5 Mortgage Industry Trends to Drive Business in 2022

Jason May 19, 2022 0 Comments

Housing prices have risen considerably in the last year, with no clear end in sight. As a mortgage loan officer, it’s important to understand how economic, social, and industry trends can impact your business. Here are 5 mortgage industry trends to watch in 2022:

1. Rising Mortgage Rates

According to CNBC, the average mortgage rate has now passed 5%. This means that the average homeowner will pay roughly 38% more for a home this year compared to a year ago.

A survey performed by Fannie Mae revealed that roughly 7 out of 10 Americans (69%) expect mortgage rates to continue rising. This pessimism might make your customers reluctant to jump into a mortgage in the coming year.

2. Low Home Availability

The real estate website Zillow reports that the number of available houses dropped in the last year. Zillow listed 729,000 homes in February of this year, a 25% decrease from last year.

If you’re a mortgage broker, it’s important to network with local real estate agents. Partnering together can help you focus on your clients and connect them to the right homes.

3. Using Equity for an Upgrade

Trends indicate that homeowners have the upper hand when it comes to selling their homes. But a “seller’s market” also means that existing homeowners will have difficulty finding a home of their own.

This means that rather than selling their home outright, many homeowners are tapping into their equity to make an upgrade. Mortgage brokers that specialize in cash-out refinancing options might take advantage of this mortgage industry trend in the coming year.

4. Increased Dependence on Technology

As new generations enter the housing market, they’re turning to the internet for guidance on mortgage industry trends. New homeowners rely on digital tools to compare mortgage rates, check their credit scores, and learn more about loan programs.

It’s important for loan officers to leverage their digital platforms to reach their target market. Hosting webinars and posting helpful guides on homeownership can help you reach a new audience.

You can stay ahead by implementing a customer relationship management (CRM) tool. This type of digital platform can help you stay organized, develop new marketing strategies, and build a personal connection with your clients.

5. The Need for a Personal Touch

Finally, with rising home costs and talk of a “housing bubble,” cynicism and anxiety abound. This is particularly true for millennials and gen z, both of whom already face challenges from unemployment and student debt.

Now can be a time to distinguish yourself as a loan officer. You can offer clients the confidence they need to navigate these uncertainties. Offer a personal connection through videos, webinars, and more.

Stay Ahead of the Competition

The right customer relationship management (CRM) tools can help you organize your efforts and connect with clients keeping up with all mortgage industry trends. The BNTouch Mortgage CRM system can help you build your brand and market your services using the latest digital tools.

To learn more about these product features, schedule a demo today!

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AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”