BlogCustomer EngagementLendingLifetime RelationshipsMarketingMortgage

The Future of Compliant Lead Generation [Evocalize podcast]

Jason December 23, 2024 0 Comments

Marketing is part science, part art. There are systems and strategies that you can implement to help make promoting your brand and engaging with customers faster, easier, and more replicable. But without adding the human element (that’s you!), you risk putting off customers by delivering generic messaging and running into compliance issues by not properly vetting your lead sources.

Our own VP of Marketing, Donnie Kenneth, joined Justin Ulrich of Evocalize on their Local Marketing Lab podcast to share how loan officers can bring personalization to their marketing automation, lead-gen strategies for the upcoming year, and how to fuel long-term growth by prioritizing relationships over transactions.

The post The Future of Compliant Lead Generation [Evocalize podcast] appeared first on Total Expert.

AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”