Spreading the Word: How to Use Testimonials to Get New Leads
Lead generation helps loan officers to find new clients. While your marketing and customer service should be designed to bring in more leads, don’t forget about the power of positive customer testimonials.
Potential clients trust the opinions of established customers more than marketing. Almost all potential clients will search for testimonials and online reviews before they do business with a company. This is especially true in the world of financing. After all, many homebuyers rely on lenders to help them make the largest purchase of their lives.
In this guide, we’ll discuss some of the best ways to use testimonials to get new leads for your brokerage.
Build Customer Rapport
Everything begins with positive customer relationships. Start by asking your long-time customers or ones who consistently express positive feedback to give feedback.
You can even gather feedback and reviews from newer clients. However, it’s essential to develop and build rapport with your customers before you ask them for a review. Once you’ve earned their trust by delivering consistent, high-quality service, it will be incredibly easy to ask for feedback.
When customers rely on your services and trust your company above competitors, they will be eager to tell family and friends about you. With this information in hand, you can move on to the next step: Spreading the word.
Sharing Testimonials to Get New Leads
More than half of all homebuyers say they would contact a brokerage based on reviews posted by previous customers. If you’re not already using social proof to boost your marketing efforts, it’s time to start.
Loan officers should make it easy for new leads to view and access feedback from established clients. You can publish this feedback on your website and social media channels.
In addition to formal reviews and testimonials, your digital marketing should highlight positive results and experiences with your clients over the years. One simple way to do this is to share pictures taken with clients at their closings. Post these pictures on your social media accounts with a note of congratulations and make sure to tag the buyer and their agent in your post!
If possible, select a featured customer success story that will appeal to your target audience. For example, if you want to work with more VA buyers, you can share feedback from a veteran you’ve helped recently. Want to target first-time homebuyers? Share a story from someone with a unique first-time experience.
The Right Tools Can Help
Positive online testimonials work like a lead generation engine. They can boost your advertising efforts! Leads keep mortgage brokerages in business. Every positive customer experience should result in a great review and a few new leads.
With a powerful mortgage brokerage CRM, you can request feedback, share testimonials, develop ad campaigns, and more. Want to learn how to publish testimonials to improve your marketing efforts? Curious what a high-quality CRM can do for your business? Contact the team at BNTouch to schedule a free demo today.
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