The Value of Metrics for Mortgage Teams

Jason July 22, 2021 0 Comments

Are you looking to elevate the performance of your loan officers? Ready to improve the productivity of your mortgage brokerage as a whole? If so, then you need to start leveraging metrics to assess the overall performance of your mortgage team.

Metrics are quantifiable figures that are used to assess the success or failure of particular processes within your brokerage. In the mortgage industry, metrics are often referred to as key performance indicators (KPIs).

Below, we outline which metrics are the most pivotal to the success of your business and explore the best ways to accurately measure these statistics.

What Metrics Are Most Important?

While it is certainly important to track various metrics regarding the performance of your mortgage brokers, not all data is created equal. Some KPIs have a stronger correlation to the success of your mortgage team than others.

Some of the most useful metrics to examine are:

Cycle Time

Cycle time is one of the most vital metrics that you can track. Which is calculated by dividing the total number of days from application to funding by the amount of loans funded during that time frame.

Cycle time is a strong indicator of your brokerage’s overall efficiency. By incorporating modern software such as the BNtouch Team CRM, you should see a reduction in your overall cycle time.

Tracking cycle time is a great way to boost your brokerage’s reputation, as well. While virtually every mortgage broker claims to process loans “fast,” calculating cycle time allows you to support this claim with hard data.

You can even incorporate this information in an ad campaign by showing that “our team closes loans 25% faster than the average mortgage broker.”

Conversion Rate

Another vital metric that every mortgage broker should be tracking is their conversion rate. This KPI is calculated by dividing the amount of loans funded by the total number of applications received during the same time period.

If you have a low conversion rate, then there is a good chance that your team is wasting resources in at least one facet of your business. Conversion rates gauge the overall health of your brokerage and should help you achieve sustained growth in the mortgage industry.

Approval Rate

Every loan officer should track their approval rates. The approval rate is determined by dividing the number of approved applications by the amount of submitted applications.

If your brokerage’s approval rate is low, then it means that your team is wasting resources on dead-end applicants.

By implementing modern CRM software, you can speed up the document gathering and review process to minimize waste. These analytical tools can help you to rapidly identify unqualified borrowers, allowing you to shift your attention to stronger applicants.

Solutions from BNTouch

If your mortgage brokerage is underutilizing its performance metrics, BNTouch can help. We provide mortgage brokers and their teams with access to cutting-edge CRM software and reporting tools. Our affordable tools can optimize efficiency, improve conversion rates, and make your daily life less stressful.

If you would like to learn more about BNTouch, schedule a free demo today!

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AboutJason Richardson

Jason specializes in digital marketing strategies and founded a digital marketing agency Richardson Digital Media™. Richardson Digital Media™ has quickly become a preferred marketing provider for real estate companies and nationwide mortgage lenders. Jason has won 9 President’s Circle of Excellence Awards for loan production over his career and was most recently honored as one of National Mortgage Professional Magazine’s “40 Under 40: The 40 Most Influential Mortgage Professionals.”