can solicit feedback from past customers. You can then respond to any negative feedback to protect your reputation. You can also publish positive reviews through your web page or social channels. 

Network with Other Professionals

Another option is to build your personal brand by networking with other industry professionals. For example, realtors and lawyers can be great sources of mortgage leads. 

Mortgage CRMs can facilitate these relationships via a partner portal. Your area partners can use that portal to send leads your way. You might even be able to impress them with your mortgage pipeline and boost your reputation.

The Best Loan Originator Marketing Tools

BNTouch offers a comprehensive CRM solution for your lending practice. Our platform offers tools for marketing, collaboration, and more to help you build your brand. To see these features for yourself, contact BNTouch today. We can schedule a demo to help you learn what a mortgage CRM can do for you.

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How to Boost ROI Using Real Estate Client Personas is just one of many great real estate strategies on The Spark

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A mortgage pre-approval generator can streamline the process for borrowers. But the right mortgage pre-approval tools can also help lenders nurture strong relationships. Here are some of the best practices for generating effective pre-approvals.

 1. Communicate the Requirements Up Front

Most buyers are unfamiliar with the mortgage pre-approval process. Ensure that you communicate how the process works and what documents are required.
Some buyers may not understand how pre-approval and pre-qualification differ. Educating these applicants can help you build a strong rapport. Doing so increases the odds that they will rely on you for the final loan.

2. Make the Process Accessible Online

One of the best mortgage pre-approval tips is to make the process accessible online. A mortgage pre-approval generator will speed up the process. It will also make it more convenient for applicants.
Therefore, your goal is to remove all friction from the application process. This will prevent applicants from checking out your competitors. It will also help you gather valuable data for your future marketing efforts.

3. Keep Applicants Updated

Under ideal conditions, the pre-approval process is fast and easy. But what if a borrower forgets a vital document? That can slow the process and cause you to lose a potential client.
Thus, contact the applicant immediately to resolve any snags in the pre-approval process. A mortgage CRM can be ideal for staying in contact. You can retrieve the data you need and keep the process moving forward.

4. Consider Alternative Credit Histories

Not every applicant will have a standard financial history. Freelancers and contractors, for instance, won’t have traditional pay stubs or W2s. This can make it challenging to get a mortgage pre-approval estimate.
Also, make sure you can account for non-traditional credit histories. This might include things like Form 1099, contracts, or other financial records. Working with these buyers can help your practice stand out from competitors.

5. Automate the Pre-Approval Process

Automation can streamline the pre-approval process. A mortgage pre-approval generator can provide the tools you need.

For instance, a high-quality pre-approval generator can:

• Dynamically create/retrieve pre-approval letters
• Generate letters automatically based on established criteria
• Customize access and limits to control who can modify financial data

This allows you to generate pre-approval letters quickly while remaining flexible for each client.

6. Adapt to Unique Customer Needs

The pre-approval process can expose some buyers’ lack of financial readiness. This can include buyers with low credit or high debt. Lenders can identify these buyers and connect them to alternative loan programs.

For instance, your practice may offer options such as FHA loans or USDA loans. These can be great options for borrowers who lack a down payment. Use your mortgage pre-approval tools to identify potential candidates for these loans. Then you’ll be better suited to address these unique needs.

Use a Mortgage Pre-Approval Generator

A mortgage pre-approval generator can enhance your business. It also makes things easy for the borrower. The BNTouch platform offers dynamic features and automation. See these features for yourself. Contact BNTouch to schedule your demo.

To learn more or schedule a demo, contact BNTouch today.

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How is technology transforming your lending practice? A mortgage pre-approval generator can enhance the customer journey. It can also help you build relationships with each potential client. Here are some of the mortgage pre-approval best practices for mortgage pre-approval tools.

Offer Online Accessibility

No matter what kind of mortgage pre-approval tools you use, make sure they’re accessible online. This makes it more convenient for borrowers to engage in the mortgage pre-approval process.

Many customer relationship management (CRM) platforms already offer an online portal. This makes it easy to connect with borrowers and streamline the application process. Your platform will make it easy to perform tasks such as:

• Uploading documents
• Signing forms electronically
• Communicating with the client

Additionally, online tools are fast — and easy. Give clients what they expect with a secure online portal.

Educate Users on the Pre-Approval Process

Borrowers may be confused by the different types of mortgage pre-approval calculators. But that also creates a unique opportunity. You can work to educate clients on topics such as:

• The difference between pre-approval and pre-qualification
• The steps in the pre-approval process
• The validity period of the pre-approval letter
• The ways your rates compare to other lenders

Educating your web visitors can give them greater confidence about the process. It may also make them more likely to stick with you through the rest of the borrowing journey.

Integrate With Your Mortgage CRM

A mortgage pre-approval generator will harvest key information from each applicant. You can use this data to drop the applicant into your borrower pipeline.

Your mortgage CRM can allow you to connect further with each borrower. For example, you might send a follow-up email to let the client know what to expect next. Or the user’s financial data may reveal a less-than-perfect credit history or high debt. Use this as an opportunity to promote affordable loan options, such as an FHA loan or USDA loan.

Automate Your Pre-Approval Letters

The best pre-approval generators offer automation and other core features. For example, you can use a generator to dynamically create pre-approval letters. This allows you to adapt each letter based on your unique needs — or the needs of your client.

The best platforms also let you define unique parameters. The system will then create pre-approval letters based on these parameters. As a result, you’ll automate your core processes while remaining flexible for each client.

Communicate Clearly and Regularly

Do you want to build strong relationships? Then your best option is to communicate with each client. The best tools allow you to provide feedback to your applicants. You can let them know about their progress through the pre-approval process.

That’s also important if you’re missing a vital piece of data. You can contact the applicant immediately and ask them to submit the missing data. That way, you’ll keep the process moving forward.

Use the Right Mortgage Pre-Approval Tools

The right tools make all the difference. Selecting the right pre-approval generator can help you grow your business. It can also allow you to deliver a superior customer experience. 

The BNTouch platform offers a pre-approval generator with dynamic features and customizable options. To discover how these tools can enhance your lending practice, contact BNTouch for a demo.

To learn more or schedule a demo, contact BNTouch today.

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