Riding the mortgage waves with MarketWise Advisors, Part 3: Build better relationships
The post Riding the mortgage waves with MarketWise Advisors, Part 3: Build better relationships appeared first on Blend.
Mortgage lenders often rely on a customer relationship management (CRM) system to organize their existing clients. But mortgage CRM systems can also help you manage new leads. Here are five lead management strategies you can use a CRM platform to generate and nurture new client relationships.
Who are your most valuable clients? Creating a buyer persona can help you tailor your efforts to reach your ideal market. Are you focused on first-time buyers? Refinancing? Commercial real estate?
Mortgage CRM systems can help you generate prebuilt content and marketing plans to reach your unique market. At the very least, you’ll gain greater exposure through social media and digital marketing channels.
A CRM platform can help you follow up with new leads. For example, if a website visitor uses your chat feature or signs up for a promotional event, you can contact them later to follow up.
Mortgage CRM systems offer several ways to do that. One way is by email. Lenders can send a follow-up email complete with explainer content to remind borrowers of what the process might look like.
Or you can send a follow-up text. Simply asking, “Do you have any additional questions?” can keep communication channels open.
A CRM can offer an online portal for both borrowers and community partners.
Borrowers might use the portal to track their progress through the application process. Lenders can stay in touch with automated messages to keep borrowers informed at every stage of their journey.
Likewise, community partners (such as local real estate agents) can also communicate with you through the portal. They might use the portal to submit new leads, such as those they meet at an open house or community event.
Lending websites see a lot of first-time visitors looking for information. An integrated chat feature allows visitors to receive responses to their questions in real time.
Visitors who receive fast feedback may be more willing to follow through and complete a loan application. But you’ll also gain the ability to drop these visitors into your lead pipeline and follow up later.
Some of your best leads might come from former clients. Mortgage CRM systems can send anniversary emails to your past clients on the date of their mortgage approval.
This way, you’ll stay in touch with your client base even after they’ve moved into their dream home. Satisfied customers may be more willing to recommend your services to friends and family who are also moving through the lending process.
Why not discover these features for yourself? The BNTouch platform offers innovative solutions for nurturing new client relationships as well as managing every aspect of your lending practice.
Contact BNTouch today and schedule a demo. Discover how technology can help you scale your practice and grow your client base on your terms.
The post Effective Lead Management Strategies with the Help of a Mortgage CRM appeared first on .
Link building plays a vital role in SEO and is one of the factors Google considers when determining search rankings. While actions like improving page speed can provide an immediate impact on ranking, link building is an endeavor that focuses on enhancing your website’s authority over time.
Although it may require some patience to see tangible outcomes, each high-value backlink compounds your authority, propelling and solidifying your site’s position in top search results for your target market.
Over time, backlinks increase website visibility and lead-generation opportunities.
While directory sites are a popular and effective link-building tactic, there are more advanced strategies that offer even greater advantages. Uncover the simplest and most impactful method to obtain high-quality backlinks for your mortgage website using AI, empowering your website to enhance credibility, authority, and achieve higher rankings.
SEO-Friendly Website Templates –Demo Today!
When you “build links” to a website, you are essentially inserting your URL on other domains, which tells search engines that your website is important, and, therefore, should be ranked higher in search results. This is one of the main link-building benefits for mortgage websites.
However, the catch is that you can’t just add any backlinks. It has come from a site with a related niche and also has some authority of its own. More on that later.
It’s also important to note that tackling backlinks to increase your site’s visibility is best done after foundational content and technical SEO strategies have been implemented, such as:
Now let’s discuss best practices for link building.
There are so many complexities involved with link-building. Here are some practices you should steer away from to avoid getting penalized by search engines.
Google does not like it when sites attempt to artificially enhance their ranking, and this includes buying backlinks that go to sites whose purpose is just to host backlinks. This is called link farming and is penalized by all search engines.
However, paying a marketer or agency to attempt to secure backlinks on your behalf is allowed. But buyers, be aware! Some marketing agencies may still employ “link farming” tactics in their services. This is because building links takes time and effort. Avoid getting penalized by never buying farmed backlinks, work with a reputable marketing agency —or do it yourself with the tactics we’re about to teach you!
Google and other search engines quickly pick up on the type of websites linking to you. As a mortgage broker or loan officer, you may not want to post on sites about general pet care, for example. Otherwise, search engines assume your site is about pets and will not help you rank for mortgage, real estate, or location-specific keywords.
Simply adding your link and a sales pitch to the comment section of a popular website is a very spammy practice and does not make you or your company look good. Instead, provide engaging and thought-leadership commentary along with your website link for the best results.
Loan Officers: Try Our Game-Changing Mortgage Websites
On the other hand, here are some practices you should opt for to improve your link-building efforts and ensure you are building links in an ethical way.
Ego bait is a strategy that involves creating content specifically designed to flatter or appeal to influential individuals or potential referral partners. The goal is to attract attention and generate backlinks by tapping into the “ego” or self-interest of these individuals.
Ego bait content can be in the form of an article or interview, but listings are fast and easy ways to gain traction from many individuals from just one piece of content.
The key to successful ego bait backlinking is to create engaging content that showcases the targeted individuals in a flattering, authentic way while also providing relevant value to your business and prospects.
For example, you can create a listicle highlighting the various yoga studios in your target location, like traditional, hot, prenatal, etc, and detail the differences between them.
Another option would be to use local professionals to create content. A piece titled “Omaha Home Inspectors Answer Your Toughest Questions” is an example of a type of content that may perform well for SEO using keywords but also gives you an opportunity to create a backlink.
Reach out to the business and let them know that you’ll be featuring them on your site. Share the link and ask if they can add it to their site –creating the backlink!
They’re also likely to share it on social media, so remember to tag them on any social posts you create from the content.
When executed effectively, ego bait can not only attract valuable backlinks but also establish relationships with influential figures or brands in your industry, potentially leading to further collaboration and exposure.
Struggling to find the right words or short on time to craft captivating content? No worries, we’ve got you covered! Introducing our game-changing LHP3 website platform with its supercharged AI-enabled content creator. Simply share the topic, throw in a catchy title, and let our AI work its magic to generate an incredible first draft. It’s like having a wordsmith sidekick on demand!
All that’s left for you is a quick polish, and you’re ready to publish. Don’t let time or inspiration hold you back – unleash the power of our AI content creator.
Try Our AI Content Creator: Book a Website Demo Now!
If you have been actively searching for guest blogging opportunities, you may have come across some that are seeking experts on a specific topic. For example, there is a website called HARO, which stands for ‘Help a Reporter Out.’ You can offer your knowledge and expertise to publications to gain valuable and high-quality backlinks.
Other ways to do this are by carrying out original research, doing podcast interviews, speaking at relevant industry conferences, creating and posting infographics to your socials, etc.
Besides the backlinks, you will also benefit by better gaining your audience’s trust. Everybody wants to work with a savvy, well-spoken loan officer. Let’s also remember that high-quality content often leads to increased trust and higher rates of conversion.
There are so many broken links on the web, and these can badly impact a website. Take some time to research sites in your industry that have broken links. The goal is to either create new content or use your existing content and encourage the webmaster of that website to replace the old content with your new content.
Before reaching out, always make sure that the content you are pitching adds value to the page and is not just there for the sake of link-building. Explain what value it will add to that page when you reach out.
Here is more information on broken link building.
Directory sites are a great way to build links to your mortgage website. To get the most out of this tactic, you’ll want to create two lists: top general directories and industry-specific directories.
The general directories are those that every business should be listed in (ex. Google My Business, Yelp, Bing, etc.) plus any locale-specific directories. The niche-specific directories will be ones that are related to mortgage or real estate (ex. Zillow and MortgageBite).
When getting listed in directories, prioritize that that allows for a website URL. The ones without a URL are still good for exposure but will not help you with link-building.
Another thing to keep in mind is to ensure all of your company’s information is consistent throughout different directory sites; otherwise, this can negatively impact your SEO.
Unleash the power of link-building! Elevate your mortgage website’s authority and boost search rankings effortlessly with our AI-enabled mortgage content creator. Book a demo now and experience how our tools simplify the creation of quality content that attracts backlinks and builds your online presence.
The post Banking on Composable | Why Composable? appeared first on Blend.
Instagram Threads is the next great opportunity for real estate agents to make it big on social media. The platform is a new, fresh way to interact with your network.
Threads by Instagram: How to Use The Breakthrough Platform for Real Estate is just one of many great real estate strategies on The Spark
Meeting a prospective client is like a first date – with hundreds of thousands of dollars on the line. If you want to maintain and keep loyal clients, you’ll need to refine the way you communicate with them. Here’s how…
Simplify Effective Communication with Your Real Estate Clients is just one of many great real estate strategies on The Spark
A fully engaged mortgage customer will be far more likely to recommend you to a friend. They’ll also be more likely to return to you for future services.
The tools found in a customer relationship management (CRM) platform can keep your customers engaged throughout the lending process. Here are five ways to use mortgage CRM systems to boost customer engagement.
Live chat features keep website visitors more engaged than any other communication channel.
An estimated 63% of customers are more likely to return to a website with a live chat option. After all, many visitors come to your site looking for answers. A live chat offers the convenience of a website with the individualized attention of a customer service representative.
A responsive chat feature will engage new visitors and keep them coming back for more.
An online portal is basically a two-way communication system. Borrowers can use it to track their progress and complete essential forms. Meanwhile, lenders can use it to send messages and keep clients informed about the status of their loans.
The best mortgage CRM systems allow you and your clients to access the portal on their mobile devices. Through a secure app, clients can connect with you and stay engaged through every step of the lending process.
An online portal is just one way to stay connected to your clients. Mortgage CRM systems also feature automated email and even text messaging tools. With these tools, clients can receive regular updates about their loan application status.
These updates can also keep the process moving forward. If there’s a problem in the application, you can alert clients quickly to get back on track.
They say a picture is worth a thousand words. That’s certainly true for mortgage customers.
Mortgage CRM systems allow you to generate explainer content, such as:
This content will explain more about what the lending process can look like. This is a great way to engage new mortgage leads since your explainer content will let them know what to expect as they move through the lending process.
What’s the best way to measure customer engagement? Just ask them. A mortgage CRM platform allows you to design custom surveys and distribute them throughout the lending process.
Not only will you learn from your customers, but you’ll also gain testimonies and reviews that help you engage new leads. You can publish positive reviews on your website or social media channels.
A quality CRM can take your lending practice to the next level. The BNTouch platform offers collaboration tools for you and your team, as well as marketing features to help you nurture strong customer relationships.
See these features for yourself. Contact BNTouch today to schedule a demo and discover a whole new way to keep your clients engaged.
The post 5 Ways to Enhance Customer Engagement with a Mortgage CRM System appeared first on .
The post Your secret weapon in the battle for deposits appeared first on Blend.