To thrive in a competitive landscape, mortgage lenders are investing in new technology. Lending in the digital age demands agility and precision. The best tools should enhance your client relationships. Here’s how lenders can leverage technology to master lending in today’s digital landscape.

Preliminaries to Lending in the Digital Age

How can you get the most out of technology? Simple. Make sure to align your technical solutions with your business goals. Lenders should think through their business model in several key ways.

Set a Goal

Before you leverage technology, you must define your goal. Your objectives might include:

• Developing a marketing strategy
• Connecting to more client leads
• Streamlining your screening process
• Automating client communication
• Networking with other professionals

Defining your goals will ensure that you invest in the right technology. Consider using a mortgage CRM for the greatest efficiency if you have many goals.

Define Your Niche

Want to stand out from the crowd? Carve out a niche in the lending industry. Some lenders might consider such avenues as:

• First-time buyer programs
• Refinancing options
• Alternative lending options

Creating a niche will distinguish you from other lenders. It may also help you better connect with unique markets, which can help your business thrive.

Create a Budget

Lenders should also make sure to set a budget for technology and marketing. Setting a clear budget will help you narrow down the tools that will be most helpful for your practice. Your budget can also help you measure your ROI, which will be useful in future strategic decisions.

Marketing and Lead Generation

Lending in the digital age starts by getting noticed. An advanced marketing platform can help you improve brand awareness and generate quality client leads. Here are some priorities that lenders can set for their marketing plans.

Modernize Your Web Content

Do you currently have a web page for your lending practice? If so, when was the last time you updated it? It’s important that your web content be clean and modern. For that matter, make sure you optimize your content to look good on any device, including mobile.

How easy is your website to navigate? Your lending pages should place your most important information within easy reach. Additionally, your navigation menu should be intuitive and uncluttered.

If you’re not sure whether your website is as you need it, ask for an outside opinion. Resources like a mortgage CRM can provide website templates and more to build a quality website.

Optimize for Search Engines

Search engine optimization (SEO) is the art of getting noticed online. The goal is to get your website to rank higher when potential customers search for specific keywords. Keywords like “first-time mortgage options” or “refinancing support” can boost your visibility.

Don’t forget to use location-specific keywords. Phrases like “mortgage lenders near Cincinnati” (or any other location) will help you connect with local traffic.

Use Chatbots to Provide Fast Answers

Mortgage customers may come to your website looking for answers. An online chatbot can provide them with lightning speed. Some platforms use AI-powered chatbots. Others alert your team to customer inquiries for live interaction.

You can use these chat features to provide instant answers. Doing so will help you establish yourself as an authority. Visitors who gain information from your lending practice may be more willing to commit to your company for their final loan.

Stay Active on Social Media

Building a social media following can help you connect with new leads. At the very least, your social media page will allow you to build your brand online. Sharing web content about lending will also give you an authoritative voice and increase your visibility from “likes” and “shares.”

Many mortgage CRM platforms offer pre-built social media templates. It’s easier than ever before to engage potential clients online.

Generate Leads With a Partner Portal

Don’t just rely on digital marketing. Networking with other real estate professionals can help you generate quality local leads.

Today’s best CRM platforms offer a “partner portal.” This online gateway lets your professional contacts drop leads directly into your lead pipeline. You can follow up through automated emails or direct customer contact.

Customer Relations

Relationships will always be the cornerstone of a mortgage practice, even when lending in the digital age. But that doesn’t mean technology can’t help you nurture strong relationships. Here’s how you can build better connections with your leads and clients.

Automate Email for Better Communication

Email provides a convenient touch point for new leads. Marketing software and CRM platforms can send automated emails unique to your customer segments. For instance, you can send new leads an introductory email explaining your services. Later, you can send follow-up emails that go into more detail about the lending process.

Automated emails also help customers throughout the lending experience. You can send emails to let customers know they’ve completed an important phase so they can track their progress.

Provide a Customer Portal

Lenders can provide their customers with an online portal. Customers can submit forms and track their progress online. That’s a plus for busy clients. With an online portal, there’s less need for an in-person office visit. And if there are snags in the borrowing process, it’s easier to address issues and upload the appropriate documentation.

Web-based portals also make it easy for lenders to interact with clients on the go. A mobile app means you’re never out of reach for your clients, which yields stronger relationships.

Consider Accepting E-Signatures

Your clients are looking for the smoothest experience possible. Accepting electronic signatures eliminates the need for a time-consuming office visit. Docs can be sent directly to your clients, who can complete the form right in the client portal.

With the right platform, lenders can upload documents, and clients can sign within minutes. The result? A frictionless experience for you and the borrower.

Credit Management

Lenders play a role in evaluating the creditworthiness of potential borrowers. Technology facilitates this. Lending in the digital age involves leveraging tools to quickly screen and evaluate potential borrowers.

Streamline the Screening Process

Digital tools make it easier to assess the creditworthiness of your clients. Advanced algorithms empower you to perform rapid credit checks and assess your borrowers’ financial situation. As a result, you’ll see greater accuracy and rapid turnaround time.

Borrowers will appreciate faster approvals and tailored lending decisions. Once you learn more about your clients’ financial situations, you can present solutions that fit their needs.

Consider Alternative Credit Histories

Not all clients have the same financial history. For instance, small business owners may lack traditional tax forms or pay stubs. Technology allows you to consider alternative credit histories. You can look at loan repayments, income data, or bank account information.

Armed with this information, you can serve a wider base of clients. You might even position yourself as offering non-traditional lending solutions. That way, you’ll attract more referrals and carve out a niche in a competitive market.

Keep Data Secure

Don’t leave yourself open to a data breach. Choose a mortgage platform that offers maximum protection for your clients’ most sensitive data. A data breach won’t just cost you money — it can damage your public reputation as well.

Some new solutions even use blockchain technology. This improves security and provides total transparency throughout the process. Other platforms provide security features to protect borrower data and keep transactions secure.

Practice Management

Lenders also use technology to manage their business. Here are some ways you can leverage technology to improve your operations.

Collaborate With Team Members

Work smarter, not harder. Technology provides the tools your team needs to thrive.

Chat features make it easier for teams to coordinate. And task management tools help your employees keep track of projects and work together to provide solutions for your clients. Web-based tools help your teams stay together even when working remotely.

Centralize Your Operations

Mortgage CRM platforms can centralize your operations. Your team can find client emails, important docs, and more resources all in one convenient place. Team members gain access to the most important information. And online records will prevent duplicate emails or other mistakes.

Conduct Surveys and Gather Reviews

Get feedback from clients. Today’s tools allow you to conduct surveys or request reviews. These reviews will help you sharpen your focus in the future. Testimonials will also provide you with material you can use in future marketing campaigns.

Mortgage CRM: Lending in the Digital Age

Lending in the digital age isn’t just about having the right tools. It’s also about how you use them. Lenders thrive when they use a mortgage CRM platform. The BNTouch platform offers features that address all of the above considerations and more.

By using a mortgage CRM, you and your team can experience greater efficiency. Your clients will also appreciate the speed and convenience you offer. Just as importantly, marketing tools will equip you to effortlessly scale your business.

Want to try out these features for yourself? Contact BNTouch to schedule a demo. Discover how technology can transform your business.

To learn more or schedule a demo, contact BNTouch today.

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Are you tired of the same old marketing strategies? Liven up your plan with the following fresh marketing ideas for mortgage loan officers. These strategies can help you find and nurture leads to grow your business.

Create Local Landing Pages

The first step is getting your website set up. After that, you need to take it to the next level. Creating local landing pages will allow you to reach customers right where you’re at. 

For instance, consider creating a landing page for your unique city. And if you serve customers in surrounding cities, you might create landing pages for each location. That way, each time someone searches for “loan programs in [your city],” you’ll have a better chance of dominating the search results.

Promote a Lead Magnet

If you want to capture more customer data, you’ll need to offer them something in return. A lead magnet is a special offer or product that you give away in exchange for your website visitors’ contact information. 

What is an ideal lead magnet? It could be anything from access to exclusive videos or web content to a discount on an upcoming seminar. An e-book can also be a great lead magnet. Create something like “A Guide to Buying Your First Home” that will help make visitors eager to sign up.

Segment Your Customer Emails

Don’t get stuck in a one-size-fits-all approach to email marketing. Instead, adapt your marketing efforts to your customer segments. When you first receive a person’s contact details, you might send an introductory email offering to answer additional questions. 

Then, when customers move further along your pipeline, you can send emails that contain more information. You can even send follow-up emails to past clients to aid in customer referrals. The goal is to tailor each point of contact to the needs of every customer segment.

Seek Out Community Partners

One of the most overlooked marketing ideas for mortgage loan officers is to get help from others. Real estate agents and local lawyers can make great partners. You can work together to host local events or share customer leads digitally. The best mortgage CRMs will offer a portal that allows your partners to drop customer leads into your pipeline from anywhere in the world.

Video, Video, Video

A picture is worth 1,000 words. Augment your content with videos that explain your services or certain features of the lending process. Videos can be more engaging, especially for younger borrowers who will appreciate the personalized touch.

Again, a mortgage CRM can help you get started. Choose from premade video content. Then, give it a personalized touch. You can share your finished content via email or your social media channels. You might even embed it in your landing pages.

Mortgage CRMs and Marketing Ideas for Mortgage Loan Officers

A mortgage CRM lets you adapt your marketing plan quickly and easily. The BNTouch platform offers templates for blogs and social media posts, as well as tools to connect with customers and community partners. Do you want to see it for yourself? Contact BNTouch today to schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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Social media has become today’s marketplace. If you want to share your product or idea, you’ll do so through one of the major social media channels. Loan officers can leverage social media to gain new leads. Here are some tips on social media marketing for mortgage loan officers.

Focus on the Right Platform

How many social media channels are there? A lot. It may be tempting to establish a presence on all of them. But that’s just a recipe for confusion.

Instead, try to focus on one to three channels that are relevant to your core audience. Facebook is a great catch-all, though Instagram can be an effective way to reach millennial moms. The point is to focus your energies on a platform that makes sense for your audience and that you can easily manage.

Share Great Content

Social media marketing for mortgage loan officers is primarily about educating your target market. Focus on developing and sharing solid content such as blog posts and videos.

Platforms like Facebook also let you promote certain posts. If you want to reach a wider demographic, consider boosting a post to get more eyes on your content. But don’t forget to have a clear, compelling call to action to capture customer data.

Show, Don’t Just Tell

They say a picture is worth a thousand words. That’s 100% true when it comes to social media marketing. When you share content, use colorful images to capture the attention of social media viewers.

The same applies to sharing data. Create compelling infographics to arrange your data into a story. A quality customer relationship management (CRM) platform can provide you with the tools you need to create and share interesting images and infographics.

Stay Engaged

It’s tempting to just park your content on social media and wait for the “likes” to roll in. But the best social media marketers take time to engage their core audience. Respond quickly to comments and questions. Doing so may help you build an initial connection with social media users, which can become a client relationship in the future.

Better yet, use social media to ask questions of your followers. Think of things like: “What kinds of things are you looking for in a first-time buying experience?” This will give you great feedback for future marketing and also let you build relationships with social media followers.

Automate Your Social Media Calendar

Keeping up with social media is a full-time job unto itself. Don’t get caught up in the juggling routine. Instead, use technology to your advantage. You can automate your social media posts, creating a social media calendar that will help you strategically deliver great content to your core audience.

Many mortgage CRMs offer templates and other tools to get you started. The more you can streamline your marketing content, the more you can focus on connecting with followers and building relationships.

Let a Mortgage CRM Help With Social Media Marketing for Mortgage Loan Officers

A mortgage CRM can help you with marketing and much, much more. The BNTouch platform provides a comprehensive set of tools for managing your practice, including your marketing and social media calendar. Contact us today to schedule a demo.

To learn more or schedule a demo, contact BNTouch today.

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