Ads Creative Studio’s Asset Library is coming to Google Ads

Jason December 9, 2021 0 Comments

Advertisers have reported a new Asset Library within Google Ads. “Asset Library, as it exists in Ads Creative Studio, is coming into Google Ads,” a Google spokesperson confirmed to Search Engine Land.

Tip of the hat to Brett Bodofsky for first bringing this to our attention.

The Asset Library within Ads Creative Studio. Image: Google.

Why we care

The Asset Library may enable advertisers to improve their workflows. For example, you could upload an image and then reuse that image in different campaigns. Additionally, it can be used to make any Standard Rich Media creative dynamic by switching out images or videos while the campaign is live. The Asset Library can also be used to host dynamic assets and reference them from within your dynamic feed.

More about the news

The Asset Library is currently in closed beta; Google has not announced when it will roll out to more advertisers.
The Asset Library will display any existing image assets the advertiser has in their account. From this view, advertisers can choose to search among existing assets or create new assets.
The Asset Library was first introduced with the launch of Ads Creative Studio, which unifies tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, in June 2021.

The post Ads Creative Studio’s Asset Library is coming to Google Ads appeared first on Search Engine Land.

AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”