How Live Chat Features on Your Website Can Drive New Business
With online customer engagement increasing, as the old saying goes, time is money! Customers who have access to fast responses, good customer service, and easy-to-use tools are more likely to do business with a company.
Did you know that businesses that use live chat features stand to see a threefold increase in sales and leads? When customers have access to speak with live chat representatives in real-time, they can get the fast responses they deserve.
Live chat features on your website can help to build positive customer relationships. They offer immediate solutions for a customer that wants to find out more about your company or your loan products. For this reason, live chat is one of the most important features your website can offer.
Ready to learn more about the ways that live chat on your website can drive business to your loan officers? In this guide, we’ll explore some of the top benefits of live chat tools.
Live Chat Improves Customer Service
Attracting customers means more than just offering the right products at the right rates. Lenders need to remain competitive by offering a variety of ways for prospective clients to get in touch with their teams.
Live chat representatives are often at the front line when it comes to a company’s reputation for service. They need to be able to quickly understand client expectations and challenges and interact in an engaging way.
Building a Reputation for a Fast Response
Live chat improves customer satisfaction rates, but it can also help to build brand awareness. Customers who have questions about your services and loan products are likely to reach out. If they aren’t able to get fast answers, clients are more likely to turn to your competitors.
How much does a fast response matter? Recent studies have shown that more than half of customers prefer a live chat feature over phone support!
Live chat makes it possible for a mortgage broker to answer customer questions immediately. This means that potential clients aren’t left waiting for hours to get a response to an email or spending a long time on the phone.
By offering these tools on your website, you can engage prospective clients in a meaningful way. This makes it more likely that they’ll turn to you when they’re ready to apply for a loan.
Provide Answers to Common Questions
Of course, even if you don’t have live representatives waiting to answer questions that come in through your website, you can take advantage of chatbots. These tools provide a friendly, fast response to common questions.
You can use chatbots when your teams aren’t available, like in the evenings or on the weekends. You can even have your chatbot ask a few questions to prequalify leads before one of your mortgage brokers reaches out to a potential client.
Want to Take Your Mortgage Brokerage Website to the Next Level?
Live chat features for websites will only get more popular in the future. If you’re looking for a high-quality CRM that can help you to generate leads, connect with customers on your website, and get loans through processing with ease, BNTouch can help! Request a demo of our powerful tools today!
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